Nathan Ellering - CoSchedule Blog
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Nathan Ellering

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions [AMP 166]

When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need […]

 Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule [AMP 165]

Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content […]

 They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way. […]

 Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How can marketing leaders implement work management solutions to help […]

 Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of content include proof of […]

 A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing […]

 How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

Inbound marketing is one component of content marketing that is often misunderstood. Relevant, compelling, and interesting blog posts, Webinars, and other content can attract and educate prospective and existing customers. […]

 Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Some companies have multiple target industries, verticals, business regions/units, and personas. It’s impossible for marketers to do it all and quantify the results that they produce. Focusing on too much […]

 How to Plan a Marketing Calendar That Actually Works (Template)

How to Plan a Marketing Calendar That Actually Works (Template)

I’m going to be blunt. A lot of marketing calendars are really tough to use simply because they aren’t designed to be marketing calendar tools. And that makes it really […]

 Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Most of us look at our phones too much and too often. We’re distracted by the sounds and vibrations of notifications. We like to be distracted because it makes us […]

 Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Email marketing to the masses is quickly becoming an “old school” idea. Your audience of real people expect customization and personalization. Yet, your email list is one of your most […]

 Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting [AMP 156]

Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting [AMP 156]

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like […]

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