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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

How to Create Compelling B2B Blog Posts That Build Audiences and Convert Customers

How to Create Compelling B2B Blog Posts That Build Audiences and Convert Customers

The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don’t […]

How to Rock Blog Management In 5 Easy Steps (Includes Checklist)

How to Rock Blog Management In 5 Easy Steps (Includes Checklist)

So – you’ve got a blog! Congratulations. You’re one of 547,200 new sites on the internet today. And that “Hello World” introduction post? Yeah, it’s one of the daily 4.4 million […]

Actionable Content: How to Actually Help Your Audience and Earn Their Trust

Actionable Content: How to Actually Help Your Audience and Earn Their Trust

How beneficial is the content you’re creating? Not only for your business, but for your reader? If you’re not creating actionable content, you’re likely using your time and effort to […]

12 Tips For Remote Marketers As We Adapt To Working From Home

12 Tips For Remote Marketers As We Adapt To Working From Home

The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are going remote. CoSchedule […]

Content Distribution Plan: How to Conquer Declining Organic Reach

Content Distribution Plan: How to Conquer Declining Organic Reach

The average blog post takes over 3 hours to write. We’re told that videos need to be 10-18 minutes in length to keep someone’s attention, and the typical duration of a podcast […]

Comparative Advertising: 6 Steps to Creating Better Content That Converts

Comparative Advertising: 6 Steps to Creating Better Content That Converts

Would you like to double your annualized revenue in half-a-year? That’s exactly what I did for the early-stage startup Decibite. I was able to double their annualized revenue (+127%) in […]

Your Essential Guide to SEO for Blog Posts (Checklist Included)

Your Essential Guide to SEO for Blog Posts (Checklist Included)

Create compelling, relevant content and readers will naturally flock to it. Simple, right? Not quite. Because what if your blog is never found? There are more than 1.7 billion websites […]

Content Governance: How to Establish Processes That Drive Great Content

Content Governance: How to Establish Processes That Drive Great Content

What does your ideal day at work look like? Does it involve constant emails and messages, digging through files just to find the right one, and worrying about missed deadlines… […]

How to Build a Content Marketing Funnel That Converts (Template)

How to Build a Content Marketing Funnel That Converts (Template)

What could be more annoying, having a great product and not making any sales? Always creating content and getting positive comments and everything just seems to end in the comment […]

Follow This Process to Get CoSchedule Ready for Your Marketing Team

Follow This Process to Get CoSchedule Ready for Your Marketing Team

Once you’ve got your foundation laid, you can get ready to roll-out CoSchedule to your entire team. This blog post teaches you some important things that you need to do […]

How to Create Expert Roundups That Go Beyond Interviews and Quotes to Deliver Real Results

How to Create Expert Roundups That Go Beyond Interviews and Quotes to Deliver Real Results

A few months ago, I landed a guest post for a huge brand; CoSchedule. The piece was on a topic I had quite a bit of experience with (ToFu content) making […]


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