Like SEO (search engine optimization), technical SEO refers to the process of trying to get your page to rank higher on search engine result pages. However, technical SEO is more specific to the improvement of the server and site itself.
A site with good technical SEO:
- Will be secure
- Has a good internal linking structure
- Has structured data
- Loads quickly
- Uses robots.txt files
- Won’t have dead links
The primary goal of technical SEO is to optimize the infrastructure of the website, and has nothing to do with the actual content on it. It ensures search engines can access, crawl through, and index the website correctly.
You want to have a well organized site structure to ensure robots can crawl through it smoothly. Doing this allows for a better experience for not only search engines, but also for site users.