Using CoSchedule For A Consistent Social Media Presence
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The WordPress plugin for the CoSchedule Editorial calendar is something you can now access in Beta. It’s a tool that is an integral part of making sure you have a consistent social media presence.
A Content Sharing Plan
Let’s say that your plan for sharing your content on social media looks something like this:
- On the day of publication, blog posts are sent to several Twitter accounts, Facebook (page and profile) and LinkedIn. Each has its own custom message. The Twitter message includes any @Username of people mentioned in the post, and custom #hashtags.
- You schedule it to run the next day on Twitter, but at a different time of day than the blog post was published.
- You schedule it to run three days later on Twitter, but with a question to make followers curious.
- You schedule it to run a week later on all Twitter accounts, different times of the day.
- You schedule it to run two months later on Facebook.
- If it is content that is related to a holiday or specific date in the future, you schedule it to run on Twitter on that date.
This is the theoretical plan you developed based on your audience and what you’ve determined to be the best sharing options without being spammy.
To pull this off, you’d need a combination of WordPress plugins that blast your message out once on the moment of publication, plus other tools that allow for scheduling. You’d have to be sure that you’ve kept your scheduling error-free, and that any changes to the time your WordPress post is scheduled to publish are adjusted accordingly to all of these scheduled social messages.
In this scenario, you’re working with a system that doesn’t actually originate from the source: your original WordPress blog post.
Share From The Source
Using the CoSchedule WordPress plugin right inside your blog post is the easiest way to share your blog content to your social media networks.
After writing a post (or even in the midst of a draft), the CoSchedule plugin is ready for you to create customized messages to your social media accounts. It’s located right below where you’re writing your post.
From the drop-down menu, choose one of the many social media accounts you’ve connected. The beauty here is that you aren’t restricted to one of each account; you can have as many as you need.
Create your custom message, tailoring them for the specific network using things such as hashtags and @Usernames. CoSchedule automatically includes the URL of your blog post when the messages are sent, but you can manually add it to override that default if you want to control the placement of it.
You have so many controls over your messages with the CoSchedule WordPress plugin.
- Connect to as many social accounts as you need.
- Messages associated with the post can be scheduled for relational or specific days and times.
- Customize messages that fit the network the message is going to.
- Flexibility and freedom to execute a social media plan by working on draft posts that don’t have a publish date determined yet.
By connecting the social media messages to the post, a layer of complexity is removed.
The publish date of the post sets the plan in motion. The CoSchedule WordPress plugin lives right where you’re working with your post, making it easy to see those social messages and the post as related content. It is easier to maintain a consistent social media presence if you do the work in one connected location.
It makes sense.
To use the CoSchedule WordPress plugin, you can request beta access to from this page.
May 9, 2013