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Social media engagement.
Every marketer wants more of it.
So, other than creating content that tends to perform well on social media…
…how can you write the best social media posts ever to boost your engagement?
It turns out, that—in addition to creative ideas—certain mechanics can predict each of your social messages’ success.
By social media mechanics, I mean seriously knowing:
^^^ If you knew the answers to those questions for every network… and subsequently optimized every social media message you write for every network… you would get more engagement for every network.
So wouldn’t it be nice if there were a free tool to help you do just that? 😉
Go ahead: Use the Social Message Optimizer now!
You don’t need to read this blog post to write better social media messages. Just use the Social Message Optimizer, follow the prompts, and shoot for a score of 80 or higher.
You seriously don’t need to read this blog post.
You can come back and read this.
But you really don’t have to. 😬
1,488 messages are optimized through this puppy EVERY DAY. (That’s 44,636 per month, for the mathematically inclined.)
So if you’re not using it, you’re already 1,500 messages behind. Just sayin’…
Just ask our friend Jay Baer, president of Convince & Convert, if he thinks it works:
— Jay Baer (@jaybaer) May 6, 2017
You’re still reading, but you seriously should just go use that tool instead.
The tool is way more fun.
Trust me… Or trust Christin Kardos what she thinks (if you still think I’m a little sketchy).
— Christin Kardos (@ChristinKardos) May 3, 2017
Read on then.
I recently analyzed the most engaging social media messages from a sample of 6,399,322 messages posted through CoSchedule’s database. For those who may be unfamiliar, CoSchedule is the #1 best-selling social media + marketing management calendar in the world with 15,000+ customers in more than 100 countries.
Coupled with CoSchedule’s custom, proprietary, and never-before-seen data, I’ve also researched every study I could find around the web on the topic of writing social media posts (specifically about the mechanics):
At times, these studies differed from the nearly 6.4 million data-driven results that fuel the Social Message Optimizer. Several reference what appear to be the same data sets over and over, rarely adding new commentary to the conversation.
So in this blog post, you are going to learn…
…and all of it is backed by 6,399,322 reasons to take this advice very seriously. 🙌
Solid content trumps solid mechanics. That said, this blog post is all about the mechanics.
Read this to write better social media content.
Once you master social media writing, then worry about the mechanics. I suggest thinking about this like skill acquisition:
Think of it like this:
In addition to writing solid messages, there are several other optimization layers to hone in your skill set that will impact your success:
^^^ I’m sure you can think of a dozen more things that may impact your social media engagement.
But for now, in this blog post, you are only going to learn about the message mechanics that fuel what Susan Gilbert calls the “#1 Social Message Optimizer.” 😁
— Susan Gilbert (@SusanGilbert) May 2, 2017
Let’s do this.
The best Facebook message is a link post that is 111 characters long, contains zero hashtags, has one emoji, and shares a positive message.
Use the following information to optimize your own Facebook posts as you write them:
The best tweets are image posts that are 103 characters long, contain two hashtags, include one emoji, and are positive sentiment.
Optimize your tweets with the mechanics best practices to increase your engagement:
The best Instagram messages are image posts that are 241 characters long, contain 11 hashtags, have three emojis, and are positive sentiment.
Boost your engagement by optimizing your Instagram messages according to the these mechanics best practices:
The best Pins are image posts that are 215 characters long, contain zero hashtags, include zero emojis, and show positive sentiment.
Optimize your Pins to get the most engagement by following these best practices for mechanics:
The best LinkedIn messages are link posts that are 149 characters long, demonstrate positive sentiment, and contain no hashtags or emojis.
Optimize your LinkedIn messages by following these mechanics best practices:
The best Google+ messages are link posts that are 65 characters long, contain three hashtags, include one emoji, and show signs of positive sentiment.
Optimize your Google+ message according to these best practices for mechanics to get the most engagement:
The ideal message type and character count for each network are pretty obvious. However, you may want some help finding emojis and hashtags to optimize certain shares.
Because when you bring the details together right, you can be a high-scorer like tech keynote speaker Brian Fanzo:
— Brian Fanzo 😎 (@iSocialFanz) May 2, 2017
Nice work, Brian 👊
Now, let’s explore.
Here are a few tools you can use to find trending or popular hashtags:
If you’d like to learn more about how to use hashtags effectively, read this ultimate hashtag guide. You’ll also discover how to find hashtags on every network that supports them to get a better feel of how to write great messages for each network.
There are a handful of ways to include emojis the messages you’re creating with the Social Message Optimizer:
We know you’re going to fall in love with the Social Message Optimizer, like Rachel Thompson, did…
— Rachel Thompson (@RachelintheOC) May 20, 2017
But just because you probably want all of this data at your fingertips the next time you’re writing messages with the Social Message Optimizer, here’s a handy (downloadable + savable) infographic of everything you just learned:
Remember, this blog post is all about the mechanics behind writing engaging social media messages. Here is some recommended reading to write effective messages beyond the mechanics:
Good luck! Remember… the Social Message Optimizer is FREE! Optimize your social media messages now. 😉
Join these fine marketers in writing the best social media messages the web has ever seen!
— Mike Wilton (@mwilton13) May 2, 2017
— Whale of a Tale 🐳🐋 (@thewritewhale) May 17, 2017
— Lisa Shomo (@keenkoncept) May 4, 2017
— The Rambler (@MRTrambler) May 11, 2017
This post was originally published May 9, 2017 and was updated on August 2, 2017.
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