50 Social Media Marketing Tips That Will Help You Build Traffic
Remember the Goosebumps choose your own adventure novels?
I loved those. You could choose a different adventure every time you read a book.
Think of this blog post like that, but with social media marketing tips you can pick and choose from to create your own traffic-building adventure.
Try one thing, and if that doesn’t work, you can choose another route. If you finish reading this blog post by implementing at least one helpful social media marketing tactic, this post will have been a success.
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Effective Facebook Marketing Tips
1. Choose The Correct Audience When Creating Your Facebook Ads
The most important thing when it comes to creating and managing your Facebook ads is that you choose the correct audience. When it comes to targeting an audience, you want to make sure it’s the right one.
For instance, if a technical college was trying to find people interested in plumbing, they wouldn’t target everyone because if they did, one day I’d be scrolling Facebook and I’d see it and not give a hoot about it because it’s something that doesn’t interest me.
And if they target people who like plumbing in general, they might get fewer than they’d get if they targeted an area of the country’s plumbing like “Northwest plumbing”. That would be a much more targeted ad.
Make sure you keep that in mind when setting up your ads because it can make or break your ad campaign.
2. Create A Facebook Group To Increase Traffic
Create a Facebook group to build a community around your brand. Doing this will get people to trust you. They’re also a great way to drive traffic back to your blog.
Jill from Screw The Nine To Five said in their podcast, “We’ve also used the [Facebook] group to research new podcast topics, dive deep into what people are struggling with, and we’ve even used it to research and sell our newest program, The 30 Day Online Business Plan. So we truly cannot speak highly enough about the power of Facebook groups.”
Follow these steps to set up your Facebook group:
Go to your Facebook account. Press the triangle arrow in the right corner and select Create Group.
Add your group name.
Add members to your group. (I usually wait to add the members until I’ve finished creating my group, adding graphics and content to it.)
If you add this group to your favorites, it will show up here on the left sidebar of your Facebook homepage.
Once you’ve added a cover image to your Facebook group, your group will look something like this:
It’s important to write a description for your group so your members know what being a part of your group will entail.
Your group description area will show up under the area where you add members to your group:
When filling out your group description, it should include:
- Group description: What is your group all about? What kinds of conversations will they be a part of if they are in your group?
- Getting started: If you have a product, app, or course your audience purchased to get into this group, put a link in the description area that will help them learn how to use the product.
- Have your audience introduce themselves: Write out questions you want your audience to answer. These questions will get people talking.
- Any links you want people to visit: Remember to share things that will help your group members.
You’ll also want to make sure your group is searchable with keywords inside of Facebook. Be sure to select an accurate Group Type and apply relevant Tags:
3. Get More Traffic By Sharing Link Messages On Facebook Instead Of Image Posts
A while ago, I did a study on Facebook optimization where I focused and tested one thing each week for four weeks. Each of the things I tested, were to build more traffic.
One week, I focused on the messaging and found the most successful Facebook messages were the ones that would open to links.
These two examples opened up to links and were both closed-ended questions.
When I published a message with an image and a link, it underperformed because people ended up clicking on the picture instead of the link.
4. Use Promoted Posts To Reach A Larger Audience
Facebook Promoted Posts are great for launches, events, and promotions.
To promote a post, find a post that did well organically in your Facebook Insights. Click Boost Post in the lower right corner.
- Once you click there, you will be able to choose your audience. (Which is just as important with Promoted Posts as it is with Facebook Ads.)
- You will also get to set your budget to how many people you’d like to reach and how long you’d like your promoted post to run. (If you haven’t inserted a payment method, you may be prompted to do so.)
- Click Boost Post.
5. Use Your Cover Photo To Bring In More Traffic
Bring more traffic to your blog by using your cover photo to point toward your sign up tab.
Use it to promote a tab.
Put an overlay of text on the image you’d like to have as a cover image. Add an arrow to your image that will point toward the tab you want people to click on. When they click on the sign-up button, they’ll be able to sign up for your email newsletter.
6. Use Facebook Carousel Posts To Capture People’s Attention
Facebook Carousel posts are a cool way to present your content in a different way. You can also make Carousel ads.
Use a Carousel post to tell a story with more pictures and text. You’ll be able to find Carousel posts when you click on Photo/Video. You’ll see this:
Click Create a Photo Carousel.
Press the little blue arrow to the right of the Destination URL. Insert other images besides the main photo, which will look something like this:
When you’ve added all your images, edit the captions below. This is a really cool way to showcase the points in your blog post in a different way.
7. Create A Facebook Canvas
Canvas is another way to share your product and/or story on Facebook and in your ads.
To create a canvas, click on Photo/Video:
Canvas is a mobile-optimized experience that can feature a variety of graphics, text, and links. It can even show video.
The Steps To Creating A Canvas:
- Name your Canvas.
- Select a theme.
- Add a component (button, a carousel, photo, text block, a video, or a header)
- Upload an image for your component. Stay within the guidelines.
- State that URL that you want the click-through to go to.
8. Know The Best Times To Post To Facebook
Here are the best times to post on Facebook in general to increase your shares and click-throughs:
- 1 p.m.
- 3 p.m.
- 9 a.m.
9. Make Sure The Image That Auto-Populates On Facebook Is Readable And The Right Size
When it comes to images and graphics on Facebook stick to sharing links. Make sure the image that auto-populates in the Facebook link image area is great quality, clear, and interesting to your audience. Stick to uploading images that are 1200 by 630px.
If it has words on the graphic make sure it isn’t cut off on the sides. Here are the correct image sizes for Facebook:
Some general guidelines for sharing images on Facebook:
- Use a link with a catchy image in your Facebook posts.
- Keep your image dimensions to 1200 x 630px.
10. Use Visual Marketing To Build People’s Interest
Photos, graphics, images, memes, and infographics are a great way to make your content satisfying eye candy.
Pair visual marketing with your blog posts, use that content in your Facebook posts, and your content will stand out in the News Feed.
Buzzsumo says that when your Facebook posts have images that they get 2.3 times more engagement than those without.
Some ways to use visual marketing to bring traffic in are:
- Create branded images with quotes on them.
- Pull tips from your blog posts and put them on overlays over your images.
- Create graphics with these easy-to-use tools in a minute or two.
11. Understand Facebook’s Promotional Content Rules
The last thing you want is to have Facebook demote your content because it sounds too much like spam. Facebook’s guidelines for promotional content aren’t spoken about often enough.
Make sure you follow these tips when writing your messages:
- Avoid using percentages and dollar signs.
- Don’t tell your audience to buy something straight off the bat.
- Avoid words such as “Buy Now” or “Download Here.” However, you could run ads or even some sponsored posts for this kind of content.
- Do write messages to generate interest around your topic to entice clicks without telling your fans to click.
Bring Traffic In With These Twitter Marketing Tips
12. How To Use Hashtags On Twitter
Hashtags make it easier for your audience to find your content.
I always describe hashtags as a door to a sparkly awesome party on a topic that you are interested in. Just make sure you pick the right doors (hashtags). You don’t want to end up in a party that talks about plumbing if you aren’t interested in plumbing.
Stick to using 1–2 hashtags per tweet.
Here are some different places to find some hashtags:
13. Write Emotional Messages That’ll Encourage People To Click Through
Here are some great examples of successful messaging when it comes to Twitter:
Closed-ended questions are some of the most successful messaging types especially if you match them up with a content link that will answer their “yes” or “no” question. These questions get 255% more click-throughs than messages with open-ended questions.
— CoSchedule (@CoSchedule) July 1, 2016
Stat messages are great for sharing numbers and useful information that your audience might find interesting and helpful.
— CoSchedule (@CoSchedule) July 3, 2016
Adding humor into some of your messages is a good idea. People love to laugh and smile.
A few ways to include humor in your posts are:
- Draw your own comics and share them. Look into this list of tools by Mashable, or check out ToonDoo and MakeBeliefsComix.
- Memes are also really funny.
- Add funny GIFs to your Twitter content.
- A funny picture.
— CoSchedule (@CoSchedule) July 12, 2016
Or something like this:
— CoSchedule (@CoSchedule) July 5, 2016
Grab a snippet from your campaign or blog post. Really this can be anything. Share a bite-sized nugget of sparkly awesomeness that will make your audience want to click.
— CoSchedule (@CoSchedule) July 10, 2016
Share messages that answer your audience’s question, “What’s in it for me?”
What is the unique value proposition behind your post? How about the problem you’re solving for your readers? Share something that’s going to help them.
When you scroll through Twitter or other social networks, would you rather click on a post where someone talks about themselves for about 2,000 words or would you rather click on a post that actually teaches you how to do something?
Keep that in mind when writing benefit messages.
— CoSchedule (@CoSchedule) July 13, 2016
People love quotes, which can be a huge force of encouragement when you need it the most.
— Think BIG Sunday (@ThinkBIGSunday) July 11, 2016
When you hear controversial, pictures of news anchors and political stories might fly into your mind, along with making you think, “I don’t want to offend anyone, though!”
The good thing about controversial messages is that you don’t have to offend people.
— CoSchedule (@CoSchedule) July 3, 2016
Something to keep in mind when writing controversial messages is that you need to create a division of some kind within a person’s worldview, their beliefs, or in their sense of belonging. No matter if they agree with you or not, they might be driven to click.
Review (from someone who has used your product)
Reviews or mentions are similar to quotes. But these messages actually include reviews or mentions from real people who have used your product.
Find a way to get reviews and mentions from people who love your product, then retweet their messages.
— PostPlanner (@PostPlanner) July 9, 2016
Call To Action
Sometimes getting people to click can be as simple as sharing a call to action. Think of it as asking your audience to do something in exchange for something else.
For example, maybe you will give them your new ebook for free when they sign up for your newsletter. Getting that free book will encourage many to click.
— CoSchedule (@CoSchedule) June 21, 2016
Another good thing to try is to share your content headlines.
— CoSchedule (@CoSchedule) July 13, 2016
14. Are You Posting At The Best Times On Twitter?
50% of the U.S. population is in the Eastern Time Zone, and the Eastern and Central time zones combined represent almost 80% of the U.S. population. Time zones are something to keep in mind when it comes to figuring out when to post to social media.
You want to post at the times when your followers are on.
Here is when to tweet in general to increase retweets and click-throughs:
- Around 5–6 p.m.
- Noon specifically
- 3 p.m.
15. Use Images To Grab People’s Attention On Twitter
Adding images and graphics to your tweets will get you 18% more clicks.
When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click.
Here are some general guidelines for using images on Twitter:
- Make sure you use images in every tweet.
- Stick to using images that are 440 x 220px.
16. Mention Influencers, Companies, And Your Commenters To Create Connections
Mentioning people in your tweets will help them get to know you better. And when they know you, they’ll be more likely to follow and share your content.
If you share the products you use, the blogs you enjoy, and the content you find useful from influencer blogs, be sure to let them know you are enjoying it.
This will do two things:
- The influencers will get to know your name.
- They’ll know they are doing things right, which is always good to know.
Replies and mentions are two of Twitter’s most powerful features. They can help you build strong relationships, keep customers happy and even increase your bottom line. —Ash Read
So get out there and start replying back to people. Be social on social media.
I mean, that’s part of why it’s called “social” media.
Get people to like you and that will increase your traffic.
17. Sometimes All You Have To Do Is Ask For Retweets
You might think this is too good to be true, but honestly, sometimes your audience is just waiting to be told how they can help you out because they want to help you.
— Devin Joubert (@devinberglund) July 7, 2016
Keep in mind that links are more likely to be retweeted according to Hubspot’s “Science of Retweets” research. They found out more than 50% of retweets also include links.
18. Use Polls To Drive Traffic To Your Content
There are a couple ways you can do this.
First off, you can use polls to pique interest in a new product. We got traffic from asking this question in a poll and referring it back to a new feature of ours.
Have you heard about our NEW feature!? (More info here: https://t.co/lRDAlCovos)
— CoSchedule (@CoSchedule) June 27, 2016
Another way you can use polls to drive traffic to your content is by asking what your followers want to read. Then, write that up and let them know you’ve written it. They asked for it.
Hey Friends!! Which of these blog topics would you most like to read?
— CoSchedule (@CoSchedule) June 9, 2016
You can also do this like SmartBlogger does. On their blog, Brian Honigman wrote, “Poll your Twitter audience by asking what type of issues they typically face.” Once you’ve written a blog post targeting that issue, put it on Twitter.
To set up your own poll, ask questions that’ll help you get ideas for your new content.
Go to Twitter and click tweet.
Then click the Add poll button.
Enter poll information. You can also choose how long you want your poll to run anywhere from one minute to seven days.
19. Know How To Promote A Tweet
I found this super awesome detailed video on promoting tweets that I know you are going to love (tutorial starts at 1:03).
Want more information on promoting your tweets? Check out Twitter’s help article on it.
20.What You Should Include In Your Bio To Drive Traffic To Your Website
Did you know that you can have more than one link in your bio section? Try to only have one in your actual bio and one in your website link area.
You can share to any link. Mari Smith puts the same link in both sections, but you can make it go to any link you want it to.
Showcase your team tweeters
This is a good thing to do if you have more than one tweeter on your business Twitter account.
This will help your audience get to know your company better by making it more human.
21. Put Click To Tweets In Your Blog Posts To Get Your Audience Tweeting For You
Put a Click To Tweet box in your blog posts to have your readers do the sharing when it comes to your content. If they love it, they will share it.
22. It Honestly All Comes Down To Writing Amazzzzzing Content
If you want people to share and interact with your content, you’re going to have to write awesome content on and off of Twitter.
One of the best ways to get your audience to share your content is to publish great content to share. Sounds easy enough, right?
When it all comes back to it, your social messages and content are only going to perform awesome if it’s what your audience wants.
Make sure you know what your audience wants. Create a customer persona:
- Who is your dream customer?
- What are their pain points?
- Why do they need your product?
When you answer those questions, you’ll have a better sense of what your audience wants to see more of.
23. Create A Twitter List To Better Communicate With Influencers
When you create your own Twitter list, you’ll be able to keep track of influencers, competitors, and followers tweets.
By paying close attention to their tweets, you’ll be able to reach out and communicate with them as well. Which, over time will build trust and also traffic back to your own content.
Keep an eye on the conversations and join in on the fun when you can.
To create your Twitter List hover over your Twitter profile picture icon at the top right corner. Click on Lists.
Then you’ll see which lists you’ve already created or are a part of. To create a new one, click Create new list.
Which will bring you here:
Name your list and write a list description. After choosing your privacy click Save list.
Which will bring you here:
To add people to your list, go to their Twitter handle.
Click Add or remove from lists and then click which group you want to add them to.
To see who is on your list, go back to your Twitter profile pic icon at the right upper side. Click on Lists.
Then choose the List you wish to check. It should look something like this:
Google+ Marketing Tips To Build Traffic
24. Create Headlines For Your Posts
The more users notice your Google+ posts, the more likely they are to engage. The challenge is to stand out in a sea of posts.
Google+ posts are a lot like tiny blog posts. Every post you write needs a headline, right?
Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post to help it stand out in the Google searches.
Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. –Cyrus Shepard, formerly of Moz
Here is an example of a Google+ headline:
25. Use Big Images To Capture Your Audience’s Attention
Over at Quicksprout, Neil Patel said this about images:
The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images.
That’s one great thing about Google +. You can take advantage of those big pictures.
Here are a couple general tips for using images effectively on Google+:
- Use images with the .png format rather than the .jpg format to make sure you have high clarity.
- Stick to using images that are 426 x 255px.
26. Post At The Best Times On Google+
You are completely missing out on traffic to your content if you aren’t posting at the best times for click-throughs.
Here is when to post on Google+ for more click-throughs:
- 9 a.m.
- 11 a.m.
- 12–1 p.m.
27. Format Your Google+ Posts With These Formatting Cheats
Did you know you can format your Google+ posts?
Here is a video that goes over some quick formatting tips:
Here are your Google + formatting tips:
For a bolded headline = Your Headline = Type in *Your Headline*
To get italics = Your words go here. = Type in _Your words go here._
To get bold = Your words go here. = Type *Your words go here.*
To cross out your words =
Your words go here. = -Your Words-
To get a numbered list type:
- *1.* Point One
- *2.* Point Two
- *3.* Point Three
For a bulleted list:
- • Point 1
- • Point 2
- • Point 3
28. Use Communities To Build Traffic
Blogger Tips Tricks said, “Google Plus has highly active, close-knit communities which can give you massive exposure. Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts.”
So, if you aren’t on Google+ Communities with a big amount of members, you’re missing out.
I found this thorough step-by-step video that will help when looking for Google+ Communities:
29. Create Circles With Your Connections
Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche.
Say you want to add someone to a circle. Press follow:
And this will pop up. You’ll be able to pick which circle you want to add them to:
Having connections in your circles will help you grow traffic by creating relationships. Some people think that businesses don’t have to create connections on their platforms because they are followers, but if your business wants to be successful your business must be relatable and human.
Creating relationships is one way to do that.
30. Create Collections To Help People Find Your Content Easier
When you create a collection, you’ll want to make sure each one is focused on a particular topic. Having collections makes it easy to organize all your content.
You can share your collections publicly, or you can keep them private as well. You can also make it so only a few people can see them.
When you create your first few collections, you’ll see this:
If you click Create a collection, you will be brought to this popup. Name your collection here.
After naming your collection, press Create and you will be brought here:
Then you will be brought here:
When you click on the pen icon, you will be able to write up your collection post, add a link, image, and even a video.
Collections give your audience an awesome way to find more content on the topics they love.
Collections are kind of like Pinterest boards because you can sort out content on varied topics. For more on Google+ Collections, check out Martin Shervington’s post.
31. Use Hashtags On Google+
When you go to insert a hashtag into your post, Google+ will give you a drop-down list of top hashtags that are related to what you typed in. This can be a useful means of finding more hashtags related to your post topic:
When you use hashtags, try to focus on having around 2–3.
Pinterest Marketing Tips To Get More Traffic
32. Are You Pinning At The Best Times?
Here are the most awesome times to Pin to Pinterest:
- From 8–11 p.m. (There is a 9 p.m. peak!)
- Around 2–4 a.m. and from 2–4 p.m.
- And last but not least 1–3 p.m.
Also when you publish a Pin make sure that there is a call to action that will encourage them to click.
33. Use Long Visuals On Pinterest To Capture Your Audience’s Attention
The most successful image size for Pinterest images and graphics are those long visuals. To be exact, they are 600 by 1102 px.
Here are a few tips for visuals on Pinterest:
- Make sure you link to content on your blog or website so you can convert the traffic.
- Stick to using images that are 600 x 1102px.
Dan Zarella has said that long visuals get the most Repins. Infographics are a must, then!
34. Be A Part Of Pinterest Contributor Boards
A lot of people will see your Pins when you share to a Pinterest contributor board. It can create traffic and engagement for your business.
Remember to read the rules for the board. If you break a rule, you could be thrown out.
35. Use Keywords On Pinterest Instead Of Hashtags
Use keywords in Pin and board descriptions so they will show up in people’s Pinterest search results.
Hashtags on Pinterest can be kind of tricky because if you use them wrong, your Pins may be demoted. In fact, there is evidence Pinterest will demote your Pins if you have too many hashtags.
There’s no guarantee that Pinterest will index any hashtags you’ve written into your descriptions.
If you decide to use hashtags on Pinterest, only use a few.
36. Pay Attention To What Is Trending On Pinterest To Bring In Traffic
Pay attention to what is popular on Pinterest if you want to follow the trends. You’ll get a good idea of what else you should be sharing.
Click on the icon next to the search bar.
And then you will be brought to a page like this:
A ton of Pins will show up under these Pin categories.
37. Do Your Pins Link Back To URLs?
You can check your Pins to make sure they lead back to a website page by hovering over your Pin. You will see this pen icon in the upper right corner of your Pin.
Once you click on that, you will see this:
If the website link is blank, you’ll know you need to place a URL link there. Press Save.
This might be a busy job, but it’s important to do a wide sweep through your Pinned content on Pinterest to make sure your Pins are directing traffic to your blog or content elsewhere on the web.
38. Give Your Pins Compelling Messages
When writing your Pin description, aim for a couple sentences.
Also, be positive in your messaging. Positive messages perform better.
Use keywords for what topics your Pin will cover.
Make the Pins interesting for your audience (from the images to the messaging). Here is a great video on successful Pinning:
39. Host A Contest
One way you could have a contest is by creating a contest board and asking your audience to submit their favorite blog posts directly from your website (the URL from your website will be linked that way) and then also have them write a comment about why they like that post.
You could name the person with the best thoughts in the comments as the winner.
- Let people know about your contest by sending it to your email list.
- Tell them when the winner will be announced.
- Have an awesome prize that people will want.
40. Create A Blog Board For Your Content
Create a Pinterest board for your blog posts. This will make it easy for your audience to find, read, and follow your blog posts regularly.
Think of the keywords you want to include in your Pinterest board name. With great keywords, it will be more likely to show up in the search results.
Pin your blog posts to your Board:
- Remember to include a good description. This could include a quote, question, or even a brief summary.
- Choose an awesome image speaks for your post.
- And then remember to link to your blog post so it brings traffic over to your blog.
Build Traffic With These LinkedIn Marketing Tips
41. Make A Great First Impression With A Completed LinkedIn Profile
You are more likely to get opportunities when you have completed your LinkedIn profile. It’s more than just an online resume.
Your LinkedIn profile is your first impression on the site so try to make it the good one. —Jimit Bagadiya
Here are some of the things you must remember to fill out. If you haven’t done these things yet, go do them now:
Add a professional profile picture to be 7 times more likely to be found in a search.
Write an informative professional headline that shares what you do. Mention your industry and location, and describe your current position.
Write a descriptive summary about yourself.
Where have you worked in the past? Fill out the descriptions about what it was you did at each past job.
Add your experience, work history, and skills.
And make sure you pick your skills.
42. Build Traffic By Building Your Connections
Want to build connections on LinkedIn that will build traffic elsewhere? I know you said yes.
When you build your connections, you’ll get traffic because people will trust you.
Lewis Howes from Entrepreneur said, “Your goal should be to have at least 500 1st degree connections and continue growing from there.”
Invite people you know to LinkedIn
When you invite people you know to LinkedIn, make sure you do know them. If they don’t know who you are, you run the risk of them pressing, “I don’t know this person” and if that happens LinkedIn might make it so you can’t invite more people.
Try changing your standard LinkedIn message from, “I’d like to add you to my professional network on LinkedIn” to something like:
Hello, I don’t know if you remember me. We met at (Put where you met them here). I’d really like to add you to my professional network. If you’d prefer not to connect please click “Ignore” instead of “I don’t know this person.” Thanks! Look forward to connecting!
Take a few minutes a day to browse posts and articles on LinkedIn. Like or share them. This will help build up a trustworthy following. Make sure they are things that interest you.
To find posts and articles to like and share, click on Home, and you will be brought to this page. You can scroll down to find posts you might find interesting.
Besides liking and sharing other people’s content, you can also publish content and share it on LinkedIn.
43. Avoid Diluting The Value Of Your Network By Setting Up Rules As To Whom You Will Accept Invites From
When your platform starts growing, you’re going to want to be careful when it comes to accepting invites from people on LinkedIn who you don’t know.
Use discretion when people invite you to connect.
Stephanie Sammons from Social Media Examiner said, “You’ll be able to better control the quality of your network. Note: If you’re new to LinkedIn, you may be tempted to accept every invitation that comes in, but down the road, it can dilute the value of your network.”
44. Join Targeted Groups To Reach More People
Join targeted groups that have a lot of members and that are active when it comes to engagement.
When you become a new member in a group, check out the group profile and read the rules so you know what you can and can’t do.
Monitor the conversations to see what kinds of topics do well, then jump in and start conversing with people.
By doing so, you’ll be able to get to know other people and they will get to know you. Be helpful and sincere when you post to groups. Don’t be pushy with your content. Add to the conversations.
Participating is a wonderful way to show that you know things about the given topic.
Be helpful, but don’t act like you know everything. No one likes a know-it-all. Besides, if you actually help someone, they will click through to learn more about you.
To see which groups you are currently in, hover over Interests and click Groups.
To find new groups, click Discover on the upper left side.
You can also search for LinkedIn Groups by going to the search bar at the top and clicking the icon with the three horizontal lines on it.
It will come down and give you other options to search by. Click Groups.
Use LinkedIn groups to discover and connect with other people that might fit into your network.
You can be a member of up to 50 different groups.
45. Build Traffic By Creating Your Own LinkedIn Group
Creating a group is another way to build traffic on LinkedIn. In order to build your own group, you must:
Choose a niche and specialty category that you’d like to focus on.
This is one of the most important steps when it comes to creating a group because you want people to be able to find you.
Write up your group description. Be sure to include the name of your target market and your group’s category.
Also, something that you should insert into your group description is the group rules. You want people to follow the rules.
Make sure people know that if they break the rules, you may remove their membership.
Monitor and manage your group.
You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy.
Watch out for people who just want to be a part of your group to further their business along. You might want to delete them from the group if they continue after a couple of warnings.
46. Always Share Engaging Content To Build Trust
There are a bunch of things that go into writing engaging messages that will bring in traffic. Here are some of the things you’ll want to think about in order to write engaging content:
Engaging content brings readers, which draws traffic to your website.
Make sure you have these in mind when writing your engaging content:
- Write about something your audience will enjoy.
- Get to the point. Working professionals don’t have a ton of time to read, so try to keep it actionable and to the point.
- Share your content often.
When you share engaging content filled with actionable and helpful information you are building trust with your audience.
…the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. – JoAnne Funch
47. Post Great Images In Your LinkIn Status Updates To Capture People’s Attention
Images always help capture people’s attention so make sure you post effective images on LinkedIn that will pull people into your content.
When using eye-catching images on your status updates your posts will jump out at people in the stream. This can help you get more eyeballs on your content. It does more than just that though, you’ll also get more comments.
When you post images (on LinkedIn), you’ll notice that you get 98% more comments. —Neil Patel
Here are LinkedIn’s golden image rules:
- Do your images have a personal touch?
- Make sure your images are 531 px wide.
48. Are You Posting At The Best Times On LinkedIn?
When to post on LinkedIn for the most click-throughs:
- 5–6 p.m.
- 7–8 a.m.
- 12 p.m.
49. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content
Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you’ve published elsewhere as long as it is your original content that you own the rights to.)
Once you click there, it will look like this:
Once you publish your post, it will appear as a long-form post.
Sharing posts on LinkedIn will help build your traffic especially if you direct traffic back to your blog with a strong CTA.
Start writing. Remember to type in your post tags. It’s one way your audience will find your content.
After you finish writing your post, put your bio at the bottom and link back to your website to build traffic.
Hyperlink text to drive traffic to the right page or pages of your website. —Matt Wolfe
50. Share Updates To Linkedin At Least 20 Times A Month
Want to start publishing more updates on LinkedIn? Aim to share at least 20 updates a month.
To do this click, Share an update.
Write up an update and press Share.
After you share your post, it will show up like this in the feed so people can view it.
This will make it easier for you to get more eyes on your content, especially if you write great updates like Neil Patel.
Now You’re Ready To Build Traffic With Social Media Marketing Tips
You now know the social media marketing tips it takes to build traffic to your blog, website, and social media profiles.
If you are able to take one of these 50 social media marketing tips and put it into practice you’ve got what it takes to conquer the world when it comes to marketing on social media.