In This Lesson
Now that you’ve learned all the parts of CoSchedule Marketing Calendar, it’s time to tie it all together. This chapter focuses on how to manage a marketing project from start to finish using Marketing Calendar.
You’ll take the elements you learned in each of the previous lessons to create a streamlined marketing process where things finally run smoothly.
What is this guide?
This lesson will walk you through how to manage a project from start to finish in Marketing Calendar.
As we learned in Chapter 1, you can use Marketing Calendar for every project you are working on. Here are some common recurring marketing projects that you may want to add to your calendar if applicable.
Once a project is on your calendar, it isn’t set in stone. You can easily move projects that are on hold over to your Idea Bin.
You can also use Idea Bin to store project ideas you aren’t ready to schedule yet.
After you add a project to your calendar, the next thing you’ll need to do is apply a task checklist to make sure everything gets done on time.
Next, you’ll attach a new Google Doc to your project.
This allows you to write your content and collaborate all from one place. Once you’ve added the new Google Doc attachment, click the “Edit Inline” option to start writing your blog post directly in your Marketing Calendar.
Now you can add a social media campaign to your project. This allows you to write, collaborate, and promote your content related to the marketing project (i.e. blog post, podcast, press release, or event)
Using the exact social message cadence we discussed in chapter 3, add your social messages one by one to create a social media campaign.
In case you don’t remember the social campaign recommendation, here’s a graphic to help.
Once you’ve completed all the previous steps in this lesson, it’s time to schedule your project. This will not only schedule a piece of content to publish, but it will also put in motion the social media campaign you scheduled.
You’ll find the project status in the top right corner of your project. When you’re ready to schedule your project:
Use the Drag and Drop feature on your calendar to easily move around projects, tasks, and social messages when plans change.
If a project’s due date changes, simply drag and drop the project to a new date on the calendar. All the connected tasks and social messages will automatically reschedule along with it.