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Running a professional social media account isn’t like your own personal Instagram. With social media representing a cornerstone of many companies’ digital marketing strategy, it’s crucial to pull it off just right.
You can’t just share anything and everything, no matter how cute those memes are. You’ve got to post the right things, at the right time, with the right hashtags to help your brand get found by your target audience.
Doing that constantly is hard, yet many brands seem to do it just fine.
From the customer’s perspective, it looks easy, effortless, and fun. From ours, it can oscillate between mystifying and awe-inspiring.
So how do successful brands do it? They’ve mastered the art of topic curation, of finding what their readers are interested in and maintaining their brand identity in the process.
If you’re struggling to serve up fresh, trendy social media topics to fill your feed, you’ve come to the right place. Read on to discover three easy ways to identify brand-focused social media topics and content worth sharing.
Keep your topics, ideas, and posts organized in one place with this downloadable social media calendar template:
Almost everyone uses social media. That’s a very mixed blessing.
On one hand, social media provides almost instant access to a large audience of people looking for content. On the other hand, that large audience is sharing its own content too, and suffering from content overload.
So how do you stand out from the torrent of posts cascading through the digital environment? Stay focused and use these three strategies (and all the ideas!).
Just like you use your personal social media to showcase the highlights of your life, start with the highlights of your company’s “life.”
Social media offers a chance to humanize your brand, putting a face to the products and services it offers. Solopreneurs and small businesses have a particular advantage in this area because they aren’t fighting the stereotype of the faceless corporation.
Allow your customers to get to know you by posting about topics related to your brand:
The best way to figure out what topics your target audience is truly interested in involves spending some time researching what else they’re asking about.
Delve into the minds of your target audience by looking at questions they’re asking elsewhere, identifying what other problems or challenges they have, and brainstorming ways that your brand can provide solutions or answers.
Depending on your niche, there are quite a few places on the internet to check. Consider:
Social media content calendars are a superb way to keep your topics organized. They can also help you keep from getting off-topic, or spot opportunities to bring new and related topics on board.
Running out of topics to post about? Your content calendar is also a topic map. It will help you spot ways to include:
Finally, remember those mind maps we made in grade school? If you’re having trouble spotting topic opportunities, try creating one out of your calendar’s existing content. You can also try a 30-minute brainstorming session to get you started.
Keeping a steady flow of social media topics is tricky. In addition to being fresh and interesting, you must also maintain a curated brand identity that doesn’t get muddled through confusing styles or messages.
These three strategies are specifically meant to help keep your brand focused while you generate ideas for social media. Follow these tips and you’ll create a tight, cohesive, consistent social media presence that keeps readers coming back.
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