Your Awesome Team Is Using CoSchedule! Now What?
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Congrats on your phenomenal decision to use CoSchedule!
Now it’s time to rock this amazing platform as a team and get the best results of your career.
To do this, you’re going to need to do a few key things.
In this post, I’ll walk you through exactly what to do. You’ll learn:
- How to get your team to consistently use the tool 😀
- How to develop a built-in mechanism for sustained results.
- Exactly why (and how) to keep your team hungry to win.
Now, let’s set your team up to win.
Helping your marketing team win feels amazing.
Crushing goals is gratifying.
CoSchedule empowers both.
But sustaining wins and new habits on any team…
…that’s the tough part.
Especially because marketing is really hard. Our job is to make hyper growth happen every day.
So, to get a quick win (and leg up on your competition), take advantage of this…
Take Advantage Of Your Extra-Special Bonus 🚀
Because you’re the best, I’ve got something extra special for you.
If you wanna learn why over 8,000 marketing teams across the world choose CoSchedule to organize and execute their entire marketing strategy in one place…
(And short cuts on how your team can do the same. Today!)
Now, pick a time for your 1-on-1 marketing demo…
…and let’s get to it.
The Value Of Mission Control
You’ve heard of mission control for NASA, right?
That’s the room full of geniuses who keep launching rockets from crashing into orbiting satellites (among a million other things).
Imagine a space program without an organized mission control! How impossible would it be to keep all of the moving parts in coordination without a single source of truth?
Well, that’s exactly what CoSchedule is for your team:
CoSchedule is the mission control center for your entire marketing program. Your single source of truth that keeps all the moving parts working in perfect sync. All while making the chaos of inevitable fire drills manageable.
So the first step is helping your team understand what CoSchedule really is. It’s waaaay more than a place to schedule social media messages (though it’s amazing at that).
It’s a platform to organize, launch, and coordinate:
…all from a visual marketing calendar that gives you an eagle-eye view of everything in one place.
Help your team understand the power (and nature) of CoSchedule. Then, it’s time to make it “sticky.”
How To Facebook-ify CoSchedule For Your Team
To keep your team hyper-engaged CoSchedule users, take a page out of Facebook’s playbook.
Facebook is one of the most successful software companies on the planet.
Sure, they’ve had their rough spots lately. But their success in one key metric predicts a favorable outcome…
What matters is the all-important software stat: Daily Active Users (DAU).
DAU measures the “stickiness” of an application. And if Facebook was a candy, it would be bubble gum.
Facebook boasts 1.47 billion DAU… Or about 74% of its global user base.
The good news for us is that their “stickiness” tactics aren’t a big secret…
…they’re rooted in psychology that we can use, too.
Develop Smart Marketing Habits As A Team
There’s a famous quote credited to the ancient philosopher Aristotle:
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
These words are super portable for anyone who cares about sustaining change in organizations… Keeping your team engaged with CoSchedule is no exception!
Remember, your team’s success is your success.
And that’s where positive, team-based habits come in.
How Habits Work (And Why It Matters)
According to a study in the British Journal of General Practice, healthcare points to this as well.
Furthermore, even when patients successfully initiate the recommended changes, the gains are often transient because few of the traditional behaviour change strategies have built-in mechanisms for maintenance.
Unless positive changes become engrained habits, hitting goals will become an exception, not a rule. And that’s no good 😢
The study defines habits this way:
Habits are “…actions that are triggered automatically in response to contextual cues that have been associated with their performance.”
What you can do is help make daily usage of CoSchedule into a habit by reinforcing habit loops.
For a marketer using CoSchedule, this habit loop might look like this…
Step One: The Contextual Cue
Let’s say your team is planning a new campaign. And you need to get all of this stuff organized…
That’s a lot of stuff for anyone to wrangle. (And the list is probably missing plenty of other things you do, too.)
Step Two: The Engrained Action
Now, be honest about how your team works.
What’s everyone’s go-to action given the “contextual cue” of planning and launching a fresh campaign?
For tons of marketers, it’s firing up yet *another* spreadsheet!
Everything gets a tab. Everyone gets access (most of the time). And faster than you thought possible, chaos reigns.
^^^If those images look familiar, it means you’re in good company. They’re actual screenshots of how CoSchedule customers used to manage their marketing!
For many, this is one of the most difficult series of habits to reform. Happily, there’s good news…
Step two is complete when your new automated action, or habit, is executed.
Then, immediately, one more magic thing happens.
Step Three: The Glorious Reward
In Charles Duhigg’s modern classic, The Power of Habit, the author outlines a third piece to the habit puzzle: the wondrous reward!
The reward is what reinforces the habit loop. With every revolution, the habit gets more powerful. More automatic. More engrained.
This means it requires less effort over time.
In our example, the spreadsheet the spreadsheet or disconnected systems that once gave a sense of control, organization, and peace of mind fade away.
And managing everything in CoSchedule as your mission control becomes steps A to Z.
Heads Up, Leaders… Your Habits Become Your Team’s Habits
The linchpin to keeping your team engaged in CoSchedule is modeling the right habits…
…so you get amazing results every time.
Imagine what it would mean if your team smashed marketing goals with the same frequency as brushing your teeth?
That, class, is habit 101 🤓
Now, let’s look at exactly how move from marketing mess… To marketing mastery with CoSchedule.
To help your team, use this simple approach.
- Start with your team’s goal, then reverse engineer actions to accomplish it.
- Establish consistent accountability.
- Build out *at least* a 21-day “habit roadmap” for everyone on your team to follow.
Work Backwards From Your Team’s Goal
Start by pulling a Stephen Covey…
“Begin with the end in mind.”
Then reverse engineer the consistent actions your team needs to take to get there.
For example, let’s imagine your team needs to grow social media engagement by 40% across all channels.
To start, pull your “Social Engagement Report” in CoSchedule. This will give you an instant snapshot of where you stand overall and each channel individually.
From here you can reverse engineer your fresh strategy and tactics to skyrocket that engagement.
More importantly, you can see what your team must be doing every week to grow those numbers.
Intense, short-term efforts will give those KPIs a lift right away… But it’s turning your highest-value actions into habits that help you win over the long haul.
For example, what if you learn that social images get double the engagement of every other message type? The new habit should be that everything your team does has 3 – 5 images to promote it.
Or perhaps your team rocks video and your audience eats it up.
Your new behavior may become a Facebook live video with every new post.
Here’s an example anatomy:
- Contextual cue: You publish fresh content.
- Action: A Facebook live video giving quick value from the content plus a juicy call to action.
- Reward: More social media engagement + referral traffic + happy bosses 😃
Build Accountability Into Your Team’s Weekly Cadence
To do what I’ve been describing means using the “A” word…
Accountability gets a bad rap because we often associate it with the threat of punishment. But what if there is a better way? Turns out, there is!
If you’re accountable for your actions, you’re definitely responsible for their outcomes.
But a multi-year study involving over 40,000 participants found:
“Accountability is incorrectly perceived as strictly consequential and almost entirely after-the-fact—80% of those surveyed say feedback is something that happens to them only when things go wrong or not at all.”
Not very helpful.
In reality, accountability can be more positive than negative. It starts with ditching the word and leveraging its essence.
Accountability is about: clarity, alignment of actions with goals, and enablement of the right behaviors.
Superpower Organization With Clarity
Now let’s tackle another troublesome stat from the accountability study:
“85% of survey participants indicated they weren’t even sure what their organizations are trying to achieve…”
The quickest path to growth is being ultra clear with what results your team is after.
Is there one overarching goal you absolutely must achieve?
Then talk about non-stop.
Is that big goal supported by smaller, short-term goals?
Then keep those short-term goals in perspective and help your team see how they accomplish your overall mission… And how CoSchedule helps you get there.
One of the best ways to do this is through twice-per-week numbers check in.
Automate Clarity With Strategic Reporting Via CoSchedule
If we keep with our social engagement example, here’s what it might look like.
In CoSchedule, you can easily automate key reports. In this case, the social engagement report makes sense.
To get there, hop on over to your analytics tab, then choose Social Engagement Report.
Next, click on the Schedule Report button.
Then add any team members or stakeholders who should see it.
Your progress will be automatically reported to everyone who needs to keep up with it…
…all without you having to pull numbers yourself 🤓
Keep your team focused on the goal even amidst the hustle and fast pace of your marketing program.
Align Your Actions And Goals With CoSchedule
Enter the supercharging power of habits.
By performing the right actions every day, your team will move the needle in the right direction.
As you keep the mission in front of your team, help them understand the best course to take them there.
The perfect places to do this is in your team meetings. You can start by having everyone answer this simple question:
“If you could only do one thing every day to achieve [team goal], what would it be?”
Every person answers… Then explains why that action is so powerful.
Use CoSchedule To Enable The Most Effective Behaviors
And now, enable those powerful behaviors by answering a third question:
“What roadblocks exist between you and consistently [taking desired action]?”
As a team leader, you should be an obstacle bulldozer.
It’s tough enough to form new habits individually, much less for a team. So clear the debris and get the dirt piles out of the way!
Clear the clutter… then keep doing it.
Step Three: Create A 21-Day Habits Roadmap For Your Team
Now let’s bring this one in for a landing.
The best way forward is for you to get clear on what the next 21 working days with CoSchedule should look like for every person on your team.
According to our BFF science, it takes anywhere from 18 to 254 days to establish a new habit. That’s a pretty big gap…
So, I suggest a quicker win: outline a 21-day CoSchedule habit roadmap for every person on your team.
“[I]f you want to change behavior, your metric must be tied to the behavioral change you want.”
So focus the roadmap on the most important behavior you’d like to instill into each team member.
Simply show your team you’re just as committed as they should be.
Create a Projects Checklist.Assign it to the right person and set its completion date 21 days from now.
Then, assign the right actions.
A clever way to start is by having each team member outline their own habit loop.
How will they engrain this new high-value activity? What works for their personality? How can they own the process themselves?
Have them define a cue, routine, and reward.
Then, they should run through the habit loop every single day for the next 21 working days.
This might look like:
- A 21-day video promotion campaign,
- Log into CoSchedule every day to mark tasks completed ☑️,
- And even write a fresh social post every single day.
Whatever the actions are, make sure you empower your team to make time each day.
What’s Next For Making CoSchedule A Habit?
To change results, you had to change behaviors. To keep your results, you must sustain behaviors.
By using the natural superpower of habits, you can do this. To start:
- Start with a goal and make it ultra clear.
- Build in *positive* accountability.
- Empower your people with a 21-day habits roadmap.
If you haven’t taken advantage of this yet… Now is an incredible time to see how CoSchedule can help your team specifically establish the habit of organization, deadline smashing, and consistent behaviors.
It’s a platform by marketers for marketers. Escape the gravitational pull of messy spreadsheets and disconnected workflows as quickly as possible.
Give everyone an eagle-eye view of what’s going on by scheduling a personalized marketing demo of CoSchedule.
In just 30 minutes, you can learn how CoSchedule can help your team stay flying in the same direction every single day.
So pick a time for your free marketing demo and see if it’s the answer you’ve been looking for (in less than 30 minutes)!
August 24, 2018