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Marketing is a critical element of business success…
… Just like the other 500 things you’ve got to get done RIGHT NOW.
There’s hardly a marketer out there who doesn’t wish for a clone of themselves who can keep working happily around the clock. It’d make things so much easier, right?
Actually, it just so happens that this very thing exists. We even know where to find it.
If you’re poring through the lists, guides, and tutorials wondering how on earth you’ll ever find the time to market your fledgling business, listen up: we’ve got the answer to your prayers.
It’s called automation. (It’s basically your clone.)
For a small business, marketing automation can be a literal world saver. By taking over the rote, repetitive, and mundane tasks of managing email lists, blog content, and social media posts, you’ll save so much time and sanity while staying on top of your marketing game.
Automation is your new best friend. Read on to learn exactly what it is and how to take advantage of it to thrive.
Not quite ready to start automating tasks and processes? You can still get organized with these easy-to-use template:
Download the whole kit now:
Marketing automation is defined as the use of software platforms or technologies to automate repetitive marketing tasks in order to more effectively market on multiple online channels at once. In other words, you’re deploying technology to execute a marketing strategy.
What are these repetitive marketing tasks? They’re things like:
Although you typically hear about marketing automation in relation to email campaigns and social media, any formulaic and repetitive action in marketing can be automated.
For a small business, marketing automation is a time saver. However, it’s also a mistake saver. When you’re bored, you’re less likely to be paying attention, making it easier for mistakes to sneak through. (Research shows that when presented with something boring to read, our mind wanders up to 50% of the time and – no surprise – reading comprehension diminishes.)
However, there’s one other critical advantage delivered by marketing automation to a small business: it lets you be more human.
Paradoxically, automation is one of the most powerful tools you can leverage to create a personalized, engaging interaction with a customer – even as you yourself step away from the computer. How? Automation:
Whereas these things were once reserved for large companies with marketing departments, automation puts them into the hands of small businesses. That lets you compete on the same level, delivering effective, personalized marketing into the hands of your customers.
Pretty neat, no?
As of October 2019, WordPress powers 35% of all websites on the internet. It’s not hard to see why. Its interface is intuitive, powerful, and has a very small learning curve. WordPress is everything you need to run a blog (or a business) – but you do have to remember to post.
We can help with that.
CoSchedule’s WordPress plugin puts our intuitive calendar interface directly into your WordPress control panel, giving you a quick and easy way to manage your blog from one central interface. With it, you can:
Once you’ve published that article, you need to get the word out there. However, if your business social media presence reflects your personal presence (the average internet user has just over 7 social media accounts) that can be almost as much work as creating that post.
Fortunately, there are many different tools at your disposal to cut back on the amount of energy it will take. Tools like CoSchedule’s Social Organizer, Buffer, and Hootsuite help you manage social media by making it easier to curate, create, and schedule social media posts.
CoSchedule also has many powerful automation tools to make social media management a breeze. Consider:
ReQueue allows you to edit messages prior to scheduling them to repost to keep your content fresh.
Email subscriptions! Sales! Your article and social media game have done their job. People are trickling in, showering you with attention, email addresses, and LIKES. But your work isn’t over – oh, no, no, no. 🤣 On the contrary…
Once you’ve nabbed that interested party, you need to nurture their curiosity. Make them feel special. Keep them on the hook.
Email marketing is where automation truly begins to shine.
CoSchedule integrates with four major platforms: MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor. (If you’ve got an email list and do email campaigns, you need to be using one of these.)
Email campaign automation lets you not just send more personalized and targeted emails, but it also helps you keep campaigns aligned with the rest of your business activities. For example, the MailChimp integration with CoSchedule enables:
Hopefully, you’re starting to see a trend with automation used for marketing. Ultimately, marketing automation software for small business is meant to help simplify your workflow so that you’re taking fewer actions, but each has a bigger impact.
If you’re not using automation to stay organized and efficient, you need to be. Our research shows that marketers who’ve got it together are 397% more likely to report being successful in their business efforts.
If you make $50,000 per year, your average hourly wage is $25. Automation can save you up to $6,000 per year in time. Imagine what it can do for you as an entrepreneur?]
Automation for marketing extends beyond simply how you automate your interactions with customers. It’s also extremely valuable in your internal workflow and your project management. Consider automating things like:
Currently, CoSchedule integrates with four different project management services: Asana, Basecamp, Trello, and Wrike. Not sure which one is right for you? We’ve put together the ultimate guide to help you figure that out.
As your business grows, you’ll find yourself handling more powerful tools. One of those might be a CRM – customer relationship management software.
CRMs are designed to create a data ecosystem for all of your customers’ information. Unlike a spreadsheet, you can manage data in a way that helps you track, build, and nurture your relationships with each person.
HubSpot CRM is a free software designed to keep your leads organized so you can efficiently nurture them. Consider using this software to automate things like:
Drip, FreshSales, Apptivo, and Pipedrive are other pipeline or lead nurturing management systems you might consider using. They don’t integrate with CoSchedule directly, but Zapier provides the tools to make it work.
For a small business, marketing automation can be an absolute lifesaver. The thoughtful deployment of automation in the form of integrations and triggers can keep your workflow – and content – flowing smoothly.
As a small business owner, you’ve already got a million and one things to do. Let CoSchedule and our dozens of powerful integrations put your entire marketing strategy all in one place.
You’ll feel like you’ve cloned yourself. Seriously.
January 16, 2020
Plan content and automate publishing to save tons of time now.
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