How Orange Nomad Schedules & Executes Social Campaigns In CoSchedule Marketing Calendar

Andrew Moon of Orange Nomad is an entrepreneur that runs multiple businesses. Coordinating & overseeing marketing for multiple businesses can be challenging without the right tools. In this video, Andrew shares why his team uses CoSchedule Marketing Calendar & how to:
  • Schedule 100s of social messages across multiple platforms in minutes
  • Add your other content & events to your calendar for total visibility of your marketing
  • Build templates & systems for your team
  • And reschedule projects, tasks, & messages when priorities & timelines change

Easily Coordinate Marketing For Multiple Businesses

Before using CoSchedule Marketing Calendar, it was difficult to keep track of everything they needed to get done for each business. They tried other tools like Buffer & Hootsuite, but Marketing Calendar is the only tool that gives them visibility of all their marketing (not just social media).Orange Nomad explains how easy it is to use CoSchedule to manage multiple businesses“What frustrated me [with Buffer & Hootsuite] was that we could only do social posting in there. CoSchedule doesn’t do that. Everything is in your marketing calendar. I’m able to see all our marketing efforts in one place on one single calendar.” - Andrew Moon The team at Orange Nomad can easily organize all the marketing for each business in one calendar. They use color labels to organize & filter work for different businesses. This gives them visibility of all their work. Best of all, the Orange Nomad team finds it very easy to use - which makes it easy to train in new staff & virtual admins.

Schedule An Entire Month Of Social Messages In Minutes

Orange Nomad publishes social media awareness campaigns to stay relevant & engaged on their social media pages. But it’s time consuming to schedule out messages for every individual platform. In this video, Andrew shows how he uses CoSchedule’s Bulk Social Upload tool inside Social Campaigns to schedule 108 messages at one time using a CSV template.

Using Bulk Social Upload In Social Campaigns

  1. Create A Social Campaign On Your Calendar
  2. Name your campaign: i.e. February Social Awareness Campaign
  3. Select a color label to identify which business, team, initiative, etc. this campaign is created for (this step is optional).  Need inspiration for using Color Labels? Check out Power Tips.
  4. Choose “Upload” & attach your CSV template that includes your social messages for the next month
  5. Review your messages
  6. Change campaign status from “Draft” to “Scheduled”
Learn how to upload social messages from a CSV file. But marketing is so much more than just posting to social media.

Organize ALL Your Marketing (Not Just Social Campaigns) On A Single Calendar

The main reason the Orange Nomad team uses CoSchedule Marketing Calendar is because it allows you to organize ALL your marketing (not just social messages) on a single calendar. Orange Nomad adds projects to their calendar for:
  • Newsletters
  • Blog Posts
  • Videos
  • Events
  • LinkedIn Live
  • And more!
Once those projects are created, Andrew has built out processes in CoSchedule Marketing Calendar to execute these projects from start to finish.

Create Systems & Processes For Your Team

As an entrepreneur, Andrew doesn’t have the capacity to do all the marketing by himself. He’s developed task checklists for specific projects & saved them as task templates in CoSchedule Marketing Calendar for his team. Image demonstrating how Orange Nomad utilizes CoSchedule to set up processes and systems for his businessTask templates ensure work gets done to his standards, and it makes it easy for the team to know what work needs to be done next. Learn how to add to-do lists to your projects & save them as a reusable template.

Easily Reschedule Projects & Campaigns On The Calendar

One of the other reasons Andrew’s team loves their Marketing Calendar is how flexible it is to use. “If something happens on a particular day, or I want to reschedule posts, let me show you how easy it is. It is completely drag & drop. I can move things around in my calendar.” - Andrew Moon You can reschedule social messages, social campaigns, projects, & tasks by dragging & dropping them to a new date on the calendar. “I can’t stress how beneficial that has been for our company, for our staff to have all of this in one place & not having to go into different tools to get a good snapshot of what we’re doing with our marketing.” - Andrew Moon For more pro tips, ideas, & examples for using your Marketing Calendar, check out our library of User Guides &  Power Tips. Or hop over to our YouTube channel to watch more user videos, tutorials, & more!
About the Author

Whitney Deterding has 10+ years of experience in marketing with a focus on developing digital marketing strategies, managing marketing projects, and researching best practices for result-driven marketing. At CoSchedule, Whitney strategizes growth opportunities, develop's product positioning, and creates new research-based processes for the marketing team. Whitney also works on building cohesive branding across all internal departments. Whitney focuses on delivering value to the customers, growing the brand's identity, and increasing customer retention rates. She’s passionate about diving into data and developing new practices to grow the company. One of her main responsibilities is developing strategies for landing pages, emails, social posts, advertisements, promotions, product announcements, newsletters, website content, and everything else in between. Throughout this, she ensures that the company's messaging and positioning are aligned with customer needs.