Nathan Ellering, Author at CoSchedule Blog

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Nathan Ellering

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is […]

How to Easily Measure Marketing ROI With a Simple Formula and a Template

How to Easily Measure Marketing ROI With a Simple Formula and a Template

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]

How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula

How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]

How to Create Effective Marketing Project Checklists

How to Create Effective Marketing Project Checklists

Checklists are great tools for planning marketing projects. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. If your marketing timeline includes your […]

How To Write Headlines That Drive Traffic, Shares, And Search Results

How To Write Headlines That Drive Traffic, Shares, And Search Results

This isn’t the first time you’ve read a post about “How To Write The Best Headlines”. Heck, we’ve even written multiple posts on the subject ourselves, and we plan to […]

Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%

Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%

Do you like catchy blog titles like these? What 10 Studies Say About The Best Times To Post On Social Media How To Attract An Audience With The Best Blog […]

How To Plan A Marketing Calendar That Actually Works

How To Plan A Marketing Calendar That Actually Works

You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]

The 50 Most Essential Marketing Skills You Need to Be Successful in 2021

The 50 Most Essential Marketing Skills You Need to Be Successful in 2021

As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, there’s always something new to learn. You jump on to Google and read the first page […]

How to Plan a Marketing Calendar That Actually Works (Template)

How to Plan a Marketing Calendar That Actually Works (Template)

You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need […]

Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content […]

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way. […]