Author Archive
Nathan Ellering
Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.
How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams
You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is […]
Nathan Ellering
January 14, 2021
How to Easily Measure Marketing ROI With a Simple Formula and a Template
Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]
Nathan Ellering
December 17, 2020
How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula
Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]
Nathan Ellering
November 19, 2020
How to Create Effective Marketing Project Checklists
Checklists are great tools for planning marketing projects. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. If your marketing timeline includes your […]
Nathan Ellering
November 12, 2020
How To Write Headlines That Drive Traffic, Shares, And Search Results
This isn’t the first time you’ve read a post about “How To Write The Best Headlines”. Heck, we’ve even written multiple posts on the subject ourselves, and we plan to […]
Nathan Ellering
September 30, 2020
Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%
Do you like catchy blog titles like these? What 10 Studies Say About The Best Times To Post On Social Media How To Attract An Audience With The Best Blog […]
Nathan Ellering
September 16, 2020
How To Plan A Marketing Calendar That Actually Works
You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]
Nathan Ellering
August 31, 2020
The 50 Most Essential Marketing Skills You Need to Be Successful in 2021
As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, there’s always something new to learn. You jump on to Google and read the first page […]
Nathan Ellering
July 13, 2020
How to Plan a Marketing Calendar That Actually Works (Template)
You know you need a marketing calendar. Without one, you risk flying blind. With one, your entire team gets full visibility into the execution of your marketing strategy, and everyone is […]
Nathan Ellering
April 6, 2020
![Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]](https://media.coschedule.com/uploads/166_Ardath-Podcast-Graphics_header.png)
Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]
When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need […]
Nathan Ellering
January 7, 2020
![Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]](https://media.coschedule.com/uploads/165_Megan-Podcast-Graphics_header.png)
Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]
Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content […]
Nathan Ellering
December 18, 2019
![They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]](https://media.coschedule.com/uploads/164_Susan-Podcast-Graphics_header.png)
They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]
Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way. […]
Nathan Ellering
December 10, 2019
