A lot of you signed up to see a sneak peek of CoSchedule, and for the few of you that we have been able to talk with, the feedback has been great.
We’ve started to do a tally of the primary “needs” that you have as content publishers. For those of you that we haven’t had a chance to talk with yet – where do you fit in with this breakdown?
1) I want to be better at social media
There are plenty of tools that WordPress bloggers can use to assit with social publishing, but few of them do it well. Tools like Publicize from JetPack produce blandly automated posts that fail frequently. These tools also treat social integration in a way that works like a one trick pony – they post on publish with one message for all accounts, and then never again.
Our method will hopefully fall somewhere between blandly automated and tediously manual. It will also help you maintain a consistent social presence without jumping around to different websites.
2) I need help balancing my content schedule
There are a number of you that have a lot of content to keep under control. Multiple blogs, dozens of social media accounts, and a handful of authors. The calendar, and other methods of visualization, are essential to streamline and simplify your workflow.
For those of you fitting this scenario, drag-and-drop sorting on a calendar interface is the absolute cat’s pajamas. Based on your feedback, we are already thinking about a few additional methods of visualization.
3) I need to keep my team in the loop
For some, internal communication is the most important problem that needs solving. We are still having nightmares about the ginormous email threads that we’ve seen, and that you have described to us. Some of you have employed Basecamp to help facilitate your internal communication. For this crowd, the problem is integration with WordPress and social media accounts. There are a lot of duplicated efforts because the systems aren’t talking to each other.
In all honesty, the hand-made solutions we’ve had described to us are all over the board, combining apps, spreadsheets, email, and more. Centralized scheduling, publishing, social sharing, and team management just doesn’t seem to exist yet.
We’re certainly looking to change that. If you’d like to begin testing the plugin, we’re now in Beta. We’d love to have you try it.
Out of these three groups, which one do you identify with?