Social Media Image Sizes: The Best Guide Every Marketer Needs

The Best Social Media Image Sizes Guide For Marketers

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The Best Social Media Image Sizes Guide For Marketers

Social media image sizes change from time to time.

If you’re not constantly paying attention, you might inadvertently ask a designer to create an image that doesn’t use proper dimensions.

That leads to posts that look, well, weird.

Plus, with multiple post and content formats on several different networks, keeping tracking of everything in your head can quickly become impossible.

Fear weird posts no more. With this complete and updated bookmarkable resource, you can easily find the best dimensions for every post and visual element you need on each major social channel.

In addition, this post will also explore:

  • The best tools for creating social media visual content. Even if you don’t have access to a designer, you can still create great graphics.
  • Max file sizes for video content. Along with static images, video is only getting more important on social media.
  • Examples of what different types of social posts and images look like. Don’t worry if there are any profile elements or post image types you haven’t heard of. You’re about to be an expert.

Download 100+ Free Images You Can Use on Social Media

You’re busy, stock photography is expensive, and you want high-quality social media images. Here’s 100+ royalty-free photos and images you can use to create your own posts (along with a free Photoshop CC action to make resizing them easy). Plus, an included social media calendar template will make it easy to plan every post before you publish.

TL;DR: The Complete List of Social Media Image Sizes

Just looking for some quick answers? No worries. Here’s the full list of dimensions this post will cover (all dimensions listed by pixels):

Facebook

  • Profile Photo: 170 x 170
  • Profile Photo Thumbnail (Across Facebook): 32 x 32
  • Cover Photo: 820 x 312
  • Newsfeed Post: 940 x 788
  • Milestone: 843 x 403
  • Shared Link: 1,200 x 628
  • Shared Images: 1,200 x 628
  • Highlighted Images: 1,200 x 717
  • Event Image: 1,920 x 1,005
  • Fundraiser Image: 800 x 300

Instagram

  • Profile Image: 110 x 110
  • Page Thumbnails: 161 x 161
  • Image Posts: 1080 x 1080
  • Stories: 1080 x 1920

Pinterest

  • Profile Image: 280 x 280
  • Pins: 735 x 1,102
  • Expanded Pins: 1,000 x 1,500
  • Board Display: 600 x 600

Twitter

  • Profile Image: 400 x 400
  • Twitter Header Image: 1,500 x 500 (3,000 x 1,000 may display better)
  • Background Image: 1,920 x 1,200
  • In-stream Tweet Photo: 1,200 x 628 (minimum)
  • GIFs: 1,200 x 675 (recommended)

LinkedIn

  • Company Logo: 300 x 300
  • Cover Image: 1,128 x 191
  • Overview Tab: 360 x 120
  • Hero Image: 1128 x 376
  • Custom Modules: 502 x 282
  • Company Photos: 900 x 600

Google+

  • Profile Image: 250 x 250
  • Cover: 1080 x 608 (recommended)
  • Maximum Image Size: 2120 x 1192

Tumblr

  • Profile Image: 128 x 128
  • Posts: 500 x 750
  • Image Size Limit: 1,280 x 1,920

Youtube

  • Cover Photo: 2,560 x 1,440
  • Profile Image: 500 x 500 (recommended)

 

The Full List of Supported Image File Types and Sizes (By Network)

In addition to understanding the best dimensions for social media images pixel-wise, it’s also important to know which file types are supported, and how large they can be. Follow this easy chart:

Facebook

  • Supported Image File Types: JPG, PNG, and GIF.
  • Maximum Dimensions: 2048 by 2048 pixels.
  • File Sizes: Less than 100 KB is recommended for cover photos. No apparent limit on news feed posts.

Instagram

  • Supported Image File Types: JPG, PNG.
  • Maximum Dimensions: 2048 by 2048 pixels.

Twitter

  • Supported Image File Types: JPG, PNG, GIF, WEBP.
  • File Sizes: 5 MB or less for static images. 15 MB or less for GIFs.
  • Number of Frames (GIF): 350 or less.

Pinterest

  • Supported Image File Types: JPG, PNG, GIF.
  • File Size: 32 MB

LinkedIn

  • Supported File Types for SlideShare: PDF, ODP, PPT, DOC, RTF, ODT, TXT.
  • SlideShare File Size Limit: 300MB.
  • Supported Image File Types on LinkedIn: JPG, PNG, GIF (static).
  • Image File Size Limit for Pulse Articles: 10MB.
  • Logo: 4MB.
  • Banner / Hero Image: 2MB.

Google Plus

  • Supported Image File Types: JPG, PNG, GIF.

Tumblr

  • Supported Image File Types: JPG, PNG, GIF. Must be RGB (not CMYK).
  • Static Image File Limit: 20MB for static images.
  • GIF File Limit: 3MB.

YouTube

  • Channel Profile Images: JPG, PNG, BMP, GIF.

 

Free Tools For Creating Social Media Images

If you have talented designers on your team, then you likely won’t need to use free tools on your own. But, if you don’t have access to design resources, or if you need to create something yourself, there are plenty of ways to get the job done without resorting to creating a monstrosity with MS Paint (as much fun as that might be).

Canva

Canva is an incredible freemium tool for creating all kinds of graphics. Social media images and posts are no exception. It’s browser-based, and all you need to do is create an account to get started:

Get started with Canva here.

Piktochart

Piktochart is another great option for creating infographics, which are awesome for social media (particularly on Pinterest). It starts free, then offers three tiers of pricing for more advanced functionality.

Get started with Piktochart here.

Infogram

Infogram is an excellent choice for making infographics. Similar to Piktochart, it starts free, then pricing scales up depending on how much power you need.

Get started with Infogram here.

Manage Social Media Marketing With CoSchedule

Social media content doesn’t exist in a vacuum. It’s most often part of a larger cross-channel campaign or promoting content. Plus, you have plenty of other campaigns and projects you’re likely working on.

Enter CoSchedule. With a single marketing management platform, you can schedule every post and manage team communication and workflows all in one place.

Schedule a demo or start your free 14-day trial now.

That’s a Wrap

Social media image sizes frequently change, and this post contains a lot of granular data. If there’s anything we missed, let us know below and we’ll get it updated.

This post was originally published on June 7, 2017. It was republished with significant updates on June 11, 2018.

About the Author

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

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