The landscape of social media management is ever-evolving. For agencies that can’t slow down (or refuse to) social media agency software is a must. Specialized software promises your content is optimized, targeted, and efficient.
The common stressors of social media planning fade away when you have a software to back you up.
To give you an idea of how software expedites your content, imagine you have a campaign launching next month. Teaming up with a social media agency software has the power to write the emails that need to be sent, automatically send said emails (after your approval and click of button of course), and then analyze the open rate to plan for future campaigns.
These softwares are built to problem solve prior to pausing your progress.
Who doesn’t love easy-to-reach solutions?
Key Features Of Social Media Agency Software
Allow us to enlighten you by showing you the best, “can’t-live-without it”, features that only social media agency software can offer.
Not only does your content deserve these features, but you should expect these when choosing your software down the line.
Enhance Scheduling And Publishing
Certain social media agency softwares have perfected the ability to handle multi-platform support. This could mean that the software works on both Mac and Windows desktops, or it could mean it runs smoothly on multiple operating systems or devices at one time. Either way, it allows you to schedule and publish using any platform you want.
The strongest softwares provides bulk scheduling capabilities. It’s exactly how it sounds. Any amount, (and we really mean any, the sky’s the limit here), of content that you want to plan, schedule, and publish can be done with one click.
Have a hay day with it. Test out bulk scheduling with campaigns, project launches, and email blasts. You’ll never have to worry about overwhelming your software, it can handle anything your agency throws at it.
Improve Analytics And Reporting
Just like how these softwares offer multi-platform support, it should also present insightful performance metrics from said platforms. Users can see how their social media content is performing; how many clicks, interactions, impressions have been clocked.
Here is an example with just a few of the statistics you can pull from your content using social media agency software. 
And that’s just the beginning.
For even more tailored insight, any platform worth your time will have the capabilities to provide you with custom report generation. Input your own dimensions, metrics, and decide how it should be displayed.
Maximize Content Management
All hands on deck management is the type of management that lets nothing slip through the cracks. You can better your management with asset libraries. Which is a virtual space for organizing, storing, and sharing files. Within an asset library, team members can search for files for ease, keep content secure, and expedite projects.
Agency softwares allows your management to come full circle with content calendars and templates. These all-in-one calendars allow you to test-drive deadlines for projects and make adjustments as needed. Not to mention, planning content as far in advance as you’d like.
Leverage Collaboration Tools
Thorough, bullet-proof collaboration tools is really where social media agency softwares shine. You can pull together team workflows, refine them to your heart’s content, until it works seamlessly with your content schedule. A good agency software will allow for trouble-free communication, but a great agency software will provide 24/7 transparency among your team.
Efficient collaboration means every minute counts. Waste no time with agency software in place. See how your process is streamlined with quick client approval processes.
Utilize Social Listening And Engagement
Finally, a key feature of social media agency software is their deepened understanding of sentiment analysis. Your software does deep-diving within your content to reveal how your target audience responds to it. With data-backed insight to your content’s performance, you can see more than just a quick glance at likes and shares.
From there, you can create a flawless customer outreach strategy, one that sparks major engagement and outreach.
Social media is anything but static. It’s always on the move, always pivoting. So, it’s no surprise that your social media may bleed into numerous accounts or platforms.
That is no problem for social media agency softwares, in fact, they’ll make it even easier for you. Agency softwares allow you to develop a unified inbox for multiple accounts. All high-prority notifications that concerns not one, not two, but maybe three of your accounts; all in one place.
No more doom scrolling in your inbox trying to find that one email that got away.
Looking for versatile tools to support your agency’s content creation? Explore our Jasper Alternative article for innovative solutions.
Benefits for Agencies
There’s a reason social media software is built specifically for agencies. Their features, resources, and functionality are hard-wired to enhance all current and future content.
The following are big-time benefits that social media agency softwares bring to the table.
Improve Efficiency And Productivity
By implementing a software that handles and automates your content, you experience streamlined workflows. Faster work, smoother processes, and better content.
Agency software allows team members freed up time to focus on more “hands on” tasks and leave recurring tasks to your software sidekick.
Agency softwares offers teams the ability to speed up content production, all the while perfecting their own approach to the process.
Enhance Client Results
The numbers don’t lie. Social media agency software supports your content through data-driven strategy development. You don’t just post any run-of-the-mill content. Your content has been tried and tested, compared and analyzed, and best reflects your brand before you hit publish.
When you truly know your clients, you can better predict what they’re looking forward to before they have even voiced it. That improves your content performance, while proving your credibility.
Broaden Resource Allocation
Perfecting resource allocation can be a bit of a balancing act. Teams are expected to strike the perfect balance between competing needs and the best route for ROI. Social media agency software can help.
With the use of agency software, teams are automatically presented with more ways to optimize and refresh their process. This could mean taking a new approach to team collaboration or reducing manual tasks.
The possibilities are endless. Delegate tasks just to re-delegate them. Push and pull on levers until you’ve struck the perfect balance.
Your resources should live right where you need them. Social media agency software will keep them safe and within reach.
Upgrade Scalability
Growth comes easy when your software encourages your team to expand and challenge themselves. That’s why social media agency softwares has such high success rates. They are built to grow your engagement, interactions, and overall brand.
Agencies now have the ability to manage multiple clients efficiently and effectively with ease. On top of that, these softwares offer easy onboarding of new team members. The more the merrier!
When you find the perfect social media agency software, your team members (the experts and the brand new) will be in good hands and ready to grow.
Top Social Media Agency Software In The Market
There’s plenty of social media tools out there and it can take some time to sniff out the ones that punch above their weight.
Look no further.
We’ve pulled together four of the strongest social media agency software that just may be the next perfect fit for your team.
CoSchedule Social Calendar
Minimize moving parts, and all things currently “up in the air”, with CoSchedule’s Social Calendar. Every step of your social media strategy belongs to their own dedicated space.
You can pull together past, current, and future content to accurately visualize and execute effectively. Say hello to AI-powered scheduling and optimization right through the calendar.
Experience a fully integrated content calendar that not only works well with your existing tools, but enhancces they way they function and how you get your work done. CoSchedule’s Social Calendar is basically the perfect teammate for your social media content team.
Pricing:
- Free Calendar – Free Forever
- Social Calendar – $19 per user/month
- Agency Calendar – $49 per user/month
- Content Calendar – Give us a call!
- Marketing Suite – Give us a call!
It’s about time your content feels taken care of.
Cloud Campaign
Cloud campaign is an agency focused social media management platform. Including features such as free white labeling and simplified scheduling using their drip automations. Agencies can feel the support of a big time platform but still express their unique brand.
Pricing:
- Free Trial
- Freelancer $41/month
- Studio $191/month
- Agency $291/month
Honeybook
Honeybook prides themselves on being the right fit for anyone that has clients. Simple as that. From ironclad contracts to professional invoices, Honeybook has got your process covered. Users also have the freedom to use AI composer, Priority leads, and AI Image Studio to streamline and supercharge content.
Pricing:
- Free 7-day trial
- Starter $19/month
- Essentials $39/month
- Premium $79/month
Hootsuite
Hootsuite is a prime example of what it means to manage social media content efficiently. Using insights from trusted analytics, AI-supported publishing, and a universal inbox for engagement, great content is pushed out faster.
Pricing:
- Free 30 Day Trial
- Professional $99/month
- Team $249/month
- Enterprise (Request a demo)
Tips for Choosing the Right Software
Not sure which software is the one for you?
This is how to gain confidence when choosing the right software. Follow these guidelines so you never second-guess your software again.
Consider Scalability
Evaluate Integration Capabilities
Analyze ROI Potential
Read User Reviews and case studies
Test Drive Options with free trials]
- Assess Specific Needs
- Consider Scalability
- Evaluate Integration Capabilities
- Analyze ROI Potential
- Read User Reviews and case studies
- Test Drive Options with free trials
First things first, try to pin-point what your agency needs. These needs may not present themselves clearly. Consider things like client portfolio size or cracks in the team structure.
Next up, in order for your agency to reap the full benefits of social media agency software, it’s important the software chosen has strong scalability, integrates seamlessly with any existing tools, (a.k.a “plays nice” with your other tools), and offers fair pricing models.
Pro Tip #1: When considering scalability, see if they have scheduling capabilities and bulk content options!
Pro Tip #2: When evaluating integration capabilities, your agency software should allow you to effortlessly share and export files between existing tools. No hassle or hold-ups!
Finally, when choosing the right software you can take precautions such as reading user reviews and case studies or test driving a few of their software plans. Take advantage of free trials and see if their platform is something you can actually, seriously, use for your social media content.
Just like purchasing a car, if you can’t see yourself in the front seat, loving the view, it’s most likely not the one for you.
If a certain social media agency software checks all of these boxes and your gut agrees, it’s safe to say you found the perfect software to compliment your social media content.
How Technology Harmonizes With Content
Let’s recap just how important social media agency software is, in terms of your content. Agency software has the ability to:
- Streamline content and productivity.
- Strengthen client relationships for the long haul.
- Optimize team collaboration.
- Automate recurring tasks.
- Handle multiple clients and projects simultaneously.
- Effortlessly onboard new hires.
Overseeing your entire social media strategy single handedly can be taxing. Take unnecessary tasks off your plate and leverage technology for some serious agency success.
If your social media planning could use some adjustments, insight, or just an extra hand, call in the experts at CoSchedule.
CoSchedule’s offerings for agencies include an entire social media calendar that keeps in touch with your content from start to finish. Not to mention, AI-powered scheduling and optimization, and integrations that are happy to work with existing tools.
