What's CoSchedule?

UTM:

A set of coded parameters that are added to URLs.

Alphabet Soup

UTM’s, or Urchin Tracking Modules, track the effectiveness of online marketing campaigns through the codes added to the end of the URL. 

By clicking through a marketing campaign or another traffic source – emails, social media, etc. – marketing teams can identify where traffic is coming from. 

The 5 UTM parameters are outlined below:

  1. Campaign: Identifies the specific marketing effort
  2. Source: Source of traffic
  3. Medium: The platform that a user came from
  4. Term: Tracks keywords
  5. Content: The specific content that was clicked on (used when there are multiple links)

Source

Soup Can

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources
Related Terms
Chef's Hat

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.