Author Archive
Marijana Kay
Marijana Kay is a freelance writer for B2B SaaS companies. She uses data-backed, actionable content to help them hit and exceed their growth goals. In her spare time, she collects books and airline miles.
Content Mapping: The Best Way to Create the Right Content for the Right Customers
“Let’s talk about your budget for [product].” This statement will spark wildly different reactions based on who you ask, in which circumstances, and when. If you say this to an […]
Marijana Kay
September 28, 2020
The Best Blog Planner Toolkit to Make Your Blog Successful
Want consistency and quality on your blog? Feeling like you can only choose one of those? You’re not alone. Between your clients, admin work, emails, keeping up to date with your […]
Marijana Kay
September 17, 2020
25 Headline Examples for Every Type of Content You’ll Write
You’ve spent hours creating a piece of content — likely a thousand or more words long. It’s a success; however, success often relies on just a couple words: the headline. […]
Marijana Kay
September 14, 2020
35 Online Marketing Courses and Guides to Grow Your Career Right Now
When it’s time to upgrade your marketing skills, you probably turn to the internet. With all the ebooks, content libraries, and marketing courses available — it’s no surprise. The online […]
Marijana Kay
July 29, 2020
How to Develop a Marketing Communications Strategy that Works (Template)
Ever tried to quickly explain what your product is about, but ended up with a long-winded monologue that made little sense? Have you had a new marketing team member that […]
Marijana Kay
June 10, 2020
How to Develop an Editorial Strategy That Gets Results (Template)
If you’re an ambitious marketer with even more ambitious marketing goals, some of these may be true for you: You have many ideas and not enough time to explore them […]
Marijana Kay
June 8, 2020
Project Prioritization Matrix: How Marketers Can Focus on What Matters Most (Template)
Feeling FOMO (fear of missing out) as a marketer isn’t very fun, and it happens a lot. Ideas come to you often; new channels and tactics are trending all […]
Marijana Kay
May 13, 2020
How to Write Customer Success Stories That Sell (Template)
In an ideal world, your target customers would see the same thing you do: they need your product to solve their pain point. But here’s the thing: getting there takes […]
Marijana Kay
April 27, 2020
Marketing Implementation: How to Put Your Strategy Into Practice With a Template
Setting goals for your marketing team is one of the most powerful actions you can take. After all, one study after another has shown that goal setting is linked to higher […]
Marijana Kay
March 16, 2020
Content Governance: How to Establish Processes That Drive Great Content
What does your ideal day at work look like? Does it involve constant emails and messages, digging through files just to find the right one, and worrying about missed deadlines… […]
Marijana Kay
March 4, 2020
16 Awesome Agile Marketing Resources to Train Your Busy Team
Your marketing calendar is full. It keeps your team constantly working on projects you already know will impact your audience and improve your bottom line. And you know that agile marketing would […]
Marijana Kay
January 29, 2020
How to Use a Marketing Kanban Board to Manage Every Project
As marketers, we have a lot on our plates at all times. Our teams don’t just execute campaigns; they fuel successful launches and grow customer loyalty. And that’s what makes […]
Marijana Kay
January 20, 2020
