Nathan Ellering, Author at CoSchedule Blog
Author Archive

Nathan Ellering

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.

The 50 Most Essential Marketing Skills You Need to Be Successful in 2020

The 50 Most Essential Marketing Skills You Need to Be Successful in 2020

As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, there’s always something new to learn. You jump on to Google and read the first page […]

How to Plan a Marketing Calendar That Actually Works (Template)

How to Plan a Marketing Calendar That Actually Works (Template)

You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need […]

Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content […]

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way. […]

Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How can marketing leaders implement work management solutions to help […]

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of content include proof of […]

A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing […]

How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

Inbound marketing is one component of content marketing that is often misunderstood. Relevant, compelling, and interesting blog posts, Webinars, and other content can attract and educate prospective and existing customers. […]

Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Some companies have multiple target industries, verticals, business regions/units, and personas. It’s impossible for marketers to do it all and quantify the results that they produce. Focusing on too much […]

Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Most of us look at our phones too much and too often. We’re distracted by the sounds and vibrations of notifications. We like to be distracted because it makes us […]

Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Email marketing to the masses is quickly becoming an “old school” idea. Your audience of real people expect customization and personalization. Yet, your email list is one of your most […]