90 Of The Best Marketing Quotes To Prove Every Point - CoSchedule

90 Of The Best Marketing Quotes (And Never Seen Before) To Prove Every Point


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The 90 Best Marketing Quotes to Prove Every Point

Sometimes, you just need some marketing quotes to prove your points (because you, my friend, are gonna win every conversation) ?

Maybe you need some inspiration from some p smart marketers.

Or maybe you need a lead-in for a blog post you’re writing.

Whatever the case, you’ve found this blog post that rounds up some pretty great marketing quotes (imho).

So peruse on to find your quotes (along with images and embed codes) that you can easily copy/paste and use to prove whatever points you need to make.

Here’s how to use this article to your full advantage:

  1. Use the table of contents to jump to the section that best suits your needs.
  2. Copy/paste the quotes and images into your own content. Use them to spice up your social feeds. Share the inspiration. And so forth.
  3. Use the links at the end of each section to jump back to the top/table of contents (as you see fit).
  4. Be a kickass marketer.

Let’s get to it.

21 David Ogilvy Quotes [+ 19 Twitter-Sized Shareable Quote Images For Download]

This guy came up with some pretty rad quotes. You may have heard a few gems like:

“If you want to be interesting, be interested.” -David Ogilvy


“It’s not creative unless it sells.” -David Ogilvy


“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

Well. There are 18 more essential quotes from David Ogilvy in this free tear sheet. Plus, there are 19 Twitter-sized marketing quote images you can share, too. Download ’em all right now. ?

10 Inspirational Marketing Quotes

"The gap between what's expected and what you deliver is where the magic happens, in business and in life." -Jay Baer, Founder of Convince and Convert, and New York Times best-selling author of Youtility: Why Smart Marketing Is About Help Not Type

The gap between what's expected and what you deliver is where the magic happens.

“If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” -Jeff Bullas, CEO of Jeffbullas.com Pty Ltd

"If it scares you, it might be a good thing to try." -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of lots of books, including the one where this quote comes from, Purple Cow: Transform Your Business by Being Remarkable

If it scares you, it might be a good thing to try.

"You stand out more by being weird than fitting in." -Emma Tupa, Product Marketing Specialist at CoSchedule

You stand out more by being weird than fitting in.

“I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly

I'm only now doing what only I can do.

“Don’t look for perfection. That isn’t the goal.” -Ash Maurya, Founder of LEANSTACK and author of The Lean Startup Movement, That's Running Lean, and Scaling Lean

Don't look for perfection. That isn't the goal.

“You can’t let perfection get in the way of getting things done.” -Gini Dietrich, Founder and CEO of Arment Dietrich

You can't let perfection get in the way of getting things done.

“Don’t be paralyzed; just get started.” -Leah Schothorst, Social Media Strategist at CoSchedule

Don't be paralyzed, just get started.

"Creativity is intelligence having fun." -Albert Einstein

"It's quite fun to do the impossible." -Walt Disney

Doing the impossible is quite fun,


21 Marketing Strategy Quotes

"If your competitors start copying you, then you are doing something right!" -Jay Baer, Founder of Convince and Convert, and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers

“If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula

Quote from Michael Brenner

“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.” -Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory

You can take someone's motivation and turn it into something.

"Whatever the status quo is, changing it gives you the opportunity to be remarkable." -Seth Godin, Founder and CEO of Do You Zoom (among others) and author of one of my favorite books, Linchpin: Are You Indispensable

“Anybody who is trying to learn to do marketing is you have to niche yourself down to into a specific industry…if you pick something, be the best at it.” -Brittany Thompson, Social Marketing And Media Manager at Virtual Resort Manager (VRM)

Quote from Brittany Thompson

“The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs

“Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.” -Andrea Fryrear, President and Lead Trainer at AgileSherpas

“Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” -Brandon Andersen, Chief Strategist of Ceralytics

“Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan, Founder of Sumo

“You have to understand your target customer and what you’re trying to sell them.” -Daniel McGaw, Founder of Effin Amazing

“Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

“There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” - Joei Chan, Head of Content at Linkfluence

There are a lot of opportunities you can uncover ...

“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” -Kyle Gray, Founder of Conversion Cake and author of The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing

We need to not only understand the demographics of our customers ...

“Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” -Brian Honigman, CEO of Honigman Media

Say no to the things that keep you on a certain level ...

“Starting and being consistent and not giving up is more important than being brilliant.” -Mark Schaefer, author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

“Consistency is key. Whenever you start, give your audience something to look forward to.” -Julia McCoy, CEO at Express Writers

“It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.” -Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics

“Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.” -Len Markidan, Chief Marketing Officer at Podia

"Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. -Kristi Hines, Freelance Writer

"One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done." -Joe Pulizzi, Founder of Content Marketing Institute

"For every minute spent organizing, an hour is earned." —Anonymous



6 Social Media Marketing Quotes

"Content is fire and social media is gasoline." -Jay Baer, Founder of Convince and Convert

“Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.” -Tim Topham, Founder of timtopham.com

“Rule number one is if it’s not good, don’t share it.” -Christin Kardos, Social Media and Community Manager at Convince and Convert

“When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” -Celeste Mora, Social Media Manager at Grammarly

“In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.” -Lindsay Scarpello, Strategic Communications Director at OBI Creative

"Content is the party. Promotion is the invitation to attend." -Nathan Ellering, Head of Marketing Demand Generation at CoSchedule

10 Content Marketing Quotes

"With traditional marketing, you tell people you a are a rock star. With content marketing, you show them you're a rock star." -Robert Rose, Chief Strategy Advisor at Content Marketing Institute and co-author of one of my favorite books, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

“You really have to create legitimately great content and a legitimately great Website to rank in Google.” -Brian Dean, Founder of Backlinko

“You get biased by your existing understanding of the field.” -Rand Fishkin, Founder of SparkToro and author of Lost and Founder

“Ask yourself: 'Have we covered the fundamentals?' And second to that: 'Are they the best experience on the internet for those things?'" -Jennifer Pepper, Marketing Manager For Content Creation of Unbounce

"I think nowadays, you need to do inbound and outbound–it’s crucial to do both." -Ian Cleary, founder of RazorSocial and OutreachPlus

“Have your own content; support your own content.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly

“It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs

“If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.” -Sujan Patel, Co-Founder of Web Profits

“My main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.” -Geoffrey Keating, Editor at Intercom

"Content marketing is the gap between what brands produce and what consumers actually want." -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula


9 Digital Marketing Quotes

“The internet is a big place and yes, most things have already been done… You have to be even more creative.” -Jon Henshaw, Senior SEO Analyst at CBS Interactive

“Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.” -Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

“Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.” -Lydia Gilbertson, SEO Analyst at Distilled


“If you’re not making mistakes, you’re probably not experimenting enough.” -Noah Kagan, Chief Sumo at AppSumo

“If we produce something original, that will have a better chance in rising above the noise.” -Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios

"Content is the atomic particle of all digital marketing." -Rebecca Lieb, Analyst and Founding Partner, Kaleido Insights

“Just because you can measure everything doesn’t mean that you should.” -W. Edward Deming

"Content is the reason search began in the first place." -Lee Odden, CEO of TopRank Marketing

"Google is the new corporate homepage." -Jeremiah Owyang, Founder of CrowdCompanies


7 Famous Marketing Quotes

“People don’t buy what you do, they buy why you do it.” -Simon Sinek, Founder and Visionary of Start With Why

"Make your marketing so useful, people will pay you for it." -Jay Baer, Founder of Convince and Convert

"Content is king." -Bill Gates, Co-Founder of Microsoft

"On average, 8 out of 10 people will read your headline copy, but only 2 our of 10 will read the rest." -Brian Clark, CEO of Rainmaker Digital

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -Peter Drucker

“Either write something worth reading or do something worth writing about.” -Benjamin Franklin

"Simplicity is the ultimate sophistication." -Leonardo Da Vinci

5 Funny Marketing Quotes

"Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date." -David Beebe

"Martin Luther King did not say, 'I have a mission statement'." -Simon Sinek

"You can't wait for inspiration; you have to go after it with a club." -Jack London

"Whether you think you can or you think you can't, you're right." -Henry Ford

"If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place." -Mark Cuban


What's Your Favorite Marketing Quote?

My favorite marketing quote is:

"Waiting for perfect is never as smart as making progress." -Seth Godin

I see type A marketers put perfection above shipping all too often. Perfection prevents you from publishing, from communicating, from giving something to the world that has the potential to end in actual results.

52-pages in a marketing strategy is waiting for perfect.

Spending hours editing your blog posts, e-books, and webpages is waiting for perfect.

Making a mistake once and changing processes to prevent failure in the future is waiting for perfect.

So I'll leave you with one more goodie from Seth:

"Soon is not as good as now." -Seth Godin

Good luck!

This post was most recently updated on Sept. 26, 2018.

About the Author

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.