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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

7 Sales Funnel Examples to Inspire Your Own

7 Sales Funnel Examples to Inspire Your Own

Sales funnels are still not as common as we would like them to be. Companies push products and services down their customers’ throats with their fingers crossed behind their back […]

How to Use Curiosity Gaps to Write Headlines People Must Click

How to Use Curiosity Gaps to Write Headlines People Must Click

Humans are naturally curious creatures — we always want to continue learning and increasing our understanding of the world around us. This is where the psychology of curiosity gaps in your […]

73 Easy Ways To Write A Headline That Will Reach Your Readers

73 Easy Ways To Write A Headline That Will Reach Your Readers

It’s common to overlook the importance of a headline. Whether you like it or not, a headline is what will determine how many people actually read your content. Even if […]

Quality Content: The Ultimate Guide to Creating Content that Engages and Converts

Quality Content: The Ultimate Guide to Creating Content that Engages and Converts

A lot has been said about the power of content marketing. According to the Content Marketing Institute, content marketing costs 62% less compared to outbound marketing, yet it generates three times […]

How to Interview a Subject Matter Expert With an Easy-to-Use Template

How to Interview a Subject Matter Expert With an Easy-to-Use Template

If you value creating high-quality marketing content, you know the importance of creating unique and useful content for your readers. With so much information available on the internet, it can […]

A Terrific 12-Step Editorial Guidelines Template To Help You Establish Trust With High-Quality Content

A Terrific 12-Step Editorial Guidelines Template To Help You Establish Trust With High-Quality Content

Editorial guidelines are essential for any brand investing in content creation. After all, one of the main purposes of publishing content is to build trust with your audience. Your customers […]

The Step-by-Step Guide to Writing a Newsletter That Actually Converts

The Step-by-Step Guide to Writing a Newsletter That Actually Converts

We live in an era where newsletters don’t exactly have the best reputation. Because many of us receive a lot of emails every day, newsletters would often be thrown in […]

Content Outline: Write Better & Faster Than You Ever Thought Possible With a Template

Content Outline: Write Better & Faster Than You Ever Thought Possible With a Template

Quick question: what (if done right) isn’t supposed to catch someone’s attention in a piece of content? A great flow. If your article jumps from one idea to the next […]

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is […]

In The End, We’ll All Become Stories: Why Storytelling And Content Marketing Are A Match Made In Heaven

In The End, We’ll All Become Stories: Why Storytelling And Content Marketing Are A Match Made In Heaven

Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% […]

How to Design an Editorial Process That Fits Your Needs

How to Design an Editorial Process That Fits Your Needs

It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear […]


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