Agile Marketing Guide
Do Your Best Work.
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In the rapidly changing worlds of business and marketing, the ability to quickly adapt and execute is key to success. Those who are trapped in old-school mindsets risk becoming irrelevant.
How can marketers stay flexible, organized, and productive--all while outpacing their competition? The answer lies with agile marketing.
This in-depth guide will teach you how to implement agile practices into your own team. So you feel empowered to start producing better work, more quickly, at less cost (and with less stress).
What's Inside
Chapter One
How to Get Started With Agile Marketing and Do Your Best Work
Get to know the basics and benefits of agile marketing--and find out exactly what your team needs to go agile.
Chapter Two
What is the Agile Scrum Framework and How Does It Work For Marketers?
Learn about scrum framework and how CoSchedule supports the implementation of scrum into your marketing team.
Chapter Three
How to Organize Cross-Functional Marketing Teams
Do your team members have highly diverse skill sets? Find out how to help your cross-functional team function.
Chapter Four
How to Use Agile Sprint Planning to Implement Efficient Marketing Processes
Discover what agile sprint planning can do for your team and learn how to implement the 17-step planning process.
Chapter Five
How to Run Effective Daily Standup Meetings with Busy Marketers
Find out why adding a standup meeting to your team’s daily routine can boost your efficiency and collaboration.
Chapter Six
How to Implement Agile Marketing Workflows with Examples
Ready to start working more productively--and happily? Learn how to implement agile workflows into your team.
Chapter Seven
How to Improve Marketing Processes with Agile Sprint Retrospectives
Learn why retrospectives are important to agile marketing success, and see examples of how to run your own retro.
Chapter Eight
How CoSchedule Supports Agile Marketing
See how CoSchedule is built for agile marketing with features that help you organize, visualize, and do more work.
Ben Sailer
About the Author
Ben Sailer is the Inbound Marketing Lead at CoSchedule. His specialties include content strategy, SEO, email marketing, project management, and more.
When he’s not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.
With additional contributions from Julie Neidlinger
Julie R. Neidlinger is a writer, artist, and pilot from North Dakota. She has been blogging since 2002 at her Lone Prairie blog (loneprairie.net), and works as a freelance writer and visual artist.
"This is a great roadmap for getting started with agile practices in a marketing organization! It breaks down complexities in a straightforward way that every marketer can understand, and you can tell it was written by people who have been in the trenches making it work."
Andrea Fryrear,
Agile Marketing Coach & Trainer, and Co-Founder of AgileSherpas
"Everyone talks about it, but few really get it. I didn’t until I sat down with this. It’s the simplest, most complete guide to one of the most powerful approaches to marketing and productivity in general. If you’ve got a team, you should read this."
Andy Crestodina,
Co-Founder of Orbit Media Studios
"Agile marketing was a new concept to me. My understanding of it was superficial. CoSchedule’s agile marketing guide helped me understand the processes and procedures to do agile marketing right and to optimize its impact."
