Google Analytics with CoSchedule

CoSchedule offers a Google Analytics integration that automatically adds UTM tracking parameters to all of your links published to social media. UTM tracking parameters or "tags" are text strings added to URLs that allow you to track those URLs when they get clicked on. UTM tracking parameters are "read" by Google through your website's URL (and other tracking programs) and then pulled into your Google Analytics Dashboard. The resulting data is visible in Google Analytics, which means you can track traffic in terms of where it came from and how it got to you.

How to Enable Google Analytics Integration

  • From your calendar, open Settings
  • Click Integrations
  • Click Google Analytics, then click Enable. UTM Parameters will now be added to URLs published from CoSchedule.

Default UTM Parameters

When the Google Analytics integration is enabled, these UTM parameters will be added to any URL that is published through CoSchedule.
    • utm_campaign: This is always set to 'coschedule' so you can group all of the traffic coming from your CoSchedule sharing.
    • utm_source: This shows what platform you are utilizing to share content
    • utm_medium: This is the format, such as social profile, banner, email, etc.
    • utm_content: Only will appear if a WordPress post is being shared. This will be the title of the WordPress post.

Monitoring UTM Parameters Inside Google Analytics

Once you have Google Analytics enabled in CoSchedule, log into your Google Analytics account. Navigate to Acquisition > Traffic acquisition. Click on coschedule to reveal a breakdown of stats on visits, bounce rates, and conversions for each individual social network.