Getting things on paper (or rather, a digital document) is an obvious but essential step toward meeting a goal. But, sometimes marketers tumble into projects instead of planning out what we want to […]
All of your content marketing success hinges on the bounce and the conversion. The two exist on a seesaw, the dreaded “bounce” on one side and “conversion” on the other. And what […]
“What are you ever going to do with that?” That’s the usual response I’d get when people would ask what my college degree was in (it was art and art […]
There are a few blogs on the Internet. A few of them have instructions on how to do content marketing and blogging the right way. And by a few, I […]
Earlier this year, we took a survey of you, dear users, and asked about some of your content marketing pain points. Here’s what you told us, in order, were the […]
For several years, I was an art teacher and a substitute teacher (K-12). Most of what I remember from my teaching days all those years ago are things like keeping […]
Do you swear that you do a better job writing if you don’t plan and instead, just write in the moment? You may feel better about your writing experience when you […]
It was mid-autumn, and the air was getting colder. I was walking with a friend down the street, heading to that evening’s symphony performance. As we passed by the county […]
Are you ashamed at how vulnerable you are to junk mail? Direct response letters are part of the pantheon of junk mail. Or at least, that’s one way to look at […]
We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check […]
Ever play 20 questions? This is like that. Just with fewer questions. If you’ve written a blog post, something must have inspired you to do it—love of the topic. Looming […]
Google Docs is where I do my blogging. I’ve mentioned it before, and listed my reasons, which include everything from interface to how it fits into my blogging workflow for […]
In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing. That ought to […]
Do people spend more money if they are happy or if they are sad? There is a tendency to avoid negativity in headlines and copy, although there are times when […]
“Give it away give it away give it away give it away now.” – Give It Away, Red Hot Chili Peppers That’s four suggestions, in a row, to give something […]
What if I said we’ve been blowing smoke when we talked about email marketing on this blog? We’ve devoted a fair amount of space talking about email marketing—many thousands and thousands […]
One of the more popular posts on this blog described how to save time writing blog posts. Perhaps I ought to have taken that to heart. Over the three days […]
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: […]
It’s easy to think that content marketing is just for the big startups and web app companies, but the truth is, a huge part of the content marketing community is […]
Recently, we shared what we learned through A/B testing our email subject lines over the course of several months. We showed what worked and what didn’t, and what kinds of […]
Does content marketing actually work? And what does it look like when it does? We thought we’d ask several content marketers who take their own unique and different approach to content marketing […]
