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Marketing

All the general marketing tips, tactics, strategies, and actionable advice that’s fit to print.

How to Create a PR Calendar With a Simple Template

How to Create a PR Calendar With a Simple Template

One of the most important components of successful PR is timeliness. Timeliness gives media and their audiences a reason to care about your brand. The struggle comes in aligning what’s […]

34 Marketing Plan Samples and 7 Templates to Build Your Strategy

34 Marketing Plan Samples and 7 Templates to Build Your Strategy

Maybe you have no idea where to start when it comes to creating your marketing plan. Of course, you don’t want to leave out something important. Maybe you’re refining one […]

Conquer Your Inbound Marketing Strategy with this Process (+ 4 Templates)

Conquer Your Inbound Marketing Strategy with this Process (+ 4 Templates)

If you’re working in digital marketing in 2020, chances are the majority of your activities revolve around inbound marketing. Many marketing teams take an ad hoc approach to inbound with […]

How to Overcome Poor Marketing Design Collaboration in 10 Practical Ways With Three Templates

How to Overcome Poor Marketing Design Collaboration in 10 Practical Ways With Three Templates

Exceptional content is the result of successful design collaboration between marketers and designers. However, if this relationship is less than functional, poor design collaboration could be the leading reason you […]

How to Develop a Marketing Communications Strategy that Works (Template)

How to Develop a Marketing Communications Strategy that Works (Template)

Ever tried to quickly explain what your product is about, but ended up with a long-winded monologue that made little sense? Have you had a new marketing team member that […]

The Challenger Sales Approach to SaaS Marketing (+ 9 Examples)

The Challenger Sales Approach to SaaS Marketing (+ 9 Examples)

When I first started dipping my toe into content marketing in the early 2000s, I was enamored with the concepts coming from the brains of industry pioneers, like Seth Godin, […]

Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales

Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales

Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]

How to Structure a Powerful Digital Marketing Strategy (Template)

How to Structure a Powerful Digital Marketing Strategy (Template)

Thriving as a business in this digital age requires a well-structured digital marketing strategy. How do you get started and structure a plan of action? Let’s dig in and help […]

Online Reputation Marketing: 7 Solid Tips for Social Media

Online Reputation Marketing: 7 Solid Tips for Social Media

You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing channel […]

How to Plan an Internal Marketing Strategy That Makes an Impact

How to Plan an Internal Marketing Strategy That Makes an Impact

As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]

How to Plan a Marketing Calendar That Actually Works (Template)

How to Plan a Marketing Calendar That Actually Works (Template)

You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]


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