Getting Started Guide: Marketing Calendar Free
Build Your Own Marketing Calendar
In This Lesson:
- Bulk Import Existing Projects & Content On Your Marketing Calendar
- Add A Project To Your Calendar On The Publish Date
- Give Your Project A Name
- See The Big Picture & What’s Coming Next: Project Card Breakdown
- Add Your Integrations
Core Concept: Put Everything In Your CoSchedule Marketing CalendarMarketing projects, requests, and ideas get dropped on you from all directions – emails, Slack messages, meetings, and even desk drop-bys. With CoSchedule Marketing Calendar, you now have a place to manage every project and request that comes your way. Once you get in the habit of putting everything in Marketing Calendar, it becomes your single source of truth for your marketing. Throughout this guide, you’re going to learn step-by-step how to build your own marketing calendar so you can get visibility into everything you are doing and when.
Bulk Import Existing Projects & Content On Your Marketing CalendarIf you already have projects and content in a different platform such as Google Sheets, Excel, or a different project management platform, you can bulk import this content to your Marketing Calendar. This is made easy with Marketing Calendar’s Bulk Project Import feature. To import projects, follow these steps:
- Select Bulk Project Import in the Create drop down menu.
- Choose which platform to import your projects.
- Follow the provided directions to import all your content into Marketing Calendar.
Add A Project To Your Calendar On The Publish DateMarketing Calendar is meant to be used as a publishing calendar – meaning you’ll add projects to the calendar on the day they will go live or be completed. Here’s why:
- This provides visibility, so you (and others) know what’s going live and when.
- It helps set priorities (i.e. the next upcoming project should be your priority).
- It creates a deadline – which increases the likelihood of accomplishing a project on time.
Give Your Project A NameAfter you’ve clicked the plus sign on the publish date and selected the project type, you’ll need to give your project a name. The project name shows up on your project card when you are on the Calendar view. Continue adding planned marketing projects to your calendar to create visibility into all of your projects.
Project Card Breakdown: See The Big Picture & What’s Coming NextThe project card gives you all the details you just filled out like the project name, Color Label (which we’ll learn about in Chapter 2), Project Type, and Tags. The project type helps you understand the kind of content you’ll create without having to click into the project for more details. Why is a Project Type important?
- It shows the tactics that contribute to your marketing strategy.
- It helps inform others what you’re working on for better visibility.
- It highlights project frequency so your strategy can be more balanced.
- It allows you to create saved, filtered views of your calendar (i.e. social messages only, email calendar, etc.).
Add Your IntegrationsIntegrations enhance your projects by syncing activities from outside tools like MailChimp, WordPress, and Social Media to your calendar – which means you don’t have to waste your time duplicating work. Here are a few of the best integrations for marketing teams like yours.
- WordPress & HubSpot – Whenever someone creates a new blog post in WordPress or HubSpot, it will automatically appear on your Marketing Calendar.
- Email Marketing – Whenever someone creates a new email in Mailchimp, HubSpot, Constant Contact, or Campaign Monitor, a new project card will appear on your Marketing Calendar.
- Social Media – Marketing Calendar connects to your social media channels, so you plan, create, and schedule your social messages alongside your other marketing projects.