CoSchedule Co-Founder, blogger, designer, content hacker and serial starter. Also, a firm believer in the do what you love, love what you do philosophy.
Here at CoSchedule, we have had MILLIONS of headlines analyzed by thousands of marketers. That’s a lot of headlines. With this massive resource, we began wondering what exactly made a […]
Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found […]
Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way […]
These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, […]
Copywriting can happen anywhere – from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting […]
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound […]
How is your social media engagement? Are you getting enough shares, traffic, and leads to justify your social promotion strategy? Or, are you scratching your head, wondering how you’re going […]
Risk is one of the biggest problems in marketing—and business as a whole. While it can never be eliminated completely, it can be hedged against. And the best marketers, and […]
Right now, grab a notebook or open up a blank document. Write down the top 3–5 points of your product’s or service’s value proposition. Basically, what are the top reasons […]
Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a […]
Content marketing is competitive, crowded, and cluttered. Everyone is clawing for the same people’s attention, but there’s only so much to go around. In the end, the people who find […]
If you’ve ever been disappointed in your content marketing results—or lack thereof—you’re not alone. Less than 50% of North American B2B marketers rate their content as successful. For many, it’s failed […]