Glossary
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Clickbait:

Clickbait typically refers to the practice of writing sensationalized or misleading headlines in order to attract clicks on a piece of content. It often relies on exaggerating claims or leaving out key information in order to encourage traffic. The term is generally used in a dismissive sense.

Examples

Common clickbait examples often conform to formats like these:

“You’ll Never Believe This _________ “
“How to Achieve Results Using This One Weird Trick”
“They Didn’t Know _________ . Then This Happened …”

The aim is often to make content seem more enticing than it might actually be.

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