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Marketing departments are busy places.
Everyone has too much to do, and not enough time.
Plus, there are always competing deadlines to meet, metrics to monitor, and channels to manage.
None of this makes keeping teams organized any easier. In fact, sometimes, it feels downright impossible.
Naturally, most marketers rely on a variety of tools to keep things under control.
From planning to execution to measurement, there’s a tool or ten for everything.
They’re supposed to make life easier. They’re supposed to make marketing management feel, well, manageable.
Except they don’t. Not as well as you’d like, at least. Everything feels scattered, and your disjointed workflows don’t seem to work at all.
So, what gives?
In an ironic twist, your tools could actually be killing your marketing team’s productivity.
Fortunately, this problem has a name, and you can fix it.
Marketers often do marketing with non-marketing tools.
Like spreadsheets. Too many spreadsheets. For everything.
Or, they choose single-solution tools that do one thing … but don’t integrate with other software.
This is what we call makeshift marketing, and it’s no way to work.
What makes this approach so painful?
Fortunately, there’s a better solution out there: CoSchedule.
CoSchedule is the industry-leading marketing suite that brings all your content, social, asset management, email, and marketing project management tools together on one unified platform. It’s mission control for your marketing team, making it easy to plan and execute your entire marketing strategy.
In short, it’s the all-in-one answer to makeshift marketing.
Anyone in marketing who needs to get organized. That includes …
Keeping in-house teams focused and collaborating effectively isn’t easy. With CoSchedule, managing everything from small projects to full-fledged multi-channel campaigns isn’t only possible, but it might actually be fun.
Instead of managing multiple clients with multiple tools, get all your clients into CoSchedule. You can finally stop trying to manage tons of different platforms and get everyone on the same page.
SMBs have enough things to worry about, without worrying about keeping marketing organized. Our marketing calendar keeps things together so business owners and small business marketers can spend their limited resources doing work that matters.
When you’re a solo marketer, you’re responsible for everything that needs to get done. Fortunately, there’s one tool built to keep your life in order, so you can focus on building your business.
When managing marketing campaigns and communications across multiple departments, there’s a lot that can do wrong. That’s why top schools like American University and the University of Georgia depend on CoSchedule to keep everything organized in one place.
Most marketing teams use a wide array of tools to get work done:
If that sounds like a lot of software, this list is only scratching the surface. Here’s a visualization of the martech landscape from back in 2011:
Of course, the marketing industry has matured since then. The number of tools we have to choose from has grown accordingly. Here’s a similar visualization from 2017:
That is an overwhelming number of tools and services to choose from. If looking at this makes you feel like popping an aspirin, you’re not alone.
But, the market has grown because marketer’s needs have grown. We have more options for more specialized solutions than ever. In theory, this should make life easier, right?
The answer is a resounding “kind of.”
Marketers are still left using tools that weren’t made with marketers in mind.
To make matters worse, purpose-built marketing solutions often don’t integrate with one another, either.
Referring back to the marketing tool map above, it all leads to one question: Do you really need (at least) one tool from each of those product categories?
With so much work to do and software to manage, marketing teams need one version of truth to guide them.
Something that can consolidate the tools they use most day-to-day.
A platform that’s actually built for marketers. One that can replace copy-and-paste processes and end the tyranny of countless spreadsheets.
That platform is CoSchedule.
CoSchedule is built to empower teams to push past makeshift marketing for good. Let’s take a deep dive into some key areas where streamlining marketing workflows with CoSchedule makes more sense than doing things the old-school way.
With a makeshift marketing approach, projects live in several different tools.
That makes it tough to know where to look, for what, and when.
With CoSchedule as your team’s go-to marketing hub, you have one place to start planning every project and campaign.
From planning to execution, managing marketing workflows isn’t easy.
There are plenty of ways things can go wrong. Odds are, you’ve experienced a lot of them yourself.
Part of the problem stems from tools that aren’t built to support smart marketing workflows at all.
That’s why CoSchedule is designed to organize every phase of your marketing processes.
CoSchedule enables teams to manage every project on one calendar. This gives everyone full visibility into all your marketing efforts. No more missed deadlines or last-minute surprises.
It’s also easy to drag and drop entries from one day to another.
Plus, with our WordPress integration, you can schedule blog posts to publish automatically. Write content in Word, Google Docs, or the built-in text editor, and you can even convert your docs directly into WordPress posts, or convert and download them as HTML (to be imported into another CMS).
Bringing your content and social media calendars together yields several benefits:
Instead of using multiple tools, manually building posting schedules and reports, you can save tons of time automating everything with a purpose-built platform. Plus, with our mobile app, you can easily manage social scheduling no matter where you are.
Creative professionals are hired because they’re good at what they do.
Sometimes, they’re not the best at getting organized, though.
In fact, it’s not unusual to see a writer or designer with a desk that looks like this:
What looks like chaos, is actually a sign of a genius at work (or, at least, that’s what they’ll say). 😉
Now, this isn’t to say marketers are inherently disorganized. Far from it. But, even the most coordinated amongst us need tools to keep our work days, weeks, and months straight.
Marketing project managers know this. And, if you’ve ever tried managing multiple teams or clients in numerous toolsets (a common headache for agencies and enterprises, in particular), you know the pain is real.
Instead, CoSchedule is made to make corralling creatives and marketers easier. Here’s how we do it:
Plus, with our Zapier integration, you can easily sync popular project management tools including Asana, Trello, Basecamp, and Wrike with your CoSchedule calendar.
Email marketing drives 4,000% ROI.
With Email Marketing from CoSchedule, you can:
And when it’s this easy to manage + optimize your already-powerful email marketing strategy…
…imagine how much more ROI you can drive with everything in one place. 😉
CoSchedule currently integrates with MailChimp, Constant Contact, Active Campaign, and Campaign Monitor.
No matter what type of business you’re in, there’s a CoSchedule plan for you. The best part? You can tailor the features to fit your needs. You can purchase the entire marketing suite or any combination of the organizers for a bespoke plan that’s made for you.
Our marketing teams manage everything with CoSchedule. The results speak for themselves:
In addition, we offer tons of resources to help you level up your marketing skills:
March 23, 2018
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.