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If you’ve found this post, you’ve likely heard of agile marketing. Chances are you’re even thinking about implementing the agile approach into your own marketing team.
But you probably have some questions, like:
We’ll help you answer all of those questions. By the end of this post, you’ll have a solid idea of the tools you’ll need to achieve agile marketing success.
Agile marketing is a project management framework designed to help marketing teams improve collaboration, streamline workflows, and complete work more efficiently. It was adapted from agile software development in the 1990s.
In short, agile marketing does exactly what it says it will: it increases your team’s agility. In fact, in the CoSchedule + AgileSherpas State of Agile Marketing 2019 report, 53% of agile marketers say they’re able to change gears more quickly and effectively.
And that’s not the only benefit of agile marketing:
In case you aren’t completely familiar with agile marketing, here’s a quick overview of how you can start using the approach within your marketing team.
Agile User Story
Agile marketing starts with a user story, or a brief statement that mentions:
Agile Scrum Framework
Once you’ve determined your agile user story, you can start following the scrum framework. It’s a cross-functional approach that helps teams efficiently plan, execute, and follow up on projects.
Scrum follows these 4 main steps:
Applying agile marketing methods works best when teams have the right tools and software.
Some of these agile marketing tools include:
It’s all about the features. Agile marketing tools like the ones listed above usually include certain flexible, efficiency-focused features that play a key role in the agile method. These features might include:
You might think we’re a little biased (we don’t blame you).
But our team lives the agile marketing approach every day. So when we designed our own agile marketing platform, we knew exactly which features it needed to help your team fully and successfully implement agile marketing.
Here’s how you can use CoSchedule to transform your team’s productivity with agile marketing.
In the agile marketing world, a sprint backlog is a list of projects you want to complete during sprints.
To create a comprehensive backlog, you’ll need to include:
In CoSchedule, there’s an even better way to create a backlog: with Idea Board. It’s a single place to visualize, plan, and prioritize all your project ideas.
Daily standups are agile team meetings in which project progress is discussed by each team member. Yesterday’s progress, today’s progress, and any roadblocks are covered in a quick 15-minutes-or-less meeting.
CoSchedule brings more focus and clarity to your daily standups with the Team Management Dashboard. This dashboard provides a single view of your entire team’s progress, so everyone can follow along and get on the same page.
See assigned projects and tasks for each team member vertically:
When it comes to actually managing projects, the kanban method lends itself well to agile marketing. Kanban maximizes your team efficiency by showing project progress visually, so you can see which phase each project is in.
With the CoSchedule Kanban Project Dashboard, you can use kanban views to manage your projects (instead of spreadsheets or sticky notes). This dashboard gives you instant insight into project phases, so you always know what’s getting done and what’s piling up.
Agile workflows take place during every project phase, from ideation to retrospective. Consistency is required to keep projects moving smoothly forward.
CoSchedule Task Templates are built with both consistency and time-saving automation in mind. With Task Templates, you can easily (and in many cases, automatically) manage workflows for each project.
1. Assign individual Tasks to team members within each project. Subtasks can also be added to help break up the task into more manageable steps.
2. Create pre-set Task Template checklists for projects in just seconds. So you don’t have to repeatedly recreate the same tasks for similar projects.
3. Assign automatic Task Approvals when certain tasks need to be reviewed before they’re considered complete.
4. Set Task Rules to streamline workflows by automatically moving a project into a new status after certain tasks are complete.
Once you’re ready to start an agile sprint, estimating your project ship date (or deadline) is key to setting your team up for success.
Having one source of truth for ALL of your team’s projects helps immensely. That’s where the CoSchedule Marketing Calendar comes in. It’s a single place for your team to see every aspect of a project they’re working on, including:
This level of visibility allows you to easily manage every project, know your exact ship dates, and eliminate the risk of duplicating any work.
Automated publishing processes can save your team time and make agile marketing efforts much more successful.
That’s why CoSchedule incorporates key integrations with several social, blog, and email services. Automatically scheduling and publishing this content saves you the extra effort while giving you complete control over what gets published and when.
CoSchedule publishing integrations include:
In addition to automated publishing processes, automated project and work management processes are valuable in helping teams create and maintain cohesive, agile workflows.
CoSchedule features workflow integrations with many of your favorite tools to make project management easy:
When you connect these and other project management tools with CoSchedule, you’ll simplify your team workflows and eliminate the challenge of working across several platforms.
When you reach the sprint retrospective at the end of a project, you’ll talk with your team about what went well and what didn’t. How will you measure your team’s productivity and decide whether to make future changes to your process or workloads?
CoSchedule’s Team Performance Reports are made to answer these questions. They give you a full view of any given project from start to finish, including:
These reports are always available to you in CoSchedule. Use them to inform, iterate, and improve on each sprint.
Schedule a free demo of CoSchedule! We’ll walk you through everything it can do to help your team implement agile marketing.
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