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Demand-Side Platform (DSP):

A type of advertising technology that allows advertisers to bid on and purchase ad inventory through real-time auctions, typically from multiple ad exchanges, using a single interface.

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DSPs can be used to target specific audiences and optimize ad campaigns based on data such as user demographics and browsing history. This can help advertisers to reach the right audience at the right time with the right message.

Here’s how it works:

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About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.