Tags are pieces of data that describe the information on a webpage and collect visitor behavior information.
Tag management helps digital marketers manage their data and streamline tag deployments. Before tag management systems, this process required continuous support from IT assistance.
Benefits of Tag Management:
- Ability to launch campaigns faster
- Easily build and manage your marketing stack
- Ensures data control and protection
- Improves website performance
- Frees up IT resources
Tag management can help analyze and monitor tags on websites, microsite, mobile apps, and more.
The graphic above, created by Tealium, helps you visualize how a tag management system works. They collect data, and organize it based on similar information, so you can find what you’re looking for more easily.