You shouldn’t trust everything that you read on this blog. In fact, you probably shouldn’t trust anything you read on any blog. Doing so may actually be bad for your …
I hear marketers talk about the challenges of cross-functional team collaboration all the time. So I know #TheStruggleIsReal. How many times have you said something like… “I need to collaborate …
Gartner recently released their Magic Quadrant for Content Marketing Platforms* for 2019 report, and as far as big news goes in the enterprise content marketing space, it doesn’t get much …
Getting (and staying) organized at work is no easy feat. Your inbox is constantly filling up with emails and meeting invites… Your desk is covered in random piles of sticky …
It’s hard to be productive when you don’t realize the forces working against you. It’s even tougher when habits you viewed as assets are actually liabilities. In modern marketing, this …
Challenging the status quo is about as inspirational as penguins walking on the beach. ^^^Oh yeah, that’s a thing. Today, a call to challenge the status quo seems tired and …
How is your social media engagement? Are you getting enough shares, traffic, and leads to justify your social promotion strategy? Or, are you scratching your head, wondering how you’re going …
Risk is one of the biggest problems in marketing—and business as a whole. While it can never be eliminated completely, it can be hedged against. And the best marketers, and …
Right now, grab a notebook or open up a blank document. Write down the top 3–5 points of your product’s or service’s value proposition. Basically, what are the top reasons …
Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a …
Many of you have asked when (not if) I’d write a book. Answer: Now! So for those of you who are already totally on board with getting the book on marketing …
Marketers (just like you) are overwhelmed. There’s so much to do to be successful. Or is there? The noise is so intimidating: If you write a blog post, you better …
If you work at CoSchedule, you’ve done a book report in front of the entire team. Yes, a book report. Just like the kind that you used to do in …
We just completed our second ever product roadmap summit here at CoSchedule. This is where a group of us spends a full day locked in a conference room fighting relentlessly for the …
You could probably name off a bajillion marketing problems in five minutes if I let you. The thing is, you can solve a lot of those problems by thinking a little …
The content marketers at CoSchedule get asked a lot about how we really manage our projects and work together to create our content. So I was humbled when a guest …
“What are you ever going to do with that?” That’s the usual response I’d get when people would ask what my college degree was in (it was art and art …
Writers, editors, managers, and developers. That’s all you need for a great content marketing team right? Let’s not forget about that one other role….you know, the role that no one …
What would a content marketing degree look like? Obviously, you don’t need a degree to take part in content marketing. But if it were going to be your profession, what …
