Tag products in an Instagram post

Tag products from your Instagram Shop in the Instagram posts you schedule in CoSchedule, so people can tap through to the product. Available on Starter, Professional and Suite.

Before you start

  • You need an Instagram Shop connected to a Facebook Page. The Business Portfolio must be fully set up and verified, with all required checks complete. A new shop can take some time to work, even when Facebook or Instagram says it's ready. Instagram explains how to set up a shop in Set up a shop on Facebook and Instagram.
  • Connect both the Facebook Page and the Instagram account from that Business Portfolio to your calendar.

Turn on product tagging

  1. In your calendar, open Settings, then click the Social Profiles tab.
  2. Click your Instagram account.
  3. Turn on Product & Location Tagging.

This one setting turns on both product tags and location tags, and links the Instagram account to its Facebook Page.

Tag a product

  1. Create an Instagram social message and attach media.
  2. For an image, click the image and choose a product.
  3. For a video, click to add a product tag and choose a product.

Product tags show on Instagram's mobile app, not on desktop. They can't be added to Stories.

If tagging won't turn on

  • No eligible Facebook Page: connect the Facebook Page that's linked to the Instagram account to your calendar.
  • The shop isn't approved yet: wait until Meta approves your Instagram Shop, then try again.
  • Missing permissions: reconnect the Facebook Page to update its permissions, then try again.

If a product is missing

CoSchedule refreshes your product catalog every 24 hours. To refresh it now, turn Product & Location Tagging off and on again.

Learn more