Define Social Posting Schedules and Follow Network & Publishing Frequency Best Practices
Implementation Chapter 3: Define Social Posting Schedules To Follow Network & Publishing Frequency Best Practices
Getting Started with Social Templates

Implementation Chapter 3: Define Social Posting Schedules To Follow Network & Publishing Frequency Best Practices

Use the guide below to help decide which Social Helpers to include per social platform. Remember that you can customize the text, photos, and videos in the Custom Social Helpers. Plan first, customize later. 

Which Social Helpers to Include Per Social Network


Best Practices for setting up Social Templates on Instagram, Twitter, Facebook, and LinkedIn

Read this blog to learn how social media posting schedules help content be successful

 

Instagram

  • Character limit: 2,200 characters (includes hashtags), 30 hashtags
  • Photo size: 1080 x 1920 pixels
  • Video size: 1080 x 1080 pixels
  • Video length: 2 minutes
  • Best Practice: Instagram doesn’t hyperlink URLs in a post. Instead, add a featured bit.ly URL to your Instagram bio then reference URL in posts. (“Link to article in bio.”)

Twitter

  • Character limit: 280 characters
  • Photo size: 1200 x 628 pixels
  • Video size: 1280 x 720 pixels
  • Video length: 15 seconds or less
  • Best Practice: Twitter doesn’t allow the same post to go out more than once, so switch up what’s in the post, i.e. one with photo, one with title + photo, etc.)

Facebook

  • Photo size: 1,200 x 630 pixels
  • Video size: 1280 x 720 pixels
  • Video length: 2-5 minutes

LinkedIn

  • Photo size: 1128 x 376 pixels
  • Video size: 256 x 144 to 4096 x 2304 pixels
  • Video length: 30 seconds

Pinterest

  • Photo size: 600 x 900 pixels
  • Video size ratio: 1:1 (square) or 16.9 (widescreen)
  • Video length: 10-15 seconds

Social Media Posting Schedule Examples

Don’t want to think through best practices? Here’s a break-down of how to plan your own social sharing strategy per network, making sure every network gets lots of message variation. 

To start, here’s a list of different types of content you might be sharing on social media. When you use multiple messages, you’re able to share the same piece of content more often. This provides more opportunities to drive traffic to that content. 

Use the infographics below to plan a month’s worth of social messages to continually promote your content.

Use Social Templates to…

  • Promote a blog
  • Promote a podcast
  • Promote a webinar
  • Promote a conference
  • Promote an industry award
  • Promote a new product launch