110 Of The Best Marketing Quotes To Inspire Your 2022

Do you need some inspiration from some very smart marketers? Or maybe you need a great lead-in for a new blog post you’re writing? Whatever the case, you’ve found this blog post that rounds up some pretty amazing marketing quotes that you can use to your advantage. So go on to find your quotes (along with images and embed codes) that you can easily copy/paste and use to prove whatever point you’re trying to make. Here’s how to get the most out of this article:
  1. Use the table of contents to jump to the section that best suits your needs.
  2. Copy/paste the quotes and images into your own content. Use them to spice up your social feeds, share inspiration, or prove your point.
  3. Use the links at the end of each section to jump back to the top/table of contents (as you see fit).
  4. Be a kickass marketer.
Let’s get to it.

22 David Ogilvy Quotes

This guy came up with some pretty rad quotes. You may have heard a few of these gems already, but they are definitely worth revisiting. “If you want to be interesting, be interested.” -David Ogilvy “It’s not creative unless it sells.” -David Ogilvy “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” -David Ogilvy “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” -David Ogilvy “The consumer isn’t a moron; she is your wife.” -David Ogilvy “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” - David Ogilvy “The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” - David Ogilvy “If you can’t be brilliant, at least be memorable.” - David Ogilvy “Don’t count the people that you reach, reach the people who count.” - David Ogilvy “Where people aren’t having any fun, they seldom produce good work.” - David Ogilvy “Creativity needs discipline and freedom.” - David Ogilvy “You cannot bore people into buying your product; you can only interest them in buying it.” - David Ogilvy “The best ideas come as jokes. Make your thinking as funny as possible.” - David Ogilvy “The public is more interested in personalities than in corporations.” - David Ogilvy “You can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day it’s only the people who matter. Nothing else.” - David Ogilvy “Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” -David Ogilvy “The most effective leader is the one who satisfies the psychological needs of his followers.” - David Ogilvy “The headlines which work best are those which promise the reader a benefit.” -David Ogilvy “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” -David Ogilvy “Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” - David Ogilvy “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” -David Ogilvy

10 Inspirational Marketing Quotes

"The gap between what's expected and what you deliver is where the magic happens, in business and in life." -Jay Baer, Founder of Convince and Convert, and New York Times best-selling author of Youtility: Why Smart Marketing Is About Help Not Type “If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” -Jeff Bullas, CEO of Jeffbullas.com Pty Ltd   "If it scares you, it might be a good thing to try." -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of lots of books, including the one where this quote comes from, Purple Cow: Transform Your Business by Being Remarkable   "You stand out more by being weird than fitting in." -Emma Tupa, Product Marketing Specialist at CoSchedule   “I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly   “Don’t look for perfection. That isn’t the goal.” -Ash Maurya, Founder of LEANSTACK and author of The Lean Startup Movement, That's Running Lean, and Scaling Lean   “You can’t let perfection get in the way of getting things done.” -Gini Dietrich, Founder and CEO of Arment Dietrich   “Don’t be paralyzed; just get started.” -Leah Schothorst, Social Media Strategist at CoSchedule   "Creativity is intelligence having fun." -Albert Einstein   "It's quite fun to do the impossible." -Walt Disney  

21 Marketing Strategy Quotes

"If your competitors start copying you, then you are doing something right!" -Jay Baer, Founder of Convince and Convert, and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers   “If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” -Michael Brenner, CEO of Marketing Insider Group and co-author of <The Content Formula   “We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.” -Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory   "Whatever the status quo is, changing it gives you the opportunity to be remarkable." -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of one of my favorite books, Linchpin: Are You Indispensable   “Anybody who is trying to learn to do marketing, you have to niche yourself down into a specific industry…if you pick something, be the best at it.” -Brittany Thompson, Social Marketing And Media Manager at Virtual Resort Manager (VRM)   “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs   “Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.” -Andrea Fryrear, President and Lead Trainer at AgileSherpas   “Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” -Brandon Andersen, Chief Strategist of Ceralytics   “Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan, Founder of Sumo   “You have to understand your target customer and what you’re trying to sell them.” -Daniel McGaw, Founder of Effin Amazing   “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products   “There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” - Joei Chan, Head of Content at Linkfluence   “We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” -Kyle Gray, Founder of Conversion Cake and author of The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing   “Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” -Brian Honigman, CEO of Honigman Media   “Starting and being consistent and not giving up is more important than being brilliant.” -Mark Schaefer, author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age   “Consistency is key. Whenever you start, give your audience something to look forward to.” -Julia McCoy, CEO at Express Writers   “It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.” -Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics   “Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.” -Len Markidan, Chief Marketing Officer at Podia   "Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. -Kristi Hines, Freelance Writer   "One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done." -Joe Pulizzi, Founder of Content Marketing Institute   "For every minute spent organizing, an hour is earned." —Anonymous  

6 Social Media Marketing Quotes

"Content is fire and social media is gasoline." -Jay Baer, Founder of Convince and Convert   “Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.” -Tim Topham, Founder of timtopham.com   “Rule number one is if it’s not good, don’t share it.” -Christin Kardos, Social Media and Community Manager at Convince and Convert   “When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” -Celeste Mora, Social Media Manager at Grammarly   “In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.” -Lindsay Scarpello, Strategic Communications Director at OBI Creative   "Content is the party. Promotion is the invitation to attend." -Nathan Ellering, Head of Marketing Demand Generation at CoSchedule  

10 Content Marketing Quotes

"With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star." -Robert Rose, Chief Strategy Advisor at Content Marketing Institute and co-author of one of my favorite books, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand   “You really have to create legitimately great content and a legitimately great Website to rank in Google.” -Brian Dean, Founder of Backlinko   “You get biased by your existing understanding of the field.” -Rand Fishkin, Founder of SparkToro and author of Lost and Founder   “Ask yourself: 'Have we covered the fundamentals?' And second to that: 'Are they the best experience on the internet for those things?'" -Jennifer Pepper, Marketing Manager For Content Creation of Unbounce   "I think nowadays, you need to do inbound and outbound–it’s crucial to do both." -Ian Cleary, founder of RazorSocial and OutreachPlus   “Have your own content; support your own content.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly   “It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs   “If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.” -Sujan Patel, Co-Founder of Web Profits   “My main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.” -Geoffrey Keating, Editor at Intercom   "Content marketing is the gap between what brands produce and what consumers actually want." -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula  

9 Digital Marketing Quotes

“The internet is a big place and yes, most things have already been done… You have to be even more creative.” -Jon Henshaw, Senior SEO Analyst at CBS Interactive   “Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.” -Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing   “Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.” -Lydia Gilbertson, SEO Analyst at Distilled   “If you’re not making mistakes, you’re probably not experimenting enough.” -Noah Kagan, Chief Sumo at AppSumo   “If we produce something original, that will have a better chance in rising above the noise.” -Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios   "Content is the atomic particle of all digital marketing." -Rebecca Lieb, Analyst and Founding Partner, Kaleido Insights   “Just because you can measure everything doesn’t mean that you should.” -W. Edward Deming   "Content is the reason search began in the first place." -Lee Odden, CEO of TopRank Marketing   "Google is the new corporate homepage." -Jeremiah Owyang, Founder of CrowdCompanies  

10 Advertising Quotes

“Give them quality. That’s the best kind of advertising.” -Milton Hershey graphic of quote by milton hershey “If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.” -Rachel Wiinanen graphic of quote by rachel wiianen “Stopping advertising to save money is like stopping your watch to save time.” -Henry Ford graphic of quote by henry ford “Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.” -Matt Johnson graphic of quotes by matt johnson "People aren’t stupid. Consumers know that if you’re getting ads these days, it’s because you’ve left some sort of digital footprint.” -Richard Jones From Cheetah Digital graphic of quote from richard jones “Retargeting is a really great way to bring back the people who visit your website that first time but don’t buy.” -Nick Steeves From Wishpond graphic of quote by nick steeves “The most powerful element in advertising is the truth.” -Bill Bernbach graphic of quote by bill bernbach “Don’t ever be afraid to try new things and don’t go with, ‘I don’t like this ad.’ How do you know 100 million people won’t?” -Ken Moskowitz From Ad Zombies graphic of quote by ken moskowitz “Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.” -Rachel Wiinanen graphic of quote by rachel wiianen “We need to stop interrupting what people are interested in and be what people are interested in.” -Craig Davis graphic of quote by craig davis

7 Famous Marketing Quotes

“People don’t buy what you do, they buy why you do it.” -Simon Sinek, Founder and Visionary of Start With Why   "Make your marketing so useful, people will pay you for it." -Jay Baer, Founder of Convince and Convert   "Content is king." -Bill Gates, Co-Founder of Microsoft   "On average, 8 out of 10 people will read your headline copy, but only 2 our of 10 will read the rest."- Brian Clark, CEO of Rainmaker Digital   "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -Peter Drucker   “Either write something worth reading or do something worth writing about.” -Benjamin Franklin   "Simplicity is the ultimate sophistication." -Leonardo Da Vinci  

5 Funny Marketing Quotes

"Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date." -David Beebe   "Martin Luther King did not say, 'I have a mission statement'." -Simon Sinek   "You can't wait for inspiration; you have to go after it with a club." -Jack London   "Whether you think you can or you think you can't, you're right." -Henry Ford   "If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place." -Mark Cuban  

10 Quotes From The Actionable Marketing Podcast

“If you’re looking for that prominence as a business, it’s all about two things - review count and review score.” - Dave Lehman From Birdeye   “People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.” - Michael Buzinski From Buzzworthy Integrated Marketing   “Until and unless your users are not using your app, it doesn’t matter whether they’re paying for it or not. You are failing at the one thing that you were set out to do, which is solve the problem.” - Samar Owais   “It starts and ends with the customer.” - Carolyn Lowe From ROI Swift   “Reach out to people and do it in a way that is authentic and natural in building partnerships.” - Brett McGrath From The Juice   “I think business is built on trust, and trust is built through relationships.” - David Jay From Warm Welcome   “The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.” - Matt Johnson, Author of MicroFamous   “If it seems to be resonating with our audience, we want to make sure that we’re giving them more.” - Holly Pels From Casted   “Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.” - Shondell Varcianna From Varci Media   “The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” >- Matt Baglia From Slicktext  

What's Your Favorite Marketing Quote?

My favorite marketing quote is: "Waiting for perfect is never as smart as making progress." -Seth Godin I see type A marketers put perfection above shipping all too often. Perfection prevents you from publishing, from communicating, from giving something to the world that has the potential to end in actual results. 52-pages in a marketing strategy is waiting for perfection. Spending hours editing your blog posts, e-books, and webpages is waiting for perfection. Making a mistake once and changing processes to prevent failure in the future is waiting for perfection. So I'll leave you with one more goodie from Seth: "Soon is not as good as now." -Seth Godin Good luck!
About the Author

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.