Nearly 73% of marketers say that their efforts through social media have been ‘somewhat effective’ or ‘very effective’ in growing their businesses. But without the right tools, scaling these results is nearly impossible. Agencies can’t afford to slow down, so social media management software is essential.
Social media marketing for multiple clients doesn’t have to be stressful when you have the right tools in place to back you up.
Social media software is a game-changer for agencies. It can help you with scheduling, planning, creation, approvals, reporting, and so much more! Ready to find a tool to save you major time and headaches with your social media clients?
Key Features Of Social Media Agency Software
Allow us to enlighten you by showing you the best, “can’t-live-without it”, features that only social media agency software can offer.
Not only does your content deserve these features, but you should expect these when choosing your software down the line.
Enhance Scheduling And Publishing
Certain social media agency software have perfected the ability to handle multi-platform support. This could mean that the software works on both Mac and Windows desktops, or it could mean it runs smoothly on multiple operating systems or devices at one time. Either way, it allows you to schedule and publish using any platform you want.
The strongest softwares provides bulk scheduling capabilities. It’s exactly how it sounds. Any amount, (and we really mean any, the sky’s the limit here), of content that you want to plan, schedule, and publish can be done with one click.
Have a hay day with it. Test out bulk scheduling with campaigns, project launches, and email blasts. You’ll never have to worry about overwhelming your software, it can handle anything your agency throws at it.
Improve Analytics And Reporting
Just like how these softwares offer multi-platform support, it should also present insightful performance metrics from said platforms. Users can see how their social media content is performing; how many clicks, interactions, impressions have been clocked.
Here is an example with just a few of the statistics you can pull from your content using social media agency software. 
And that’s just the beginning.
For even more tailored insight, any platform worth your time will have the capabilities to provide you with custom report generation. Input your own dimensions, metrics, and decide how it should be displayed.
Maximize Content Management
All hands on deck management is the type of management that lets nothing slip through the cracks. You can better your management with asset libraries. Which is a virtual space for organizing, storing, and sharing files. Within an asset library, team members can search for files for ease, keep content secure, and expedite projects.
Agency softwares allows your management to come full circle with content calendars and templates. These all-in-one calendars allow you to test-drive deadlines for projects and make adjustments as needed. Not to mention, planning content as far in advance as you’d like.
Leverage Collaboration Tools
Thorough, bullet-proof collaboration tools is really where social media agency softwares shine. You can pull together team workflows, refine them to your heart’s content, until it works seamlessly with your content schedule. A good agency software will allow for trouble-free communication, but a great agency software will provide 24/7 transparency among your team.
Efficient collaboration means every minute counts. Waste no time with agency software in place. See how your process is streamlined with quick client approval processes.
Utilize Social Listening And Engagement
Finally, a key feature of social media agency software is their deepened understanding of sentiment analysis. Your software does deep-diving within your content to reveal how your target audience responds to it. With data-backed insight to your content’s performance, you can see more than just a quick glance at likes and shares.
From there, you can create a flawless customer outreach strategy, one that sparks major engagement and outreach.
Social media is anything but static. It’s always on the move, always pivoting. So, it’s no surprise that your social media may bleed into numerous accounts or platforms.
That is no problem for social media agency softwares, in fact, they’ll make it even easier for you. Agency software allows you to develop a unified inbox for multiple accounts. All high-priority notifications that concern not one, not two, but maybe three of your accounts; all in one place.
No more doom scrolling in your inbox trying to find that one email that got away.
Looking for versatile tools to support your agency’s content creation? Explore our Jasper Alternative article for innovative solutions.
Social Media Agency Software
As an agency, you’re often juggling multiple clients, campaigns, and deadlines. Without the right tools, it can feel like you’re constantly playing catch-up. That’s where social media agency software steps in to make life easier. Not only does it provide a Social Calendar to keep track of all your content, but it integrates seamlessly with the Agency Calendar, ensuring that no task, campaign, or deadline is ever missed.
Benefits for Agencies
There’s a reason social media software is built specifically for agencies. Their features, resources, and functionality are hard-wired to enhance all current and future content.
The following are big-time benefits that social media agency softwares bring to the table.
Improve Efficiency And Productivity
By implementing a software that handles and automates your content, you experience streamlined workflows. Faster work, smoother processes, and better content.
Agency software allows team members freed up time to focus on more “hands on” tasks and leave recurring tasks to your software sidekick.
Agency softwares offers teams the ability to speed up content production, all the while perfecting their own approach to the process.
Enhance Client Results
The numbers don’t lie. Social media agency software supports your content through data-driven strategy development. You don’t just post any run-of-the-mill content. Your content has been tried and tested, compared and analyzed, and best reflects your brand before you hit publish.
When you truly know your clients, you can better predict what they’re looking forward to before they have even voiced it. That improves your content performance, while proving your credibility.
Broaden Resource Allocation
Perfecting resource allocation can be a bit of a balancing act. Teams are expected to strike the perfect balance between competing needs and the best route for ROI. Social media agency software can help.
With the use of agency software, teams are automatically presented with more ways to optimize and refresh their process. This could mean taking a new approach to team collaboration or reducing manual tasks.
The possibilities are endless. Delegate tasks easily.. Automate reporting. Use AI to help generate first-draft copy.
Your resources should live right where you need them. Social media agency software will keep them safe and within reach.
Upgrade Scalability
G
Upgrade Scalability With AI-Powered Efficiency
Scaling a social media agency isn’t just about adding more clients—it’s about doing more with less. The right social media management software can help your team create and schedule more content, engage with more followers, and track more campaigns, all while reducing manual work. Powered by AI, these platforms enable your team to generate high-quality posts faster, optimize messaging for different audiences, and schedule content in bulk, all from a single dashboard.
With AI-driven tools, agencies can now handle a growing portfolio of clients without sacrificing quality or efficiency. Whether you’re managing multiple accounts, crafting personalized campaigns, or analyzing performance data, automation handles the heavy lifting, leaving your team free to focus on strategy and creativity.
And as your agency grows, so does your team. Social media software isn’t just built to scale your client roster; it also makes onboarding new team members seamless. With intuitive interfaces and AI-assisted workflows, even new hires can hit the ground running, getting up to speed quickly and contributing to the agency’s success from day one.
Top Social Media Agency Software In The Market
There’s plenty of social media tools out there and it can take some time to sniff out the ones that punch above their weight.
Look no further.
We’ve pulled together four of the strongest social media agency software that just may be the next perfect fit for your team.
CoSchedule’s Agency Calendar
CoSchedules Agency Calendar features custom Client Calendars, allowing you to create tailored content schedules for each client. No more juggling between multiple spreadsheets or platforms. You can manage all your clients from one centralized location, ensuring that each client’s unique needs are met and that their content is delivered on time. Plus, robust permissions allow you to limit what your clients have access to across their custom Calendar.What sets CoSchedule’s Agency Calendar apart is how it’s built to scale as your agency does. Whether you’re managing a handful of clients or a growing roster, the platform helps you do more in less time—without sacrificing quality.
Pricing:
- Social Calendar – $19 per user/month
- Agency Calendar – $49 per user/month
It’s about time your content feels taken care of.
Cloud Campaign
Cloud campaign is an agency focused social media management platform. Including features such as free white labeling and simplified scheduling using their drip automations. Agencies can feel the support of a big time platform but still express their unique brand.
Pricing:
- Free Trial
- Freelancer $41/month
- Studio $191/month
- Agency $291/month
Honeybook
Honeybook prides themselves on being the right fit for anyone that has clients. Simple as that. From ironclad contracts to professional invoices, Honeybook has got your process covered. Users also have the freedom to use AI composer, Priority leads, and AI Image Studio to streamline and supercharge content.
Pricing:
- Free 7-day trial
- Starter $19/month
- Essentials $39/month
- Premium $79/month
Hootsuite
Hootsuite is a prime example of what it means to manage social media content efficiently. Using insights from trusted analytics, AI-supported publishing, and a universal inbox for engagement, great content is pushed out faster.
Pricing:
- Free 30 Day Trial
- Professional $99/month
- Team $249/month
- Enterprise (Request a demo)
Tips for Choosing the Right Software
Not sure which software is the one for you?
This is how to gain confidence when choosing the right software. Follow these guidelines so you never second-guess your software again.
Consider Scalability
Evaluate Integration Capabilities
Analyze ROI Potential
Read User Reviews and case studies
Test Drive Options with free trials]
- Assess Specific Needs
- Consider Scalability
- Evaluate Integration Capabilities
- Analyze ROI Potential
- Read User Reviews and case studies
- Test Drive Options with free trials
First things first, try to pin-point what your agency needs. These needs may not present themselves clearly. Consider things like client portfolio size or cracks in the team structure.
Next up, in order for your agency to reap the full benefits of social media agency software, it’s important the software chosen has strong scalability, integrates seamlessly with any existing tools, (a.k.a “plays nice” with your other tools), and offers fair pricing models.
Pro Tip #1: When considering scalability, see if they have scheduling capabilities and bulk content options!
Pro Tip #2: When evaluating integration capabilities, your agency software should allow you to effortlessly share and export files between existing tools. No hassle or hold-ups!
Finally, when choosing the right software you can take precautions such as reading user reviews and case studies or test driving a few of their software plans. Take advantage of free trials and see if their platform is something you can actually, seriously, use for your social media content.
Just like purchasing a car, if you can’t see yourself in the front seat, loving the view, it’s most likely not the one for you.
If a certain social media agency software checks all of these boxes and your gut agrees, it’s safe to say you found the perfect software to compliment your social media content.
How Technology Harmonizes With Content
Let’s recap just how important social media agency software is, in terms of your content. Agency software has the ability to:
- Streamline content and productivity.
- Strengthen client relationships for the long haul.
- Optimize team collaboration.
- Automate recurring tasks.
- Handle multiple clients and projects simultaneously.
- Effortlessly onboard new hires.
Overseeing your entire social media strategy single handedly can be taxing. Take unnecessary tasks off your plate and leverage technology for some serious agency success.
If your social media planning could use some adjustments, insight, or just an extra hand, call in the experts at CoSchedule.
CoSchedule’s offerings for agencies include an entire social media calendar that keeps in touch with your content from start to finish. Not to mention, AI-powered scheduling and optimization, and integrations that are happy to work with existing tools.
Find the best software to elevate your social media agency’s performance. Then, get inspired with unique digital marketing agency name ideas!
