To truly elevate your website’s performance, you need to track key metrics—and fortunately, there are Analytics Marketing Tools designed to help you do just that. According to a study by Content Marketing Institute, 91% of B2B marketers use content marketing analytics to measure the effectiveness of their campaigns.But with so many options out there, how do you know which tools are the most reliable?
Here’s our roundup of 9 of the best analytics tools to help agencies and in-house marketers measure everything from engagement to performance.
Measure Your Client’s Performance With The Top Analytics Tools
While there are many website analytics tools, the following list will help you measure all of the website metrics detailed throughout this piece, whether you’re optimizing your own marketing efforts or generating reports for clients.
- Google Analytics 4 (GA4)
- Google Search Console
- Looker Studio (formerly Google Data Studio)
- PageSpeed Insights
- Mixpanel
- Adobe Analytics
- Amplitude Analytics
- VWO
- Ahrefs
1. Google Analytics 4 (GA4)
Google Analytics 4 (GA4) provides AI-driven insights and event-based tracking to help you understand user behavior across devices, including websites and mobile apps. Unlike Universal Analytics, GA4 focuses on user engagement rather than just page views, offering a clearer picture of how visitors interact with your content.
As one of the leading Analytics Marketing Tools, GA4’s Realtime, Audience, Acquisition, Engagement, and Conversion reports help you track traffic sources, user demographics, and key interactions like video plays or form submissions. For agencies, GA4 makes it easy to track multiple client accounts from a single dashboard, streamlining reporting across different websites. Its predictive metrics can even forecast trends, such as which users are likely to convert. GA4 also supports cross-device tracking and is designed to comply with evolving data privacy regulations.
Why Use GA4?
- Smarter insights – AI-powered analytics predict user behavior.
- Comprehensive tracking – Measures user journeys across multiple platforms.
- Privacy-first approach – Reduces reliance on cookies for compliance with privacy laws.
2. Google Search Console
Google Search Console (GSC) is a free SEO tool that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. It provides detailed performance insights, allowing you to optimize for higher rankings and better user experience.
With GSC, you can track search performance, indexing issues, and user experience metrics to ensure your website is fully optimized. It also alerts you to technical problems like crawl errors, mobile usability issues, and security vulnerabilities that could impact your rankings. For agencies managing multiple websites, GSC’s alerts and reports help identify technical issues before they impact search rankings, making it an essential tool for SEO audits.
Key Google Search Console Reports:
- Performance – Tracks clicks, impressions, click-through rates (CTR), and keyword rankings.
- Index – Identifies which pages are indexed and flags potential issues preventing visibility.
- Experience – Measures Core Web Vitals (page speed, interactivity, visual stability) to assess user experience.
- Enhancements – Provides structured data insights to optimize rich results (e.g., FAQ schema, breadcrumbs).
Regularly using GSC helps improve search visibility, fix indexing errors, and enhance overall SEO performance.
3. Looker Studio (Formerly Google Data Studio)
Looker Studio transforms raw data into interactive, customizable reports and dashboards, making it easier to analyze and communicate insights. As an essential player among Analytics Marketing Tools, Looker Studio allows you to track website traffic, SEO performance, and ad campaigns by visualizing data from multiple sources in one place.
Unlike static spreadsheets, Looker Studio lets you connect live data from Google Analytics, Search Console, Google Ads, and third-party tools like HubSpot or SEMrush. You can create real-time dashboards, apply filters, and customize reports to focus on the metrics that matter most. This is especially useful for marketing agencies, as you can create automated, branded reports for clients, offering them clear and actionable insights.
Why Use Looker Studio?
- Visual storytelling – Turn complex data into clear, interactive charts.
- Live data connections – Pull real-time insights from multiple platforms.
- Customization – Build tailored reports for in-house teams or client presentations.
4. PageSpeed Insights
PageSpeed Insights analyzes your website’s speed and performance on both mobile and desktop, providing actionable recommendations to improve load times. Faster websites rank higher on search engines and deliver a better user experience, reducing bounce rates and increasing conversions.
This tool measures Core Web Vitals, including:
- Largest Contentful Paint (LCP): How quickly the main content loads.
- First Input Delay (FID): How responsive your website is to user interactions.
- Cumulative Layout Shift (CLS): How stable your layout is during loading.
By fixing issues like unoptimized images, render-blocking resources, and slow server response times, PageSpeed Insights helps you create a faster, more efficient website for your own brand or clients’ sites.
5. Mixpanel
Mixpanel is a user analytics tool that helps you track how people interact with your website or app. Unlike traditional analytics that focus on page views, Mixpanel measures specific user actions like clicks, form submissions, and purchases, giving you a deeper understanding of customer behavior.
By utilizing Analytics Marketing Tools like Mixpanel, agencies and brands can spot trends, improve conversions, and refine user experiences. For agencies, Mixpanel’s segmentation features allow you to track different customer journeys for various clients, providing insights that drive personalized strategies.
By analyzing impressions, interactions, and user journeys, Mixpanel helps businesses improve retention and drive growth.
6. Adobe Analytics
Adobe Analytics helps you understand the user journey by tracking how visitors interact with your website. By analyzing this data, you can build better customer experiences and make informed decisions to improve your site’s performance.
Key features of Adobe Analytics include:
- Ad Hoc Analysis – Create custom reports to examine specific user behaviors and interactions.
- Flow Analysis – See how users navigate through your site, helping you identify bottlenecks and improve site structure.
- Advanced Segmentation – Break your audience into meaningful groups to tailor your marketing efforts for higher engagement.
With Adobe Analytics, you get a deeper look at how users move through your site, allowing you to optimize their experience and drive better results.
7. Amplitude Analytics
Amplitude Analytics helps you understand how users engage with your website or app by tracking behavioral data. It focuses on key interactions, providing insights into user actions and patterns to help you improve your product or service.
By using Analytics Marketing Tools like Amplitude, you can identify where users drop off, optimize their journey, and improve conversion rates through advanced features like funnel analysis and user path tracking. Agencies can leverage Amplitude’s behavioral cohorts and A/B testing capabilities to refine marketing campaigns for various clients, ensuring better engagement and retention.
8. VWO
VWO (Visual Website Optimizer) makes it easy to test and improve your website, app, or product with a simple yet powerful set of tools. Its focus on A/B testing helps you see which variations of your pages lead to better outcomes, whether that’s more sign-ups, purchases, or engagement.
What sets VWO apart? It’s not just about testing one thing at a time—VWO offers advanced testing options to get a deeper understanding of your site’s performance:
- Multivariate Testing: Test multiple elements at once and see how combinations impact user behavior.
- Split URL Testing: Test entire pages or URLs against each other to identify which version performs better.
- Heatmaps & Session Recordings: Get a visual understanding of how users interact with your site to identify areas of friction.
With VWO, you’re not just testing for the sake of it—you’re making data-driven decisions that lead to real growth. For agencies managing website optimizations, VWO provides scalable testing solutions to improve client websites systematically.
9. AHREFs
Ahrefs is a powerful tool that helps you monitor and improve your website’s SEO health by analyzing your backlinks, keyword rankings, and overall search engine performance. It’s all about optimizing your site to increase your search engine visibility and attract more organic traffic.
Here’s how Ahrefs can make a difference for your site:
- Comprehensive Site Audits: Get a detailed analysis of your website’s SEO health, identifying issues like broken links, content gaps, and performance bottlenecks.
- Competitive Insights: Analyze your competitors’ backlinks and keyword strategies to find opportunities to outperform them.
- Content Gap Analysis: Discover untapped keywords and topics your competitors are ranking for, and use this data to fill gaps in your own content strategy.
Ahrefs isn’t just for tracking—it’s about providing the insights needed to make strategic SEO decisions that help agencies and brands drive sustainable growth.
To take your website performance to the next level, dive into our full guide on Website Metrics. Unlock the data you need to improve user engagement, increase traffic, and optimize your site for better results today!
To take your website to the next level, understanding key metrics is crucial. Sure, you could be one of those who skips optimizing content, but imagine the edge you’ll have over your competition when you implement the strategies and tools we’ve listed. With tools like Google Analytics, Mixpanel, and Ahrefs, you’ll uncover insights that drive better user experiences, more traffic, and higher engagement. Don’t settle for average—take action now and set your site up for success!
