In This Lesson
CoSchedule Marketing Calendar is the only marketing calendar that lets you plan all your marketing projects AND write, schedule, and publish your social messages in the same place.
This chapter highlights the best ways Marketing Calendar helps you get proactive, so you can stop wasting time with the painful and time-consuming parts of social media.
What is this guide?
This lesson will walk you through the best way to maximize your social media strategy with CoSchedule Marketing calendar.
There are two different ways to create social messages on your Marketing Calendar – a stand-alone social message and a social campaign.
Stand-alone social messages are great for one-off messages that you want to post on social media.
Social campaigns are a series of several social media messages that get posted to your social channels over an extended period of time. Social campaigns are usually used to promote blog posts, videos, events, or webpages.
To schedule a stand-alone social message:
Social Campaigns allow you to send multiple messages using your different social media platforms over a designated period of time. Using campaigns ensures your audience is more likely to see your content. This drives more traffic and helps improve the return on investment for all your hard work.
There are two ways to schedule a Social Campaign in your Marketing Calendar.
If you’re creating a social media campaign to promote another marketing project you have planned in Marketing Calendar, it’s best to attach that campaign directly to your project.
In this example, you’ll learn how to create a social media campaign to promote a blog post.
Open the project on your calendar.
Add a “Social Campaign” attachment.
If promoting a blog post, add the link by clicking the link button on the top.
Next, click the plus sign to add a social message on a specific day.
If you’re not sure how you should build out your first social campaign, here’s our best practice recommendation. Keep in mind that this can be customized based on the social channels you use.
Create a stand-alone Social Campaign for a campaign that doesn’t promote a marketing project that’s set up in your Marketing Calendar. This could be a campaign that promotes partner content, a recent news story that pertains to your business, or a positive customer review you want to promote.
To create a stand-alone social campaign:
The Social Composer has a built-in optimizer that helps you write more engaging social messages.
Once you’ve written your social media message, click Analyze. From here, you can fine-tune your message so it will perform even better on social media.
When previewing your content in full size using the Media Previewer, you will have the option to add Alt Text to your social messages.
By implementing Alt Text, screen readers will be able to assist visually impaired individuals with image recognition within your CoSchedule Marketing Calendar as well as posts to Twitter, Facebook, and Pinterest.
Marketing Calendar has built-in automation that allows you to post to your social media channels at the best times. This takes the guesswork out of posting your social media messages.
With Best Time Scheduling, you can schedule with confidence, knowing your messages are being sent at the best time possible — according to research and best practices — for increased traffic, engagement, and followers.
To use Best Time Scheduling, use the dropdown to select a “best time” timeframe. Marketing Calendar will automatically post your message on your behalf at the best time within the selected timeframe.
Social analytics reporting can be time-consuming, confusing, and difficult. With the Social Analytics Reports in your Marketing Calendar, you can easily translate confusing data into an easy-to-understand report to fuel your social strategy in seconds.
There are a variety of different reports you can use to gain insights on different channels and content.
This report allows users to get a high-level overview of your entire social strategy. You can dive in deeper using filters for social profiles, project types, tags, and color labels. This allows you to build reports that are specific to your initiatives, stakeholders, or clients.
Use Social Engagement Reports to:
Use the Social Campaign Report to measure the success of specific campaigns and initiatives.
Social Media algorithms are always changing. This tool allows you to analyze each profile’s best times, days, and message types for your channels.
Social Engagement Analytics will be tracked for messages scheduled to Facebook, Twitter, LinkedIn, and Instagram. You can use this information to make small changes to your promotion schedule for better results.