The Reality Of Beta - CoSchedule Blog

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The Reality Of Beta


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Last week we “launched” a private beta of the CoSchedule WordPress plugin. It was exciting, and has been working well, but it also confused some of you.

We understand why – and it’s our fault.

What we launched last week was a simple WordPress plugin that allows users to schedule social media messages alongside their blog posts in WordPress, and then view them on a Google Calendar interface

What we didn’t launch last week was a the fully capable content marketing calendar that we promised on our homepage. It isn’t that we don’t want you using it – we do. We just aren’t there yet.

development timeline for coschedule

The CoSchedule development timeline.

We’ve broken down our initial development timeline into four major phases. To date, we’ve only reached the end of the first phase, the WordPress plugin that allows inline scheduling of social media messages right alongside blog posts.

Now, we are the first to admit that this doesn’t fully realize our promise to be the best WordPress editorial calendar on the planet, but hey – it’s a pretty good place to start! It’s part of the whole plan.

The Purpose of Beta

Beta software can be a tricky thing.

By releasing early, you run the risk of frustrating users that aren’t ready for “buggy” code, or half-done features. This is completely understandable, and it is why software developers like us use terms like beta. It takes a certain type of user to help test the code and provide valuable feedback, and we want them to know what they are getting into when they agree to help.

Despite its setbacks, the beta phase is also incredibly important. Our desire is to build CoSchedule quickly and iteratively, with your feedback there to guide us the entire way. We don’t suppose that we have all the answers for online content scheduling, and so we are relying on your feedback to make this product the best that it can be.

In other words: We need you.

So, with this release, we are hoping to stress-test one of the core components of CoSchedule – the integration with social networks like Twitter, Facebook, and LinkedIn. We are also testing our scheduling engine, which is responsible for making social posts live at the time you have chosen to schedule them.

How To Beta

So, with that, who wants to help us do some testing? We know that it takes a certain type of user to dive into beta testing, so let us know if that’s you. You can request beta access from this page.

For those of you already testing, thank you! It’s your help that will make CoSchedule great.

"CoSchedule has allowed us to plan and stay ahead 8-12 weeks. It's the best thing we've done to get ahead of ourselves; especially with so many last minute projects popping up."

Lee Hersh, Founder of Fit Foodie Finds
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