Use Social Templates to Drive More Traffic to Your Content With Less Time & Effort
Before You Get Started…
This blog post is a sneak peek of four short lessons that will help you learn the ins, outs, and best practices of Social Templates. To help you learn your way, this lesson is also available as:- An Interactive Guide
- A YouTube Playlist
- A Downloadable PDF
- A Free Course in CoSchedule’s Actionable Marketing Institute
- Create The Perfect Social Sharing Plan
- Use Social Helpers To Auto-Fill Your Entire Social Queue
- Build More Engaging Campaigns with Social Helpers
- Define Social Publishing Schedules & Best Practices
Create The Perfect Social Sharing Plan
Two keys to getting more traffic to your website are to 1) write quality content and 2) share that content multiple times on social media. With Social Templates you can build a posting schedule, add in some social helpers (we’ll talk about this later), perfect your hashtag game, and templatize your awesome Social Template to reuse again and again. So what are they? Social Templates are easy-to-use templates for creating reusable social plans to promote content, events, announcements, and more. Easily schedule dozens of social media messages in bulk, stay consistent with your social media schedule, and have more time to create more quality content. Here’s a list of different types of content you might be sharing on social media. Use Social Templates to…- Promote a blog
- Promote a podcast
- Promote a webinar
- Promote a conference
- Promote an industry award
- Promote a new product launch
Use Social Helpers To Auto-Fill Your Entire Social Queue
Jumping back and forth to copy and paste your blog’s title, permalink, and other copy you want to reuse can be annoying and time-consuming. With Social Helpers, it doesn’t have to be! Social Helpers are pre-built message prompts or copy “placeholders” that can be applied to a Social Template. Use social helpers in any social campaign or Social Template to easily reuse text, images, videos, hashtags, and other copy across multiple messages.Types of Social Helpers
There are default and custom Social Helpers for text, images, and videos. Once you create your social helpers, you can insert copy or media into a post with the click of a button- no more jumping back and forth to copy parts of other social posts.Add Social Helpers to Your Campaign
To add a Social Helper to a campaign, all you need to do is open a Template (or edit an existing one), and begin creating your Social Helpers. Once you have your Social Helpers created, you can add them to the social media messages in the campaign by adding the squiggly bracket { on your keyboard. Your list of Social Helpers will display, along with the default Social Helpers (Title, Permalink, and Excerpt). For more help & best practices for adding Social Helpers to a campaign, check out the full lesson here.Build More Engaging Campaigns with Social Helpers
Now that we know the basics of Social Helpers, let’s go over some examples and best practices to make your processes move from easy to effortless.Use Case 1: For Each Social Media Platform
Use custom helpers to outline designated text, photos, or videos for each platform. Checkout some examples of this:- Custom Text Helpers: {facebook} {linkedin} {twitter1} {twitter2} {twitter3} {instagram} {pinterest}
- Custom Video Helpers: {facebook} {twitter} {instagram} {pinterest}
Use Case 2: For Type of Message
Use custom helpers to hold different copy for your social media messages. Checkout these examples:- {headline} This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192%
- {how-to} How To Build A Social Posting Schedule That Will Boost Your Traffic by 192%
- {question} What is the best posting schedule for each social media network? Find out here.
- {humor} How to increase your traffic by 192% by writing better messages, sharing more frequently, and bribing your co-workers with free pizza.