Custom Analytics Tracking - CoSchedule Blog

Custom Analytics Tracking

Use custom analytics tags with social messages on CoSchedule, either alone, or with Google Analytics enabled. When Google Analytics is enabled, CoSchedule attaches default UTM parameters automatically, but any custom parameters added will override the default UTM parameters.

Note: Custom Analytics are available in our Marketing Suite.

Why Would You Want To Use Custom Analytics Tracking With CoSchedule?

CoSchedule has default UTM tags that can be enabled to help you track your marketing efforts. (Read more about them here: Google Analytics With CoSchedule). But if you want to keep closer tabs on your work and track specific campaigns, seasons, categories, or perhaps include your CoSchedule messages in an existing Google Analytics campaign, you’ll want to enable the Custom Analytics integration. With that in place, you’ll have full control over the UTM tags that are added to your links.

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Enabling Custom Analytics Tracking Tags

1. Go to Settings > IntegrationsClick Add Integrations. 

2. Locate Custom Analytics Tracking and click Enable.

3. Add your custom tags to your social message.

Once you have enabled the ability to add your own custom analytics, you will be able to add them to each social message as needed. To add custom analytics, click Custom Analytics in the additional options menu.

All parameters will be added to the end of any URL inside of the social message. If you have Bitly connected, your URL and tags will be converted to a short link.

Note: If you have the Google Analytics integration Enabled, CoSchedule will add default UTM parameters to every URL. To override default UTM parameters, insert the UTM type with a new parameter inside the Custom Analytics query.

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