Twitter message could not be published because an identical message has been published recently - CoSchedule Blog
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Troubleshooting

Common issues and frequently asked questions.

Twitter message could not be published because an identical message has been published recently

Twitter message could not be published because an identical message has been published recently. Adjusting and rescheduling your message should resolve this problem.

Why did I receive this error?

Twitter has rules about posting duplicate content. They have filters that are able to detect if a duplicate has been sent in a certain amount of time. While Twitter does not disclose the exact amount of time, but it seems to be around 24 hours, but it can also be much longer depending on how many messages are being sent by that Twitter account.

What should I do to resolve this?

To resolve this, we recommend rewriting your failed message so that is has different text and then rescheduling the message. We also suggest scheduling your message 24 hours in advance so that you do not experience this issue again.

How do I prevent this error from happening in the future?

When scheduling multiple Twitter messages to the same profile in a short amount of time, we recommend changing the text for each message to add variety to your timeline. This way, your messages will not look like spam to your audience’s and you will not be flagged for duplicate messages by Twitter.

If you are wanting to schedule more messages with variation, we also recommend checking out Social Templates and Custom Social Helpers. You can also use our Social Message Optimizer to help you write your messages.

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