How to Use Reddit to Unlock Awesome Blog Post IdeasClick To Tweet
Download Your Free Blog Post Ideas BundleStart your creative process with awesome ideas from Reddit. Then, turn those ideas into real, high-performing blog posts with these free resources:
- A Content Marketing Ideas worksheet to help you build a “swipe file.”
- A Keyword Research List Template to store your keyword ideas.
- A Blog Ideas Guide with 150 bonus ideas.
- A free Content Calendar Spreadsheet template to plan out when you’ll create each idea.
- A Blog Post Outline Template to easily turn your ideas into awesome blog posts.
Generate as many blog topic ideas as you need, that your audience will loveClick To Tweet
The 2 Places That Great Blog Topic Ideas Come FromContrary to popular belief, most great ideas don’t come about from just thinking hard. Instead, they come from observing and interacting with the people you actually write for (or want to write for). I’ll mention it time and time again: your audience is the key to great content ideas. Broadly speaking, we can classify great content into 2 categories.
1. Solutions to Problems that Your Audience Knows Will HelpYou wouldn’t be reading this post if you didn’t have some trouble coming up with great content ideas. The more trouble someone has with this problem, the more motivated they’re going to be to read this post. That goes for anything. If a piece of content can solve a problem that you know you’re struggling with, you’re going to give a chance.
2. Solutions to Problems that Your Audience Doesn’t Know Will HelpIt’s a small, but important distinction. If you’re really ingrained into an audience, you’ll be able see some solutions for their problems that they can’t see themselves. This is where real innovation takes place. For example, when travel took too long, people wanted faster horses. Henry Ford came up with the car, which was a way better solution no one had thought of before. Ideas that fall into this category are typically innovative. They bring some new value to your audience, which is great. The downside, however, is that these ideas are much harder to come by (and to execute). Additionally, it’s harder to promote them at first because audiences look for obvious solutions (type #1). They aren’t as motivated (possibly scared) to give something that seems different a try.
Introducing Reddit: The Best Idea Source That Few Marketers UseIt’s not a secret place by any stretch—it’s Reddit. Reddit is a solution for many content marketing problems that marketers don’t even consider (yes, that would by category #2 from above). It can be a scary site if you’ve never used it. But once you dig in and learn how it can be useful for content marketing, it will blow your mind. Reddit is the 26th top site in the world as of this moment—it’s huge. It consists of niche-specific communities for about every topic imaginable. Just pure, focused data from actual audiences. It should be a marketer’s dream. The catch? It takes hard work. Be honest with me. How often have you just plugged in a keyword into Google’s Keyword Planner to get content ideas? It’s quick. It’s easy. Almost every marketer has done it at some point. But you get the exact same ideas that everyone else gets. It’s a lazy solution, and you get the results that you’d expect. Instead, you can invest some time and effort into researching Reddit to get unique ideas. There are 3 ways that you can approach content idea generation on Reddit. I’ll walk you through them all.
Approach #1: Find the Right Questions to AskI’m going to assume that you understand what a subreddit is, and how to find a relevant subreddit to your niche. If not, this video will get you up to speed:
- What should I give my founder? (talking about shares of a business)
- How should you sell a (lifestyle) business that’s generating significant revenue
- How do you get sponsors for an event?
- How do you generate passive income?
- The Definitive Guide to Dividing a Business Among Cofounders
- A Step-By-Step Guide to Selling Your Lifestyle Business
- A Simple Process to Get Sponsors for Your Next Event (with examples)
- X Ways Your Can Generate Passive Income: The Complete List
- How do you get physical products manufactured?
- How do you go from prototype to finished product?
- Should you build your own homepage or hire a developer? (to extend that - how do you hire a developer for business?)
- What are the most important skills to have in starting a new business
Approach #2: Find the Keywords (If You Know Your Audience Well)This is an approach that works well if you’re also trying to drive search traffic. With the first approach, you may or may not have a good keyword to target in your content, but here you will for sure. There are 3 main steps to do this.
Go Through Threads and Write Down Potential KeywordsStart by heading back to your relevant subreddit(s). While you can leave the threads in the default order, I recommend sorting by “top”, and then “of all time”: Now, go through each thread and write down phrases that could be good keywords to target. This includes both the title and comments in each thread. Don’t worry if the keyword might not be great, we’ll filter out the bad ones later. Here’s an example of the current top post on r/Entrepreneur of all time: There 3 obvious long tail phrases in the opening post that might be worth targeting:
- “SEO tutorial for beginners”
- “Making money from an affiliate site”
- “How to get authority sites ranking”
Run Your Keyword Ideas Through a Keyword ToolA lot of those keywords that we just found will have very little, or no actual search volume. Now that doesn’t mean that you couldn’t target them. You could still rank for similar variations that do in fact have some search volume. However, we want to be sure so that you don’t waste your time. This step involves running those keywords through a keyword tool. You can use any tool you’d like. For the examples below, I’ve used Term Explorer.
- See if the exact phrase match for each keyword has a search volume
- Get related keyword suggestions based on each keyword (recommended)
- search engine optimization tutorial - 500 searches per month
- seo for beginners - 500 searches per month
- how to make money with affiliate marketing - 500 searches per month
- hire seo expert - 500 searches per month
Base Content Off of Those KeywordsEventually you’ve found keywords mentioned on Reddit and search engines. These keywords allow you to naturally get traffic through multiple channels. Keywords are even easier to turn into content ideas that having to think of a solution to a problem. From above, you might think of:
- A Step-by-Step Search Engine Optimization Tutorial
- SEO Simplified: SEO for Beginners That Produces Quick Results
- The Comprehensive Guide on How to Make Money With Affiliate Marketing
- Want to Hire an SEO Expert? Here’s How to Not Get Burned
Here's how to turn keywords from Reddit into awesome content ideas:Click To Tweet
Optional: Automate This Process Using the Reddit Keyword Research ToolAs a developer, I had a huge problem with this approach. I liked the results, but it took several hours (not exaggerating) per month to just research the keywords. So eventually, I built an automated solution that you can also use if you’d like. The tool scrapes threads and comments in a subreddit, pulls out keywords, and checks search volume. All you need to do is find your subreddit, and then plug it into Keyworddit: I ran it with the default settings, except setting “relevance” to “high”. It produced a list of 155 keywords scraped from the subreddit that actually have search volume.
Automate keyword research with this free #reddit keyword tool built by @DaleCudmore:Click To Tweet
Approach #3: Find What Works and Make It BetterFor the sake of completeness, I’m including this approach. This will be brief, however, because it’s nothing new. Essentially, it’s the Skyscraper Technique approach. The basic idea is to:
- Find popular content
- Make similar content, but make it way better
Step 1: Find popular content. Step 2: Make similar content, but make it way better.Click To Tweet
Original: 37 Tactics I used to grow my company to $50k/month in sales without spending a penny on marketing.
Improvement: 85 Tactics you can use to grow your business’ sales without spending a penny on marketing (with proof they work!).
Original: How startups such as Dropbox, Airbnb, Groupon and others acquired their first users.
Improvement: I studied how Dropbox, Airbnb, and 50 Other Top Startups Got Their First Users: Here Is How They Did It.You have some flexibility in how you improve upon it:
- Make it longer (more in-depth)
- Make it “better” (better writing, graphics, maybe offer video/images)
Start Generating Better Blog Ideas With RedditReddit isn’t the only place to get content ideas, but it’s a great one to have in your repertoire. There’s a never-ending supply of content ideas for almost every niche. I encourage you to use all 3 approaches so that you can have a huge number of blog topic ideas to work with. One last thing to keep in mind is that not all ideas you get from these approaches will be great. It’s up to you to have high standards of what you actually move forward with and produce.
Start generating better blog ideas with Reddit:Click To Tweet