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Plugin #1. MaxButtons: Create Something That Begs To Be ClickedTaking action online calls for clicking. In your content, you need to call attention to where you want readers to point their mouse or finger. An attention-getting call-to-action button will increase conversion rates on your landing pages, sales pages, or any pages. You can quickly create attractive buttons on your WordPress website with MaxButtons from Max Foundry. The plugin puts you in the graphic designer’s seat with an editor offering options to choose fonts and colors, apply shadows to the text or box, gradients, and borders of your button. With the Pro version, over 5,000 buttons are ready made, and you can add all kinds of icons to make your buttons stand out. Various integrations are offered as is Google Analytics event tracking. MaxButtons offers pre-made buttons for all popular social media platforms and every other action you can think of. Get MaxButtons or the pro version here.
Plugin #2. Leadin: Subscription Forms With Marketing Automation FeaturesI’ve been experimenting with free and paid opt-in forms for years and am blown away with the capabilities of Leadin, a feature-rich freebie from HubSpot. Leadin not only helps you capture leads by creating and placing opt-in and contact forms, but it also delivers insights for everyone who fills out any form on your website. “All Contacts” is a free CRM system that shows you the pages your contacts have visited and the social networks they use. You can setup Leadin to sync to your email tool (and it need not be HubSpot), and there’s no need to replace existing forms. The plugin even features an analytics tool to show you what sources of traffic and content are driving your contacts. The service can also send you an email with a link to the new contact record with all of their visit history.
Plugin #3. Bontact: The Ultimate Conversation StarterCan you think of a better way to qualify prospects and win business than conversing with them? Bontact is both a free and affordable subscription-based plugin that enables your sales and service employees to talk to customers on any device at any time. Visitors choose their preferred channel: chat, voice, text, email, Facebook Messenger, Skype, video call, or screen share. Bontact offers a mobile app so you can serve site visitors from anywhere. See how the Bontact plugin and app works.
Plugin #4. Share From SumoMe: Make It Stupid-Easy For Visitors To ShareEver found a blog post or piece of content you absolutely had to share with your followers, but couldn’t find the button you needed to do so? It makes you crazy, right? What do you do? Nothing. Some publishers place their share buttons or bars atop the page in hopes you’ll (1) share it before you read it or (2) scroll back to the top after reading. Not smart. Some place their share buttons at the bottom of the page hoping you’ll read every word, make your way to the bottom and then share it. Another mistake, or at least, a risk. Many still stash their sharing app in a sidebar on their blog post pages. Bad call. On mobile, they get bumped down and appear beneath the article. The smart thing to do is to install a plugin to create a share bar that remains on-screen at all times. Share from SumoMe does just that. On a desktop, the vertical share bar is onscreen as you scroll. And for mobile, it’s always onscreen at the bottom—whether the reader holds the smartphone vertically or horizontally. SumoMe’s Share is:
- Connected to 16 social services
- Ultra-easy to setup
Plugin #5. Image Widget: Make Your Sidebar More MagneticImages attract eyeballs. Images pull. Images inspire clicks. Don’t make me repeat research findings you’ve read 100 times. So… What are WordPress users to do when they want to display an image in their sidebars? Most WordPress developers would say, “Write code.” Most WordPress users would respond, “Blech.” But because you read this post, you’ll have a better answer: Image Widget. This plugin, by Modern Tribe, makes it easy to add image widgets using the WordPress media manager you know (and may or may not love). Once installed, the widget guides you through the process of selecting an image to display and linking it to your destination page. Image Widget also makes it easy to include alt text (for SEO), add a caption, resize and/or align your image. Here’s an example from the ClickWP blog on how to use Image Widget to create an affiliate link in your sidebar. I’m not sure why the image is cropped incorrectly, but the widget makes resizing an easy task. Get Image Widget here.
Plugin #6. Contextly: Inspire Longer VisitsContextly is an affordably priced plugin created by publishers, for publishers. It’s tempting to label it a “related content” widget because it does indeed serve readers recommended content at the end of posts and in sidebars. However, unlike recommendation engines you commonly find on news sites, Contextly links are entirely internal. So visitors aren’t inspired to go away; they’re invited to stay onsite and consume even more content. The idea is to turn new readers into regulars. Shortly after its launch in 2014, Contextly added functionality to point visitors to videos and products as well. Here’s a look at the Contextly recommendation module, which can highlight articles or any content on your website. You can program the plugin to rely on its own algorithm or curate recommended content manually. Learn more about Contextly here.
Plugin #7. Social Locker: Trade Content For SharesSocial Locker’s concept is simple. It asks visitors looking for access to your content to share it first. On the WordPress plugin directory page, the authors suggest you ask people to “pay” with a like, tweet, or +1, to:
- Access content
- Get a discount
- Watch a video
- View a funny picture
Plugin #8. Click To Tweet: Make Tweeting Ultra-EasyWant to make it easy for your visitors to tweet about your content? Do the work for them. With Click to Tweet, a free plugin from CoSchedule, you can create tweetable content while creating your post or page on WordPress. A little bird shows the reader a ready-made tweet is just a quick click from appearing in their Twitter stream.
Wow... a great list of plugins to inspire your readers to take action.Click To Tweet
Plugin #9. Inbound Now: Hello Marketing AutomationMarketing automation is an explosive area. While it’s proven its merits, many of the companies offering marketing automation platforms (MAPs) have proven it takes time and resources to implement it effectively. Inbound Now is a panacea. While it operates as a plugin, it’s really a suite of plugins that will help you take advantage of essential marketing automation functions:
- Calls to action
- Landing pages
- Lead tracking
- A/B testing