Customer Story

Evernest Increased Project Output By 75% With CoSchedule Marketing Suite

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Evernest buys, sells, renovates, leases, and manages single-family and small multi-family rental properties. Additionally, their HOA and Association division serves over 20,000 homeowners.

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Leasing Residential Real Estate

Company Size

201-500 Employees

Marketing Team Size

4 Full-Time Marketers + 2 Freelance Writers

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The Evernest marketing team lacked a solution to coordinate and execute incoming project requests. The remote team used multiple tools which made it difficult to keep track of details and meet deadlines. After formalizing their project intake request process with Marketing Suite, the Evernest team increased project output by 75% with the same team.

Key Outcomes

  • Completed 75% more projects without adding headcount.
  • Delivery timelines are 4x faster by eliminating meetings and project revisions.
  • Increased visibility of marketing contributions improved relationships with leadership.

Challenge: Unable To Meet Stakeholder Demands Due To Increased Project Requests

Evernest entered 14 new markets in the last year, which exponentially increased project requests. Disconnected tools made it difficult to prioritize work, collaborate as a team, and communicate progress with stakeholders from departments across the company. The result: missed deadlines and damaged stakeholder trust.

“Things would fall off our radar. All of a sudden, HR would Slack me for updates, and I would have no idea what they were talking about.”

– McKenna Keller,
Content Manager at Evernest

Solution: Implemented Formal Project Intake Request Process

Evernest built custom project request forms in Marketing Suite for press releases, website updates, business cards, and other key projects. Stakeholders provide required details including deadlines when they submit the project to the marketing team. The marketing team no longer needs kick-off meetings or follow-up questions to start working on new requests.


Outcome: Completed 75% More Project Requests Each Month

The marketing team has been able to complete an average of 45 requests per team member per month since adopting Marketing Suite. They’ve eliminated unnecessary meetings and bottlenecks by capturing information before projects start. Now project timelines for new requests are 4 times faster. Best of all, the ability to share progress and demonstrate marketing value to stakeholders has improved marketing’s relationship with leadership company-wide.

“Since we’ve implemented CoSchedule, our company’s doubled in size, and our team hasn’t changed. Without this tool, we’d be floundering.”

– McKenna Keller,
Content Manager at Evernest

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