Melissa King, Author at CoSchedule Blog
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Melissa King

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she sometimes writes about video games. Check out her work at MelissaKingFreelance.com.

40 Marketing Plan Samples and Examples To Write Your Own (Free Template)

40 Marketing Plan Samples and Examples To Write Your Own (Free Template)

Organized marketers have a 397% higher chance of becoming successful. But where do you start? We know how intimidating it can be to make a marketing plan from scratch. That’s why […]

How to Find Your Target Audience To Do Better Marketing

How to Find Your Target Audience To Do Better Marketing

Who are you marketing to? If you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. […]

How to Perform a Social Media Audit in Five Easy Steps (Template)

How to Perform a Social Media Audit in Five Easy Steps (Template)

Do you see your social media performance going down recently? Worried you’re missing out on opportunities to improve your social media marketing? Or, are you wondering, “How can I tell […]

How to Create an Editorial Style Guide for More Consistent Content (Template)

How to Create an Editorial Style Guide for More Consistent Content (Template)

It’s tricky to promote brand consistency when you work with multiple writers, designers and developers. If you don’t have detailed guidelines for them to follow, you run the risk of […]

5 Common Marketing Challenges (And How to Solve Them With Organization)

5 Common Marketing Challenges (And How to Solve Them With Organization)

Marketing is an exciting business — you always have something new to look forward to. But this industry definitely brings its challenges, especially when you work on a small team. […]

Your Guide to Excellent Content Writing (Plus 40 Actionable Tips)

Your Guide to Excellent Content Writing (Plus 40 Actionable Tips)

Content marketing is more hyped-up than ever. Eighty-two percent of companies actively use it, according to HubSpot’s State of Marketing Report for 2021. But, because of that popularity, the word “content” […]

Content Planning: How to Make Your Roadmap to Success (Template)

Content Planning: How to Make Your Roadmap to Success (Template)

What do content marketing and road trips have in common? They both need some kind of roadmap to become successful. If you go on a road trip without a map […]

How To Create A Communications Plan in 12 Steps (Free Template)

How To Create A Communications Plan in 12 Steps (Free Template)

Good marketing looks effortless, but it has an underlying structure — a communications plan. Every message in well-executed marketing is one moving part of a greater whole. So, what goes […]

What Does Good Content Actually Look Like (And How Can You Create It)?

What Does Good Content Actually Look Like (And How Can You Create It)?

Content marketing writers are often told to make “good content.” But, this advice usually comes from people in their organization who aren’t familiar with marketing. As a result, the writer […]

The Best Way to Plan an Instagram Content Calendar With a Template

The Best Way to Plan an Instagram Content Calendar With a Template

Instagram might seem like a platform suited to personal accounts over business users, but it has more potential for marketing than you think. According to the platform’s internal data from […]

17 Types of Headlines Every Writer Needs to Know

17 Types of Headlines Every Writer Needs to Know

You’d think that a headline’s short length makes it easy to write, but I bet you know from experience how tricky it can be to craft one. Whether you consider […]

21 Content Ideas to Break Your Creative Rut

21 Content Ideas to Break Your Creative Rut

Ever wrack your brain for content ideas and come up with… nothing? It’s a pretty common challenge for marketing pros. In fact, I had to sit and think for a […]