Primary Keyword:

The main term or phrase that describes the objective of the content.

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Primary keywords are the main terms that your target audience is searching for. Marketers use primary keywords when writing content pieces to enhance their content marketing strategy.

Rank for primary keywords on search engine result pages (SERPS) to drive traffic to your company’s website and improve SEO rankings.

As shown above, the example primary keyword of “charger” is the focus, but secondary terms may be used to develop the piece.

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