Marketing Campaigns - CoSchedule Blog

Marketing Campaigns

Consolidate multiple projects on your calendar into a Marketing Campaign. No more wasted time tracking down the crucial details. Get a global view of your entire holiday campaign, multi-day tradeshow, or major press release in one centralized location.

Note: Marketing Campaigns are available in our Marketing Suite.

Creating a Marketing Campaign

To begin, click the + icon on the date that you want to schedule your Marketing Campaign to start on. When the “Create New” window opens, click the Marketing Campaign button.

Creating a Marketing Campaign will be just like a Project. Once you have managed your Settings, click Create Marketing Campaign.

Once you have created your Marketing Campaign, a blank calendar will open. You can begin to add all of your Projects pertaining to this campaign. If you have added an End Date to your Marketing Campaign, you will see the timeline on the Marketing Campaign and Main calendar. All projects created inside of the campaign will default to your campaign’s color label.

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Managing Projects Inside of Marketing Campaigns

Projects will look a little different inside of your Marketing Campaign. Inside of Marketing Campaigns, you can switch between projects.

1. Project Selector: Switch between all of your projects and manage each type of project quickly inside of your Marketing Campaign.

2. Move Projects Easier: Inside of a Marketing Campaign, you can remove the Projects from your campaign or move it to a different campaign inside your Calendar.

If you’re outside of the Marketing Campaign, you can move any Project into a Marketing Campaign by clicking Add to marketing campaign inside of the Project.

In the Marketing Campaign’s calendar view, track the completion rate of all Tasks inside of Projects. See the number and percentage completed in an easy-to-read burn-up chart. To view a complete Team Performance Report of your Project, click View Historical Report.

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Frequently Asked Questions

Can I move Events, Social Messages, Tasks, or Notes from my main calendar to a campaign?

You will only be able to move Projects from your main calendar to a campaign and vice versa.

What happens when I drag and drop my Marketing Campaign to a new date?

When you drag and drop a Marketing Campaign on your calendar to a new date relatively scheduled Projects, Social Messages, Tasks, and Notes will be rescheduled accordingly. Any social messages that are scheduled for a specific date (not relatively scheduled to a Project date within the Campaign) will stay scheduled and not move. Tasks that have been set to “don’t automatically reschedule” will not move.

What happens to the Projects inside of a Marketing Campaign if it is deleted?

If you’re wanting to delete a Marketing Campaign, CoSchedule will ask you if you want to also delete the Projects inside of the campaign. If you choose Delete Campaign only, the Projects from the campaign will be added to your main calendar.

What do the start and end dates mean? Can I schedule projects outside of these dates?

The start and end dates help to create a timeline for your campaign. It is only there to create a visual for your team. You can schedule any Project outside of the designated start and end times.

Do Marketing Campaigns have statuses like Projects?

Marketing Campaigns do not have a status (Draft, Pending Review, Scheduled, and Published) and will show up on your calendar in an active state.

Do campaigns show up in search?

Marketing Campaigns will show up inside of search.

Can I drag campaigns to the Unscheduled Draft Bin?

You cannot drag and store campaigns in the Unscheduled Draft Bin.

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