Create & Publish Social Campaigns For All Of Your Clients
Getting Started With CoSchedule For Agencies & Freelancers

Create & Publish Social Campaigns For All Of Your Clients

In This Lesson:

Introduction To Creating Social Campaigns For Your Clients

Do you create & publish social campaigns for clients? Do you promote your own agency on social media?  You can create, schedule, & publish social campaigns in Agency Calendar to save you time & effort on social strategy for your own company or clients.  What is this guide? This guide teaches you how to use Social Campaigns in Agency Calendar to create, organize, and schedule messages (including social approvals) for your clients.  Who is this guide for? Marketing Agencies & Freelancers who want to manage their social campaigns in Agency Calendar.

Create A Social Campaign

You can schedule social media campaigns for all of your clients using CoSchedule Agency Calendar. This is a must-try feature if social media management is included in your lineup of services.  In Agency Calendar, Social Campaigns include a series of social messages that are published to your social channels over an extended period of time.  Use Social Campaigns to promote specific content or initiatives, like: 
  • Videos
  • Events
  • Blog posts
  • Webpages
  • Product Launches 
  • Company Announcements 
  • Promotions
  • And more!
There are two ways you can schedule a social media campaign:

1. Attach a Social Campaign 

  • Open the project on your calendar.
  • Add a “Social Campaign” attachment.
  • Click the plus sign to add a social message on a specific day.
  • Add the link to your blog post by clicking the link button on the top.

2. Schedule a Stand-alone Social Campaign

  • Click to add a new project to your calendar.
  • Choose “Social”, then “Social Campaign.”
  • Name your social campaign and apply important details - like publish date or tags.
  • Select which Client Calendar this campaign should live on. 
  • Click the plus signs to add messages just like you did in the previous section.
When you add Social Campaigns to specific Client Calendars, this is the easiest way to visualize timelines and priorities for specific clients.  This also comes in handy for filtering data when creating Social Media Reports.

Share Social Campaigns With Clients For Final Review 

If your clients review social messages before they publish, you can send them a Read-Only link to see your drafted Social Campaigns.  Here’s how: 
  1. Draft your social messages in a Social Campaign. 
  2. Set the Social Campaign to “pending review,” so it won’t publish if it’s awaiting approval from the client. 
  1. Create a Read-Only link of the social campaign. 
  1. Share the Read-Only link with your client. With this link, they can review the message copy & designs for the Social Campaign. 
From there, your clients can then reply with feedback regarding potential changes or give you the go-ahead to publish the campaign.