Category Archive
Marketing
All the general marketing tips, tactics, strategies, and actionable advice that’s fit to print.
How to Plan an Internal Marketing Strategy That Makes an Impact
As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]
Elise Dopson
April 8, 2020
How to Plan a Marketing Calendar That Actually Works (Template)
You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]
Nathan Ellering
April 6, 2020
Messaging Matrix: How to Keep Brand Messaging Aligned (Template)
Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences […]
Brittany Berger
April 1, 2020
Customer Lifecycle Marketing: How to Attract and Retain More Customers
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]
Elise Dopson
March 23, 2020
How to Market a Referral Program to Your Customers Using the Four Laws of Behavior Change
Some of the best referral programs in the world are run by marketing managers with little or no advertising budget, including Tesla. Consider your current marketing plan and imagine what […]
Jamie Harrop
March 11, 2020
Your Complete Guide to Setting Freelance Marketing Consultant Rates
Setting your freelance marketing consultant rates is not a simple task. In fact, it can be as confusing as being asked, “How much salary do you expect to earn?” by […]
Julia McCoy
February 27, 2020
Freelance Marketing: Your Guide to Getting Started and Finding Success
So, you’re freelancing, and you want to figure out how to market more effectively? You’ve spent some time learning your industry and figuring out what you’re good at. You know […]
Julia McCoy
February 20, 2020
How to Create an Effective Event Marketing Plan That Gets Tons of Attendees
An event can hardly be considered an event if no one turns up. Having a conference center, exhibition hall, or fundraising venue buzzing with activity and happy attendees is every […]
Lizzie Davey
February 12, 2020
How to Create A Marketing Consultant Proposal to Win More Clients (Template)
Are you getting enough marketing consulting clients? If not, the problem could be your marketing consultant proposal. Maybe you’ve been hustling hard, but you just can’t seem to close the deal. […]
Julia McCoy
January 23, 2020
How to Choose the Best Marketing Campaign Management Software
Successful marketing campaigns involve TONS of moving parts. To visualize and manage all those parts, you need the right tool. One that can organize your: Project timelines Team workloads Content […]
LaRissa Hendricks
January 16, 2020
How to Be Efficient and Effective With Small Business Marketing Automation
Marketing is a critical element of business success… … Just like the other 500 things you’ve got to get done RIGHT NOW. There’s hardly a marketer out there who doesn’t […]
Julia McCoy
January 16, 2020
