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Email Marketing

Email marketing drives an estimated 4,000% ROI. Learn everything you need to know to leverage this effective and cost-efficient marketing channel to convert leads and build your business.

5 Fundamentals of Successful Small Business Email Marketing You Need to Know (And How to Implement Them)

5 Fundamentals of Successful Small Business Email Marketing You Need to Know (And How to Implement Them)

Email marketing is just as complicated as it is powerful. According to the DMA, the ROI on email marketing is about $32 for each dollar spent. That’s the highest ROI […]

How to Harness the Power of Abandoned Cart Emails: Strategies and Examples

How to Harness the Power of Abandoned Cart Emails: Strategies and Examples

Running a profitable online business and maintaining profitability is easier said than done. A lot of factors including your inventory, marketing of your products, the amount of website traffic, etc. […]

The Best Email Marketing Calendar Template You Need to Organize Your Newsletters

The Best Email Marketing Calendar Template You Need to Organize Your Newsletters

Successful email marketing is all about consistency and delivering the right message, to the right audience, at the right time. But how do you keep all your email content scheduled […]

The Best Way to Organize an Effective Email Marketing Strategy

The Best Way to Organize an Effective Email Marketing Strategy

Managing email marketing successfully isn’t easy – especially when you have multiple email initiatives going at once. The value of email marketing is undeniable, so it’s not surprising that many […]

Killer Email Marketing Planning Best Practices (with 19 Examples)

Killer Email Marketing Planning Best Practices (with 19 Examples)

Email marketing, when done correctly, has the potential to not only boost your profits with a potential ROI of 4,400%, but to build ongoing, trusted relationships with your customers. However, […]

20 Examples of How to Ask for a Customer Review (Plus Templates)

20 Examples of How to Ask for a Customer Review (Plus Templates)

Does anyone buy anything these days without reading *at least* a handful of customer reviews first? The answer is no… or very few. 90%, actually – that’s the percentage of consumers […]

The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas)

The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas)

As a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades your audience is chomping at […]

How to Run a Successful Email Outreach Campaign (Step by Step)

How to Run a Successful Email Outreach Campaign (Step by Step)

Maybe it was your first email outreach campaign. Maybe you tried one and quit halfway through. Or maybe you thought you did everything right, but you just didn’t see the […]

The 4 Simple Stages of an Engaging Email Funnel Strategy

The 4 Simple Stages of an Engaging Email Funnel Strategy

Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]

What 14 Studies Say About The Best Time To Send Email

What 14 Studies Say About The Best Time To Send Email

You probably found this post after looking through several others searching for a real answer to the question, “When is the best time to send email?” I say it that way because […]

The 9 Free Email Marketing Templates You Need to Execute Everything

The 9 Free Email Marketing Templates You Need to Execute Everything

Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy. Even producing one piece of email content requires […]


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