Resources

There are many tools you can choose to power your marketing efforts. As marketers, we have more options than ever to build a marketing technology stack that’s aligned with our […]

[Table of Contents] What Are Marketing Objectives? Marketing objectives are the outcomes a brand wants to generate from its marketing activities. They should be measurable (and realistic) so that you […]

Knowing how to write a press release can be an excellent addition to a marketer’s skillset. Press releases are just as relevant as ever, if not more. 82% of U.S. […]

Who are you marketing to? If you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. […]

Do you see your social media performance going down recently? Worried you’re missing out on opportunities to improve your social media marketing? Or, are you wondering, “How can I tell […]

If you’ve spent any time reading blogs about how to succeed at content marketing, then you’ve probably come across the advice to create evergreen content. Publishing evergreen content solves the […]

In the ultra-competitive world of social media marketing, brands must take advantage of any leg up they can find. The sheer number of accounts vying for attention on major social […]

Would you like each of your newly-published articles to gradually start generating organic search traffic? If “yes” is your answer, this on-page SEO checklist is what you are looking for: […]

We all think we know the classic Nike marketing strategy. “Just do it” comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is […]

Content marketing is more hyped-up than ever. Eighty-two percent of companies actively use it, according to HubSpot’s State of Marketing Report for 2021. But, because of that popularity, the word “content” […]

You can have the best blog content in the world. But if nobody sees it, it’s a waste of time. Truth is: it’s never been harder to get more visitors […]

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the […]

Today, content runs the world. From entertainment to news to marketing, getting your message out there has never been more important. Unfortunately, with everyone under the sun attempting to have […]

So many marketers still underestimate the value of doing “upfront” work. I’m talking about the work you do at the beginning of a project to make the middle and end […]

If you’re a professional marketer, there’s a good chance that you didn’t actually go to marketing school. If that’s the case, then there’s an entire wealth of classic and modern […]

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is […]

Do you know how well your content is performing on a macro and micro level? You should. Otherwise, campaigns are a shot in the dark. Both individual pieces of content and […]

Creating shareable content is harder now than ever. Social media algorithms have dramatically reduced reach for organic content. Studies show that usage across most networks is slowly sliding downward year […]

Even if you know how to write awesome blog posts, creating great content consistently can be a challenge. It takes time and effort to produce even a single good post. […]

Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips […]