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As a marketing manager, you have a ton of work to do.
Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress.
Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.
Since we’re such believers in checklists, we created seven social media checklist templates for you.
There are printable and editable versions for each one, too, making it easy to manage everything you need to get done.
So what are you waiting for? Start reading and using your free checklists now.
Your Social Media Checklist Bundle includes seven unique checklists:
Each checklist comes as a PDF and Word Document so you can edit and adjust each one to fit the specific tasks you need to complete.
Checklists are essential for any manager.
Actually, that’s true for almost any position, which is why they are so critical to today’s work environment.
In fact, Atul Gawande, author of “The Checklist Manifesto” talks about how to the world is so busy and complicated that we need a checklist to keep up with everything.
He’s literally a surgeon, too. If he needs checklists, marketers probably do as well.
Checklists help by:
Still don’t believe me? Take a look at a day in the life of social media manager Mario Moreno (a global social media manager for a massive retailer):
And that’s just one day! Not to mention, that’s just social media. You’re probably balancing other things on top of your social media management.
In summary, get yourself a checklist, there’s too much going on with your day-to-day work not to.
You can move all of your checklists into one place with Task Templates from CoSchedule. Getting them set up in your calendar is easy.
Select the task template icon:
Add in the tasks from your checklist and assign them to a person in your calendar with a due date:
Title and save your template once it’s ready:
Okay, we’ll stop being a dead horse here. You can see that checklists are essential for social media managers. So, let’s dive into each one we’ve included in this post.
First on our list is a daily social media checklist. It looks something like this:
The first part of any social media marketers day should be to finish any outstanding tasks from the day before.
This step in your daily checklist involves three parts:
Meeting to discuss an upcoming campaign? Do yourself a favor and review your notes and research before you head in.
If upcoming posts still don’t have the images, graphics, or videos they need, check in with the teams responsible for creating them.
This is especially important because if you and need to make edits, you don’t want to be adding visual content at the last minute.
If graphics or videos are waiting for approval, make your edit notes and get them back to their respective teams in a timely manner.
If you have a writer crafting social copy, review every post before it’s published.
Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels.
Ensure that your social media publishing tool has approval features to make sure everything that publishes is actually ready to go.
There are thought leaders in every industry. Set aside time each day to engage with them, and find new people to follow.
Share advice, tactics, and more to help develop that relationship. You never know when they might call for a favor.
Plus, engaging with thought leaders can help keep you on top of the latest trends in your industry and increase your authority.
If you are working with a partner or influencer, show their content a little love by sharing it to your channels.
This can also help fill gaps in your social media schedule if you’re running out of content ideas.
Your social media strategy lives and dies by your calendar. Which means that it should always be up to date.
Check in every day to ensure projects, messages, reports, and meetings haven’t moved dates.
Social media is all about engagement. With companies all over the social media sphere, it’s easier for customers to have their voice heard by the organizations they love (or hate).
This is a task that would be easy to pass down to another team member if you don’t have time to respond to every request.
Interacting with thought leaders in your industry is not going to be enough to keep you on top. Reading articles and the latest industry news can help you fill that gap though.
Subscribe to blogs and follow social accounts that share relevant news about your industry.
It can be tough to create enough content to keep your social channels full.
Fortunately, content curation can help fill those gaps. Look for stories that your customers and fans would enjoy reading and add them to your publishing tool.
Another checklist in your bundle is a general management checklist. These tasks are ones that usually fall to management alone and should always be a part of your list.
It could look something like this:
Check in with your co-workers periodically to make sure that they aren’t overwhelmed with their workload. (Or worse they don’t have enough to do).
If they are overwhelmed, try shifting tasks so they can regain their balance and get caught up.
If you’ve got a big campaign on the horizon, you may want to make sure that everything is on track to be completed by the intended launch date.
Make it easier on yourself and your co-workers and commit to having all the graphics, content and videos done before launch, so you have time to review and get edits completed before things start to publish.
There are three reasons that as a manager you would want to check in on the incoming messages from your social media channels.
As a manager it’s up to you to steer the social media ship, so preparing for those upcoming strategy meetings is going to fall on to your plate.
One way to stay on top is continuous research to help you see what’s going on in the social media realm.
Your reports are what show the success (or failure) of your work. Your reports should be easy to read by anyone in your company.
They should include any metrics that show that you reached or missed your goals and a brief analysis on why something did or didn’t work.
The saying keep your friends close, keep your enemies closer comes to mind here, but having your competitors in the back of your mind can give you that extra drive to be better and do more.
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Campaigns come up frequently in social media, so it’s vital that as a manager you have a process to follow that makes it easier to crank them out and get them published.
The following checklist can help you do just that.
You have to create a lot of campaigns in a year, and as they say, two heads are better than one. Round up your social media team to help you brainstorm the theme for your next campaign.
Three major dates need to be outlined for any campaign:
Depending on the theme of your campaign and the message you want to send, the audience you are targeting may shift a little bit.
You also need to determine what message you need to share with them that would resonate and grab their attention.
If you decide that you are going to add any paid ad promotion to your campaign you need to set a budget.
Outline how much you are going to spend:
The next step is to outline any necessary image or video needs that you might want to add to your campaign. Include things like:
Once you have those initial requests, send them to each team to determine how much time they would need to complete them.
Each member of your social media team, as well as your graphic designers and video production crew, needs a deadline that they need to have their work done.
Set them early, so you have time for edits and changes before your campaign launches.
Decide as a team if you are going to use any unique hashtags to identify your campaign on channels like Twitter and Instagram.
If you decide to add your hashtag decide on spelling and spacing in advance.
Either you or your social media writers now need to write copy for your campaign. Use our Social Message Optimizer to create the best content for every channel.
Once your message copy has been created direct your designers and video producers to create the necessary visual content for your campaign.
After your writers have created that initial message copy, go through each post and check for:
Once your designers and producers are done with any necessary images or videos, review each one to make sure that it is ready for publishing.
Another thing to check off your list is to ensure the links in your posts are leading to the right places.
You may need to check that each one of your posts has been run through a link shortener (if you use one).
Once everything is approved, upload your messages into your social media publishing tool. Ensure that each message is paired with its appropriate visual counterpart.
Your next step is to schedule your campaigns. Once you have your posts uploaded, turn your campaign live.
The last step in your process is to measure the results of your campaign.
Once a year you’re going to run a social media audit.
It’s tedious but necessary. A checklist will help you ensure that you don’t miss a step in your auditing process.
Check your data to see if your social media profiles and their messages are connecting with your audience and producing engagement. If not, it may be time to ax them.
Check your schedule and see if the amount of content you posted to each channel was enough to generate engagement. If not, consider adding or back off the number of times you post on a channel.
Using the same resources you did to develop your first audience, review your demographic data to see if you are still attracting the same audience.
Review what content types did and didn’t connect with your audience on each social media channel.
Determine the strengths, weaknesses, opportunities, and threats that your organization currently faces on social media.
Determine if you and your social media team met the previous year’s goals.
Each quarter you’re going to need to check in to see if your efforts are producing the results you want. In other words, you’re going to need to run a quarterly social media analysis.
Here is the checklist you’ll need to make sure you get everything done.
What dates are you going to gather your data from? If going quarter by quarter, you’d be looking at a three-month period for each one.
Create a template with sections for every piece of data you need to gather. This can help ensure that you don’t forget to collect data for a specific section from one quarter to another.
Using your reporting tools, gather the data you need.
Look for trends, patterns and other consistencies that can help you interpret what your audience wants to see from you. You should also be looking for data that shows that your team is (or isn’t) on track to meet their goals.
Place data into your report and provide a summary of overall trends and patterns for upper management or your client.
Send the report to whoever needs to see it. Prepare and respond to any questions that may come from your client or management based on your report.
Based on your report and the data you gathered, adjust your strategy to ensure your team meets the goals that were set for them.
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As a manager, you need to be prepared at all times for a communication crisis. This could stem from your work or something that happens within your organization. Either way, you need to be ready.
Here is the checklist you’ll need.
The minute a crisis happens, pause all of your social media campaigns immediately. No post should go out until you’ve spoken with upper management.
Meet with the other managers to decide what steps the company needs to take.
Work with your public relation team to decide what type of language and messaging should be used to respond to the crisis.
If a flood of mentions and comments come in during a crisis, take the time to respond to them individually, but only after messaging and language has been determined by management.
The first social media message you send after the crisis has occurred should be an apology from the company.
Edit your campaigns to ensure they have no mention of anything related to the crisis, or why it occurred.
Once the crisis has passed, resume your campaigns again.
The last checklist on this massive list of checklists revolves around your social media strategy. Like your audit checklist, this list is used maybe once a year or once per quarter to review how things are going.
Here is the list of things you’ll need to do.
Determine what did and didn’t work from your strategy and why. Throw out what didn’t work and revamp or keep what did.
Keep your strategy fresh by researching the latest emerging trends and ideas that might work for your organization.
Decide if this is still the audience you want to be attracting to your organization. If it is, make sure that your audience profile is up to date. If it isn’t, decide who your new audience will be and create a new profile.
Talk with your CMO to determine the new business objectives that have been set, so your team can create goals based on them.
Set your goals based on your business objectives.
Determine the data points you need to track in order to prove that you are meeting your goals.
Decide which tactics your team is going to use on each social media channel to meet your goals.
Use recurring sales or seasonal campaigns and plan them out in your social media calendar in advance.
Determine how often and when you are going to report on the progress of your social media strategy and goals to upper management or a client.
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You now have the tools you need to help get your work done even faster than you were before. Each one of these checklists can be edited to fit your schedule.
Once you’re ready to increase your efficiency even more, try CoSchedule. Our state of the art marketing calendar will let you control every aspect of your social media all from one place.
April 2, 2018
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