Implementation Chapter 7: Maximizing Your Social Media Strategy with CoSchedule
Implementation Chapter 7: Maximizing Your Social Media Strategy with CoSchedule
Getting Started with Your CoSchedule Marketing Calendar

Implementation Chapter 7: Maximizing Your Social Media Strategy with CoSchedule

Social Media with CoSchedule

CoSchedule is the only marketing calendar that lets you plan all your marketing projects AND write, schedule, and fine-tune your social media strategy in the same place.

This chapter will highlight all the best ways CoSchedule will help you get proactive and quit wasting time with the painful and time-consuming parts of social media.

Step 1: Creating Social Messages in CoSchedule

There are two different ways to create social messages in CoSchedule – a stand-alone social message and a social campaign.

Stand-alone social messages are great for one-off things that you want to post on social media.

Social campaigns are several social media messages that get posted to your social channels over an extended period of time. Social campaigns are usually used to promote things like blog posts, videos, events, or webpages.

Step 2: Schedule a Stand-alone Message

To schedule a stand-alone social message, click to create a new project on your Marketing Calendar. Choose “Social” and then “Social Message”.

This will open the social composer where you can create a stand-alone social media message.

Step 3: Schedule a Social Media Campaign

Social media campaigns ensure that your audience is more likely to see your content, which drives more traffic and helps improve the return on investment for all your hard work.

There are two ways to schedule a social media campaign in CoSchedule.

1. Attach a Social Campaign to a Marketing Project

If you’re creating a social media campaign to promote another marketing project you have planned in CoSchedule, it’s best to attach that campaign directly in your project.

In this example, you’ll learn how to create a social media campaign that will promote a blog post with CoSchedule.

  • Open the project on your calendar.
  • Add a “Social Campaign” attachment.

  • Next, click the plus sign to add a social message on a specific day.
  • Add the link to your blog post by clicking the link button on the top.

If you’re not sure how you should build out your first social campaign, here’s our best practice recommendation. Keep in mind that this can be tailored based on the social channels you use.

2. Schedule a Stand-alone Social Campaign

Maybe you need to create a social campaign that doesn’t promote a Marketing Project in CoSchedule. This could be a campaign that promotes partner content, a recent news story that pertains to your business, or something like a positive customer review you want to promote.

To create a stand-alone social campaign:

  • Click to add a new project to your calendar.
  • Choose “Social”, then “Social Campaign”.

  • Name your social campaign and apply any details — like color labels.
  • Click the plus signs to add messages just like you did in the previous section.

Step 4: Advanced Social Media Strategy

There are some advanced ways you can better manage your social media strategy.

1. Use the Social Media Optimizer to Write Better Social Messages

The CoSchedule Social Composer has a built-in optimizer that helps you be more strategic and get more engagement from your social media messages.

Once you’ve written your social media message, click the “Analyze” button.

From here, you can fine-tune your message so it will perform even better on social media.

2. Use Best Time Scheduling to Post at the Right Times

CoSchedule has built-in automation that allows you to post to your social media channels at the best times.

With Best Time Scheduling, you can schedule with confidence, knowing your messages are being sent at the best time possible — according to research and best practices — for increased traffic, engagement, and followers.

This takes the guesswork out of posting your social media messages.

To use Best Time Scheduling, use the dropdown to select a “best time” timeframe. CoSchedule will automatically post your message on your behalf at the best time within the selected timeframe.

3. Use ReQueue to Get More Traffic to Your Content

ReQueue is the only social automation tool with built-in intelligence. It takes into account your entire social schedule, uses Best Time Scheduling intelligence to promote your messages at the most optimal times, AND intelligently finds the gaps in your schedule (so you don’t have to).

When you’ve composed a social message that would be great to share more than once, simply click the ReQueue button in the bottom left corner from the social composer.

From there, you can add this message to a ReQueue group or create a new group.

You can also choose when you want ReQueue to expire the message.

Keep in mind that ReQueue must be enabled by visiting your calendar settings and turning it on under “Power-Ups”.

4. Use the Conversations Inbox to Stay Updated on Your Social Media Mentions

CoSchedule also has social media monitoring capabilities. Anytime someone @ mentions you or sends you a direct message, you can respond directly from CoSchedule.

This means you don’t need to waste time manually checking each social media network and potentially missing something important.

Step 5: Use Social Analytics to Fine-tune Your Strategy

CoSchedule has a ton of built-in social media reports to help you understand what’s working and what isn’t.

Here’s a list of each report and what it can tell you.

  • Social Engagement Report: This helps you understand which of your social media messages are receiving the most engagement. From there, you can fine-tune your strategy to get better engagement.
  • Social Campaign Report: With this report, you can create a side-by-side comparison of two different social media campaigns to understand which performed better.
  • Top Messages Report: This report tells you which of your social media messages performed the best across all of your social media platforms.
  • Individual Social Network Reports: These reports provide in-depth details about your social posting performance on each specific social channel.
  • Project Report: This report tells you how many marketing projects your team is accomplishing within a given period of time. This is helpful to keep stakeholders aware of all the work your team has done.