In This Lesson
To start, use this checklist to discover the best way to make the CoSchedule calendar work for you. It will help you understand the value the marketing calendar provides and how to customize your experience.
What Is This Guide? Learn all about the CoSchedule Marketing Calendar and how to make it fit your everyday needs.
Who’s This Guide For? New CoSchedule users that are on a marketing team.
What You’ll Learn:
Why You Should Read this Guide? This guide is a great place to start for new users looking to make better use out of their CoSchedule Marketing Calendars.
In lesson three, you learned a little about marketing campaigns in CoSchedule Marketing Calendar and Suite. If you need a refresher, here’s how a marketing campaign works in CoSchedule Marketing Calendar.
A marketing campaign is made up of a series of marketing projects. They usually have a start/end date and work together to promote a single initiative.
A good example of a marketing campaign is a new product launch. These campaigns usually contain a series of associated projects like emails, social ads, search ads, blog posts, social messages, maybe even commercials and print materials and run over an extended period of time.
To start planning a marketing campaign, click the plus sign on a date on your calendar. Then, navigate down to the option that says “Campaign”.
On the next screen, you’ll have to enter the name of your campaign and its start and end dates.
Each marketing campaign in your CoSchedule Calendar will have its own calendar view. This helps visualize when each project will launch and offers a clutter-free, focused view of your marketing campaign.
From the marketing campaign calendar, click the plus sign on a date to continue adding projects to your campaign. You can also click the plus tab on the top to add a project.
Here’s a look at what a marketing campaign might look like in your CoSchedule Marketing Calendar. You’ll see a bunch of marketing projects all working towards promoting the same initiative.
A saved view offers a way to filter your calendar to only see certain projects. Some common saved views that you might have set up on your calendar include:
To navigate to a saved view, click the saved view option in your main calendar navigation.
Creating a custom saved view of all your individual projects is one of the most valuable ways to use the feature. This allows you to filter out projects that you’re not involved so you can focus your own priorities.
Here’s how to do it:
To create a new Saved View, select Create New View. Give the new view a name and make selections to the Filter Content and/or Calendar Display Settings. Whatever options you select will appear on your calendar immediately and whenever you are using this Saved View.
This will give you a filtered view of all your projects, tasks, and campaigns. To find your Saved View, click on it from the saved view breadcrumb menu.
One of the best features in CoSchedule Marketing Calendar is the ability to easily reschedule a project and all it’s associated tasks, social messages, etc with the drag and drop functionality.
If a due date changes, it no longer takes a thousand clicks is several tools just to move a launch date.
All your have to do is drag and drop the project to a new date and everything will automatically reschedule. The best part? Everyone’s tasks will also update in their CoSchedule accounts.