When your marketing team suffers from a lack of process, it can feel like things are out-of-control.
You have no idea what’s going on, who’s doing what, and when things are going live. In this chapter, you’re going to learn how to use your CoSchedule Marketing Calendar to get a solid marketing process in place.
Project cards can help you track what phase each project is currently in. This helps you better prioritize your work and lets you see what’s currently being worked on.
Color labels are the most powerful way to add visual organization to your calendar. Here are some of the most popular ways to organize your color labels.
To set up color labels:
After you’ve set up color labels, you can apply them to your projects to visually distinguish between different projects on your calendar.
Aside from color labels, there are additional descriptors you can add to your projects for even better visibility.
Tags build an added layer of information on top of your color labels. This helps you quickly see from the project card which projects contribute to various goals, target audiences, or initiatives.
Here are some popular tags to add to your projects.
To add tags to your projects, navigate to your calendar settings. Tags are located under your color labels.
Project descriptions clarify more details about a project. This helps team members quickly understand how to create successful content that meets expectations.
Descriptions can be added by clicking “More Options” when creating a new project.