Category Archive
Marketing
All the general marketing tips, tactics, strategies, and actionable advice that’s fit to print.
How to Plan a Marketing Campaign That Actually Gets Results (Templates)
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]
Elise Dopson
January 7, 2021
How to Organize a Marketing Roadmap in 5 Simple Steps
Planning a marketing project can feel chaotic for new and veteran marketers alike. With multiple elements and team members involved, how do you make sure you finish it on time […]
Melissa King
December 11, 2020
Marketing Planner: What’s Best for Organizing Your Marketing?
If you feel like you have way too much to do in your marketing role and not enough time to do it, you’re in the right place. You’d love to […]
Marijana Kay
December 9, 2020
Marketing Research Strategies: Ideas and Approaches to Conducting Research for Marketing Purposes
In business and marketing, there is one rule that you need to learn: change is constant. From trends to market conditions, everything is dynamic. If you want to succeed, you […]
Sumeet Anand
December 7, 2020
How to Plan Projects, Events, and Campaigns With Marketing Timelines
You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire […]
Ben Sailer
November 18, 2020
How To Create A Brand Positioning Strategy That Will Appeal To The Right People
You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […]
Jordan Loftis
November 16, 2020
How to Create Effective Marketing Project Checklists
Checklists are great tools for planning marketing projects. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. If your marketing timeline includes your […]
Nathan Ellering
November 12, 2020
Lead Magnets: A Comprehensive List of 50 Lead Magnet Examples to Grow Your Email List
Ever wonder what happens to the 95% of people who visit your website without buying anything? Many of these visitors leave without ever coming back. What if, instead of losing a potential […]
Nathan Ojaokomo
November 4, 2020
How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It
Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most […]
Mark Quadros
October 26, 2020
Social Listening for PR: What Smart Marketers Need to Know
Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, […]
Julia Miashkova
October 22, 2020
How to Build a Remote Content Marketing Team That Produces Results
If you want to build a kick-ass, remote content marketing team that produces results for your company or agency, this article is for you. Managing an in-house, content marketing team […]
John Emoavwodua
October 1, 2020
